Liana Berlin-Fischler Email & Phone Number

Israel

The Track II Environmental Forum works to enable key civil society organizations and individuals who represent both state and non-state actors to discuss, negotiate, and develop practical cross-border strategies to facilitate formal and informal environmental agreements between Israel, Palestine, and Jordan.

My design is an interdisciplinary practice guided by deep observation, systems-thinking, and conscious expression. Partnering with impact-oriented entrepreneurs, I seek a world in which business acts as embodied activism for the well-being of both people and planet.-Facilitates the design process from ideation to execution with a focus on empathetic, contextual design for early stage entrepreneursManages administrative tasks for business success (ex. client acquisition… Show more My design is an interdisciplinary practice guided by deep observation, systems-thinking, and conscious expression. Partnering with impact-oriented entrepreneurs, I seek a world in which business acts as embodied activism for the well-being of both people and planet.-Facilitates the design process from ideation to execution with a focus on empathetic, contextual design for early stage entrepreneursManages administrative tasks for business success (ex. client acquisition, financial quotes, invoicing)Specializations: brand strategy, graphic design, product design, content writing, user and market research, business design Show less

Tel Aviv, Israel

Co-creator of the Coming Home project--an online video series that shares CityTree's and "home-wisdom" to rediscover harmony with all life on Earth by reconnecting to our own bodies and homes (www.citytree.net/cominghome)Organize and co-facilitate digital English-speaking workshops on urban ecology, community-building and creating a regenerative cultureWrite weekly community newsletter with workshop learnings, organization updates, ecological tips, and moreDevelop… Show more Co-creator of the Coming Home project--an online video series that shares CityTree's and "home-wisdom" to rediscover harmony with all life on Earth by reconnecting to our own bodies and homes (www.citytree.net/cominghome)Organize and co-facilitate digital English-speaking workshops on urban ecology, community-building and creating a regenerative cultureWrite weekly community newsletter with workshop learnings, organization updates, ecological tips, and moreDevelop website information architecture, write content, and design site for Coming Home and CityTree's primary pageIdeate, organize, and co-facilitate in-person educational retreats at CityTree's home for urban ecology Show less

Israel

Oversaw the integration of user analytics (heatmaps, behavior flows, etc.) for Tribewise app, drawing actionable insights for product iterationFacilitated the design process from start to end, supporting the creative team with insights, delegated tasks, and structured timelinesStrategized and developed core executive messaging, linguistic and visual brandingConducted in-depth stakeholder interviews and market research to frame context of designBuilt one-on-one… Show more Oversaw the integration of user analytics (heatmaps, behavior flows, etc.) for Tribewise app, drawing actionable insights for product iterationFacilitated the design process from start to end, supporting the creative team with insights, delegated tasks, and structured timelinesStrategized and developed core executive messaging, linguistic and visual brandingConducted in-depth stakeholder interviews and market research to frame context of designBuilt one-on-one relationships with clients, serving as translator and facilitator for the creative process Show less

Washington D.C. Metro Area

Analyzed data analytics and user-behavior flows for website optimization design opportunities that are in line with strategic goalsDesigned and assisted in implementing data-backed A/B tests to inform best practices and measure website goalsDeveloped design system for Be Fearless Facebook Watch videos (~200K views) and motion graphic templates to integrate into Premiere Pro using After Effects (editable live text files)Identified relevant data from analytics to… Show more Analyzed data analytics and user-behavior flows for website optimization design opportunities that are in line with strategic goalsDesigned and assisted in implementing data-backed A/B tests to inform best practices and measure website goalsDeveloped design system for Be Fearless Facebook Watch videos (~200K views) and motion graphic templates to integrate into Premiere Pro using After Effects (editable live text files)Identified relevant data from analytics to "humanize" the numbers and present a storyConduced QA for upcoming website refreshStoryboarded, designed, and animated open source project release video using Illustrator and After Effects Show less

College Park, Md

Conceptualized content and design elements for online course (MOOC) to teach design thinking specific to target user’s experience (small business owner)Analyzed user data to improve use of online platform (MyDesign) that guides students through the design process and provides teachers systematic approach to grade/develop lessonsCreated data visualizations to support AP Engineering course proposal to the National Science Foundation

Bethesda, Md

Produced digital and print design for WETA, AAOS, Keany Produce, and more

College Park, Md

Integrated empathy-based tactics to organize and facilitate afterschool program at Templeton Elementary School to build vocabulary through spoken word and poetry with first-grade studentsCollaborated with teachers, administrators, and co-founders to support students and narrow the achievement gap in PG CountyAwarded winning $1000 grant in Do Good Class Challenge

Washington D.C.

Designed and edited graphic/video materials for the Digital Diplomacy Department and the Ambassador’s OfficeContracted to produce the Ambassador's Yom Ha'Atzmaut event program (2017)

Coordinated and facilitated the University of Maryland’s Israel Fest

College Park, Md

Organized group open to students of all backgrounds to discuss universal values in both a Jewish and artistic context

Produced corporation recruitment video to be featured on Career section of company website

Jerusalem Area, Israel

Coordinated and produced photo editing, video editing, graphic design, and written work for both digital and print purposes (website, blog and social media marketing to 22K global followers)Created the organization’s main promotional video with customized versions for variety in audiences

Cascade, Md

Assisted the Digital Media Coordinator in photographing, videographing, and editing to create marketing materials and social media content for ~7K followers

Master Of Arts - Ma, Environmental Studies

Education record

Certificate, Design Leadership In Business

Courses: Fundamentals of Design Thinking, Economic & Cultural Context of Design, Design & Innovation for Sustainable Business, Design.

Student Exchange Fall 2017

Student Exchange Spring 2017

Student Exchange Summer/Fall 2016

Summer Intensive Graphic Design Program