I am a creative and strategic thinker who excels in ideation and works collaboratively with teams developing innovative products and solutions. I am inclined to look for the data behind decisions; always keen to identify trends, analyse and propone creative thinking to move projects forward. My career commenced in the R&D and Innovation Grants team at PwC, and I have continued to work in the creative, innovative and tech space since that time. I enjoy working with a dedicated team to develop a company vision, product and service offerings, and to create paths to markets. My unique mix of skills has me equally as happy developing or analyzing a complex excel model, creating marketing collateral, working with technical staff or writing grants, strategic documents and tender submissions. I am currently based in Dubai as a Founder / CDO of a disruptive new software platform Sentiate. I'm thoroughly enjoying the challenge of working in an emerging market to bring state-of-the-art solutions and thinking to our industry.
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Co-FounderSentiate May 2022 - PresentDubai, United Arab EmiratesSentiate is a disruptive, new, intelligent software platform that understands human sentiment and adapts technological environments. It deepens connections as each place is activated by the people that occupy it, enhancing experience & driving revenue. I am a co-founder and responsible for the development of logic algorithms, the dev team, product strategy and pipeline and business operations. -
Media & Market Development ManagerSaber Dec 2018 - Jun 2022Riyadh, Saudi ArabiaSaber is a design consultancy specialising in technology design and space planning for theatres, convention centres, galleries and venues in the Leisure and Entertainment industries. To deliver exceptional design in the industry, Saber undertakes research and development, and constantly strives to understand future needs, and future thinking around technology. This role directly supports the development of new markets for Saber's core business offering and assists with strategy, product… Show more Saber is a design consultancy specialising in technology design and space planning for theatres, convention centres, galleries and venues in the Leisure and Entertainment industries. To deliver exceptional design in the industry, Saber undertakes research and development, and constantly strives to understand future needs, and future thinking around technology. This role directly supports the development of new markets for Saber's core business offering and assists with strategy, product development and R&D operations for new and future services. Show less -
R&D Grants ManagerR&D Smarttax Jun 2010 - Dec 2018Brisbane, AustraliaAssisting Australian companies with R&D grants and tax offsets to support research and development activities. The role required detailed discussions with business owners, directors, technical specialists, engineers and finance teams to articulate R&D documentation, prepare financial schedules and maximize benefits. -
Co-Founder / Chief Executive OfficerThe Precinct Hub Dec 2014 - Mar 2017Brisbane, Queensland, AustraliaThe Precinct Hub was a visionary app that would allow everyone to shop like a local - with local insider knowledge - at boutiques and fashion destinations worldwide. It connected users with their ideal, customized retail experience wherever they were. My role as CEO was to take the app from concept, through early-stage funding and development of an MVP. In the early start-up phase, my role as co-founder at The Precinct Hub involved primary and secondary research, helping to build the team… Show more The Precinct Hub was a visionary app that would allow everyone to shop like a local - with local insider knowledge - at boutiques and fashion destinations worldwide. It connected users with their ideal, customized retail experience wherever they were. My role as CEO was to take the app from concept, through early-stage funding and development of an MVP. In the early start-up phase, my role as co-founder at The Precinct Hub involved primary and secondary research, helping to build the team, management of the app development, strategy, finances, marketing, onboarding of early users and content creators, and facilitating early pilot trials in Melbourne. Show less
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R&D Tax ManagerPwc Jan 2001 - Jun 2010Brisbane, Queensland, AustraliaPreparation and lodgement of R&D Tax Concession claims and R&D Grant Applications for Australian companies. The role required detailed discussions with business owners and technical specialists regarding R&D planning and process, and with finance departments and accountants regarding R&D expenditure. Large amounts of technical writing, across various industries including tech, fin services, manufacturing and mining.Various roles across this time period including Consultant, Senior… Show more Preparation and lodgement of R&D Tax Concession claims and R&D Grant Applications for Australian companies. The role required detailed discussions with business owners and technical specialists regarding R&D planning and process, and with finance departments and accountants regarding R&D expenditure. Large amounts of technical writing, across various industries including tech, fin services, manufacturing and mining.Various roles across this time period including Consultant, Senior Consultant and Manager. Show less
Liana Maiden Education Details
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International Business / Media Studies -
Mackay North State High School
Frequently Asked Questions about Liana Maiden
What company does Liana Maiden work for?
Liana Maiden works for Sentiate
What is Liana Maiden's role at the current company?
Liana Maiden's current role is Co-Founder.
What schools did Liana Maiden attend?
Liana Maiden attended Qut (Queensland University Of Technology), Mackay North State High School.
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