Jaylin Ye Email & Phone Number

London Area, United Kingdom

Retail counter artist. Working for vast range of clients list including makeup, skincare, fragrance clients.Specialised in makeup , fashion and fragrance brands.Amazing sales skills and customer oriented service, have help me build a wonderful relationship with customers all over the world.Speak 3 languages, including English, mandarin and Cantonese.

Manchester Area, United Kingdom

Use my makeup artistry to provide the luxurious makeup experience at the Selfridge NARS counter.Customer-centric approach, honed through makeup counter interactions and collaborations with influencers and makeup artists.Excellent Communication and Customer Service skills help me gain the amazing reviews from clients.Worked independently as well as coordinate with the team in order to reach monthly sale goal.

London, England, United Kingdom

1.Meet KPIs, including quantitative metrics and key relationships2.Take the lead on daily communications with prospective influencers to build out our platform’s pipeline of content creators. This was for global influencers including developed markets in the US and UKKeep the team informed of emerging trends so we could capitalize on opportunities in the industry.3.Scale new talents and agency across social media platforms.4.Develop and lead influencer marketing strategies that drive both awareness and business level results for the company. 5.Create and manage a marketing campaign Proud to be YOU across the UK/US market.

Manchester Area, United Kingdom

1.Created original content for GlobalXP on multiple social platforms for UK and Chinese markets. Grew the outreach and scale of our brand and platform's audience by over 80,0002.Increased followers by 200 in 2 weeks, with an interaction rate of 2.8 across multiple channels3.Researched and published 25 articles reaching an audience over 50,000. These included industry reports and case studies on influencer marketing. This diversified our brand's offering to clients4.Successfully created and launched academic online courses for GlobalXP, specialising in influencer marketing strategy. This provided value to our clients and increased the services we offer5.Planned, organised and hosted the bi-weekly livestream, reaching 12,000 simultaneous viewers. This also included TikTok Shop livestreams6.Provide consultations for entrepreneurs in branding and influencer marketing. 3 of my clients has successfully launched their first social media campaign under my service7.Created daily TikToks, reaching 1000 audience accounts8.Designed and launched the GlobalXP official website, help the target audience identify brand image and awareness.

Manchester Area, United Kingdom

1.Led the creation of an email marketing base, built upon our CRM database. This resulted in a 0.5% increase of conversion rate, driving business performance2.My content creation led interactions to grow over 50%, also increasing followers by five-thousand in under two-months. During my time, account impressions grew 8.5% per-week. This was across Instagram, TikTok, and Facebook3.As head buyer, I used a data-driven approach from Shopify and fashion trends to refine our buying patterns. This was a unique selling point in a competitive market4.Head of the e-commerce team, managing the social's contents and branding promotions, associated with the graphic designed and bloggers outreach5.Managed affiliates, agencies and paid social outreach, maximising the number of views for given resources. This involved oversight on budget control6.Organised the e-commerce photoshoots and promotion campaign for the website, including the digital marketing channels, social media marketing and email campaigns. This showcased KatchMe’s brand images and maintained connections with our customers7.Responsible for PR affairs and business cooperation of KatchMe. This involved building connections in fashion and beauty industry or a wider industry to drive growth

Manchester Area, United Kingdom

1. Responding to purchase management toward fast-fashion retailers such as ASOS, Boohoo, Pretty Little Things.2. Assisting the buyer team in persuading sales volume by predicting fashion items.3. Developing new fashion retailers by networking in the industry.

Guangdong, China

1. Responsible for talent to maintain our school's offering. As part of this, I recruited 23 foreign teachers across the world, including visas application and settle arrangements.2. Managed the international school administration affairs in daily basis, crucial internal communicator.3. Self-designed and organised over 20 different in house events in the space of one year, including Chinese New Year Gala which managing 500 employees. This formed part of our group-building strategy, and onboarding new colleagues.4. Professional translator for all school meeting between staff, parents and business partners.Well-connected between Chinese and all foreign staff, established a list of benefits for employees over a year, including bonus raises and holiday gifts.5. Created digital content across all social media in weekly basis, grew social media following by 2000 accounts to grow the school's reputation and brand. Developed and Integrated with 400 potential clients.6. Created and edited all branding and commercial videos across BASIS International platforms, enhanced a strong brand awareness among the international schools in Chinese market.

Shenzhen, Guangdong, China

1.Assistant director for live talent shows such as 'Rampage Bilibili'. I also developed show segments, and casting2.Lead an online promotional campaign for various brands that collaborated and sponsored the show, such as Lay's Chips. I executed strategies that maximised our sponsor's product visibility and placement3.Independently planned and coordinated the EP album launch of acclaimed Chinese artists, organized music video shoots and press releases. This added another dimension to our offering to diversify our brand's outreach

Guangdong, China

1.In this role I "made things happen" by sourcing and briefing performers to meet client expectations, and on-the-day I ensured events ran to schedule. I did this for over 1,000 events2.Implemented modelling campaigns such as Television commercials, and fashion editorial shoots for Chinese magazines, such as Elle. The commercials were aired on mainstream channels3.Built a wide network of industry professionals, working with over 300 models and artists

Shenzhen, Guangdong, China

1.Increased social media following by 1,000 by organising the 'Colour Shoot' campaign to enhance our brand image2.Creative consultant for start-ups, growing their social media outreach3.Built company connections through start-up investment meetings

Master Of Science - Ms, International Fashion Retailing (Multichannel Marketing)

Specializing in PR and branding development, as well as social media celebrity promoting strategies (KOL studies) and consumer behaviour.

Bachelor Of Arts - Ba, Chinese Language And Literature

Activities and Societies: Double major, passionate about package design and CIS design. Placed second in the College of Design SZU.