Marketing Lead
Sydney, Nsw, Au
Ray White is Australasia's largest real estate group, with over 1,000 individual franchise offices across Australia, Asia and New Zealand.▪️ Led and managed the marketing and communication strategy for a Ray White franchise office. Produced content and established design guidelines for online and offline collateral including social media, presentations, industry reports, direct mail, email, blog, and web. Authored articles that gained publication across Ray White Corporate Australia, metro Melbourne real estate channels.▪️ Developed SEO/SEM campaigns across web and social platforms. Ranked a local Ray White office as the #1 real estate company in the northern suburbs of Melbourne and achieved first-page results across the wider Melbourne region.▪️ Managed a database of prospective landlords, buyers, sellers, and commercial estate vendors. Developed a platform to target prospective landlords via the Real Estate Institute of Victoria (REIV) resulting in a boost in rental roll.▪️ Key Figures (Nov 2011 – June 2012):▷ Bounce rate consistently sub 50%▷ 13,300+ visitors and 30,400+ page views in the 7-month period▷ Recorded over 60% new visits each month