Liam Yu Email & Phone Number

Santa Clara, California, Us

Developed marketing strategies and delivering data management products to market. Promoted adoption of ML empowered enterprise data pipeline and analytics using NLP, LLM, and other self-supervised learning and AI accelerators to catalog structured and unstructured data. Responsible for GTM plans and assets used in marketing campaign, web, field sales, partners, and events. Created product messaging, value positioning, ROI tools, collaterals, demos, videos, and social media content. Conducted sales enablement for customers and partners. Researched TAMs, competition, technical alliances. Brokered CABs for MRDs and PRDs and developed customer advocacy content.

Menlo Park, Ca, Us

Drove projects for the Business Tools and Technology team utilizing cognitive computing such as early LLaMA to increase Marketing Expert performance and reduce operational risks. I managed over fourteen projects in a twelve-month period, spanning GBG and SBG business units and including both the Marketing Operations Platform and the Facebook CRM system.

Santa Clara, Ca, Us

Responsible defining marketing strategy and launch success for the digital transformation of IT Operations Management. Additionally, drove differentiated messaging and positioning, value propositions and competitive marketing, pricing, programs and market research. Delivered marketing and sales programs to show value in productivity, cost and risk management. Built technical sales solutions demonstrating customer value using machine learning and process automation to IT management. Also marketed cloud service management for enterprises concerned with migrating IT workloads to Amazon Web Service (AWS) or Microsoft Azure services. Led programs that generated $150M in top-line revenue within 9 months and compressed the sales cycle by 30%.

Palo Alto, Ca, Us

Introduced VMware’s End-User computing though the successful worldwide marketing of the Horizon product line. Created the VMware's Insight and Ignite Workshops solution marketing programs turning sales into trusted business partnerships. Engagements apply advisory selling methods and systems thinking thru interactive activities and industry best practices. Partner with KPMG, Accenture, and. E&Y to help realize value for clients going through a digital transformation of their organizations. Responsibilities included:• Leading Go-to-Market strategies, including defining and executing 4ps, roadmap, marketing assets, programs, sales enablement and communications; product messaging, competitive positioning and evangelized vision to market and industry leaders• Planning and executed field enablement including sales and channel training, playbooks, tools and other collaterals• Creating and Managed the Horizon Technology Adoption Program and the Horizon ISV Partner ProgramAchievements• Generated $250M+ in sales revenue in 2017-15• Exceeded quarterly bookings goals, 2010-17• Achieved 90% Renewal Rate Y-Y• Developed customer success programs resulting in the leading Gartner Magic Quadrant• Generated 75% of sales deals directly won with marketing programs and lead gen campaigns

Mountain View, California, Us

Created of Intuit’s 1st security services offering, sold to over 1,800 commercial and consumer financial institutions. When I first took the role, security was considered a ‘cost to satisfy’ for Intuit’s hosted Financial institution business. Reversed the security model from a ‘cost center’ to ‘self-sustaining ‘profit center’ by creating a brand and repositioning security as competitive value-add to the business. Security services were redesigned as solutions under the Deep Defense brand; packaged, priced, and resold as upgrades to Intuit’s SaaS banking and businesses services. As a result, Deep Defense had a 90% renewal rate for competitive offerings such as: Federated IAM, MFA and mobile secure OTP; EFT fraud services, antimalware, identity theft prevention, business continuity and disaster recovery services, and education. Responsibilities• Managing product delivery and business operation teams to successfully deliver value to market• Applying Intuit’s ‘Design for Delight’ and customer-driven product requirement process• Ensuring policies, procedures and product compliance with FFIEC, OCC & FDIC Regulation & Governance guidelines Achievements• Created profitable SaaS security business, generating $14M+ revenue Y-Y• Prevented $1B+ in annual fraud losses• Reduced client bad debt allowances related to EFT fraud by 30%• Secured Deep Defense FFIEC for Regulation E, 2007-8, best practices guidelines reference• Won ABA and NACHA product awards three years standing, 2007, 2008, 2009 • Achieved 90% renewal and NPS customer satisfaction for 4 consecutive years

San Jose, California, Us

Product Manager for Symantec Antivirus Corporate Edition (SAV), delivering successful Go-to-Market plan & launch assets including product messaging, technical publications, certifications, business cases, white papers, customer studies and references program. By 2006, this single product had evolved into a world-class enterprise client and host security solutions with 60% market share worldwide.Responsibilities• Producing and executing the roadmap and on-time release of product line• Creating ROM (Revenue Optimization Model) quantitative model for product requirements• Developing worldwide global price & license strategies for including Symantec’s Direct, Channel & Digital Store• Product spokesman establishing industry relationships with analysts, thought leaders and pressAchievements• Increased annual revenue from $420 Million to $850 Million; exceeding revenue targets 5 years• Reduced average time to launch by 30%

As a product manager for Telecommunications network test designer, I managed a cross-functional team to build and deliver fiber optic test products to the Carrier market; customers included Lucent, NCR, and BellSouth. I also managed the APJ product operations and the development of new products, resulting in $6 Million in annual revenues.

As a product manager for a Telecommunication supplier I was responsible product requirements and the on-time launch of product. Additionally I created the sales, and marketing assets. Most notably I developed critical overseas sourcing & vendor relationships resulting in design 25 agreements that gave the company IP with significant book value.

London, Greater London, Gb

Assisted managers with the following accounts: P&G, VISA, BP. My role included account relations, PR copy, transcripts, as well as managed the creative reviews, account summaries, and post-production with Triangle Studios and other vendors. I also conducted presented market studies for product testing such as focus groups, surveys, and interviews.

Master Of Business Administration - Mba

Bachelor'S Degree, Diplomacy And Foreign Affairs