Liam Mchugh Email & Phone Number

Europe Hq

• Manage development of tech capabilities (apps, bots, dashboards, data analysis, ML insights) for all European countries using in-house teams, consultants, and vendors to empower field sales teams, identify gaps & opportunities for leadership teams, & track KPIs•Reporting directly to European Head of Sales for back half of role• Collaborate with director of GCC (ABI's Global Center for tech dev located in India) to allocate their resources and talent across countless routines & dozens of projects

Europe Hq, Belgium

• POCU is the European sales & account master database (web scrapped & CX sources) which directs visit schedules & priorities for European sales teams• Transitioned POCU from collection of beta products into an operationalized ecosystem with clear development priorities and swim lanes• Led 3 teams (6pp external Dev team in Ukraine, 2pp Data Science team in India, 5pp POCU Operations team in India) while implementing product in 15 countries

North America Hq, New York

• Responsible for all US internal & external incentive programs incl. SRI which delivers KPIs to 10k sales reps for 25% of their compensation package• Budget owner for largest expense in NthAm Sales OpEx with >$60MM/yr. Recovered $4MM FY LE risk when beginning role in June ‘19• Overhauled SRI from homogenous, brute-force incentive program (12 variables) to a precise investment: KPIs tailored to each market; target difficulty recalibrated monthly using probability theory; and brand priorities tied to commercial strategy (>2MM variables/mo) - awarded company's top recognition in Q4 2020 for transition• Launched internal Peer to Peer recognition platform to replace multiple outdated legacy programs• Led original “Brand Boost” concepts including $2MM blitz for BDL Seltzer launch and >$6MM behind On Premise relaunches post-COVID• Led UIUC recruitment in 2019 and MIT recruitment in 2020

New York, United States

• Overhauled monthly financial reporting routine for all Sales budget owners by building a system which consolidated and automated processes from SAP, Siebel, Teradata, Asana, & excel tools• Increased 1st-wave reporting effectiveness from 24% to 75% in the 1st month

• Rotational program included 2 months in St Louis HQ, 2 months in Cartersville Brewery, 1 month in Pomona Distributor, 1 month in the LA Sales office and with the San Marcos District Manager, 1 month in the NY Marketing office, and 1 week in the Goose Island Craft Brewery.

Urbana-Champaign, Illinois Area

• Developed computer vision for retail prototype by integrating concepts from ML, OpenCV, and multi-jointed robotics• Project resulted in U.S. patent application US 2021/0232811 A1, Synchrony Bank, Jan 2021

New York

• Created the financial model used to transition all insurance forms sold in the US from bundled subscriptions to á la carte-offerings• Developed turnkey frameworks and presentations for the establishment of an IT Consulting division

Urbana-Champaign, Illinois Area

• Developed one of the world’s 10 first approved Hyperloop prototypes incl. an original concept for vertical Halbach array mag-lev motors + hand-crafting 7ft3 carbon fiber shell (only undergrad team to earn Space X funding approval & unlock more funding; only 10 such teams from 1000 submissions)• Became team leader in August - oversaw testing at Space X facilities & subsequent transition into University RSO & senior design class

University Of Illinois At Urbana Champaign

• Overhauled institutions, legislation, enforcement, and financial reporting for largest campus organization with 7000 members (largest Greek organization in the US with 50 chapters). Led 9-man executive board and dozens of IFC directors, observers, and monitors• Set a precedent by mandating sexual assault awareness training for all members + enforced 3rd-party monitoring & oversight of events. These policies were adopted across the Big 10, endorsed by several Women's Rights Organizations + Rep. Davis (R, IL)• Reversed a culture of opaque funding by standardizing operational transparency requirements and fincancial reporting. Used savings to create a legacy fund for students of underprivileged background

Urbana-Champaign, Illinois Area

•Tested interoperability of IoT protocols, platforms, & devices with J.D. legacy systems to develop recommendations for ‘jailbreak’ concerns

Urbana-Champaign, Illinois Area

New York City

• Produced high performance carbon fiber-3D printed composites via CAD models & hand-crafting with additive techniques

Beckman Institution

• Researched and drafted white papers on effective ER triage systems; Accessible design for hearing impaired; and design entrepreneurship

Bachelor Of Science - Bs, Aerospace Engineering, 3.30 Gpa

Activities and Societies: -Vice Chancellor's Excellence in Leadership Award, 2017 Recipient -Interfraternity Council, President -Hoeft.

High School