Liam Yu Email & Phone Number

Santa Clara, California, US

Developed marketing strategies and delivering data management products to market. Promoted adoption of ML empowered enterprise data pipeline and analytics using NLP, LLM, and other self-supervised learning and AI accelerators to catalog structured and unstructured data. Responsible for GTM plans and assets used in marketing campaign, web, field sales.

Menlo Park, CA, US

Drove projects for the Business Tools and Technology team utilizing cognitive computing such as early LLaMA to increase Marketing Expert performance and reduce operational risks. I managed over fourteen projects in a twelve-month period, spanning GBG and SBG business units and including both the Marketing Operations Platform and the Facebook CRM system.

Santa Clara, CA, US

Responsible defining marketing strategy and launch success for the digital transformation of IT Operations Management. Additionally, drove differentiated messaging and positioning, value propositions and competitive marketing, pricing, programs and market research. Delivered marketing and sales programs to show value in productivity, cost and risk.

Palo Alto, CA, US

• Introduced VMware’s End-User computing though the successful worldwide marketing of the Horizon product line. Created the VMware's Insight and Ignite Workshops solution marketing programs turning sales into trusted.
• Leading Go-to-Market strategies, including defining and executing 4ps, roadmap, marketing assets, programs, sales enablement and communications; product messaging, competitive positioning and evangelized vision to.
• Planning and executed field enablement including sales and channel training, playbooks, tools and other collaterals
• Creating and Managed the Horizon Technology Adoption Program and the Horizon ISV Partner ProgramAchievements
• Generated $250M+ in sales revenue in 2017-15
• Exceeded quarterly bookings goals, 2010-17

Mountain View, California, US

• Created of Intuit’s 1st security services offering, sold to over 1,800 commercial and consumer financial institutions. When I first took the role, security was considered a ‘cost to satisfy’ for Intuit’s hosted.
• Managing product delivery and business operation teams to successfully deliver value to market
• Applying Intuit’s ‘Design for Delight’ and customer-driven product requirement process
• Ensuring policies, procedures and product compliance with FFIEC, OCC & FDIC Regulation & Governance guidelines Achievements
• Created profitable SaaS security business, generating $14M+ revenue Y-Y
• Prevented $1B+ in annual fraud losses

San Jose, California, US

• Product Manager for Symantec Antivirus Corporate Edition (SAV), delivering successful Go-to-Market plan & launch assets including product messaging, technical publications, certifications, business cases, white papers.
• Producing and executing the roadmap and on-time release of product line
• Creating ROM (Revenue Optimization Model) quantitative model for product requirements
• Developing worldwide global price & license strategies for including Symantec’s Direct, Channel & Digital Store
• Product spokesman establishing industry relationships with analysts, thought leaders and pressAchievements
• Increased annual revenue from $420 Million to $850 Million; exceeding revenue targets 5 years

As a product manager for Telecommunications network test designer, I managed a cross-functional team to build and deliver fiber optic test products to the Carrier market; customers included Lucent, NCR, and BellSouth. I also managed the APJ product operations and the development of new products, resulting in $6 Million in annual revenues.

As a product manager for a Telecommunication supplier I was responsible product requirements and the on-time launch of product. Additionally I created the sales, and marketing assets. Most notably I developed critical overseas sourcing & vendor relationships resulting in design 25 agreements that gave the company IP with significant book value.

London, Greater London, GB

Assisted managers with the following accounts: P&G, VISA, BP. My role included account relations, PR copy, transcripts, as well as managed the creative reviews, account summaries, and post-production with Triangle Studios and other vendors. I also conducted presented market studies for product testing such as focus groups, surveys, and interviews.

Master Of Business Administration - Mba

Bachelor'S Degree, Diplomacy And Foreign Affairs