Liana Choi Email & Phone Number

San Francisco, CA, US

Palo Alto, California, United States

Consumer Brand Marketing for Movies & TV (Theatrical and Streaming) for Hollywood studios + Apple TV+, Netflix, Disney+, HBO Max, and Prime Video.

San Francisco Bay Area

Emeryville, CA

• Mobile Business Marketing/ RevShare
• Originally hired as a Marketing Assistant and was promoted to a Marketing Specialist at 3 months.
• Independently led the marketing department and strategized B2B initiatives with top North American mobile business partners- AT&T, Sprint, T-Mobile, Boost Mobile, and US Cellular for one of MobiTV’s largest revenue.
• Spearheaded all go-to-market activities and in-app promotions for major media accounts including The Walt Disney Corporation (Disney, ESPN, ABC), NBC Universal, CBS, FOX Network, A&E Networks, Univision, Discovery.
• Responsible for executing integrated marketing programs for MobiTV’s newly launched product with Boost Mobile by developing in-app promotions, branding requirements, TV spots, retail displays, and print advertising.
• Driving force for asset management needs and implemented best practices to support various stages of the asset delivery life-cycle.

Emeryville, CA

Santa Clara, CA

• Launched 6 mobile apps in 12 languages by working cross-functionally and cross-regionally to define market app strategies on iOS, GooglePlay, and Win8 stores.
• Experienced in media planning, video production and digital marketing by managing the development of McAfee and Intel’s product demonstration videos.
• Tracked and implemented social media strategies across various social communities using Hootsuite to record all metrics for quarterly consumer analytic's reporting.
• Supported multiple advertising campaign launches for McAfee’s top selling retail products that accumulated over 15 million impressions.
• Created promotional merchandising materials given to OEM’s at CES and Mobile Worldwide Congress that garnered over 150 articles in coverage.

San Jose, CA

• Provided support as a Project Coordinator for an International program focusing on premier companies in Shenzhen, Shanghai, and Beijing, China.
• Assisted in the creation of sales presentation materials and constructed extensive research for over 200 potential International clients.
• Facilitated the production and creative services team with live filming and transcribed segments for paid programming shows.
• Personally contacted global corporate companies and presented presentation materials for an upcoming televised program that generated new segments.

Oakland, CA

• Supported corporate-wide marketing and communication activities by researching potential joint venture partners and analyzing client needs.
• Maintained corporate marketing CRM databases such as GovWin and Citrix for proposal, RFP, and SOQ data.
• Analyzed proposal submissions and prepared marketing needs such as qualifications, priority lead reports, staff resumes and availability tables.
• Assisted in the set-up of weekly conference calls with government agencies and other located offices to strategically review upcoming projects.

Santa Clara, CA

• Developed Integrated Marketing Communication plans for incoming technology products to build brand awareness and create marketing campaigns.
• Achieved Intern of the Month for two consecutive months by implementing effective social media strategies and volunteering to train new hires.
• Utilized various platforms of social media such as Facebook, Twitter, and YouTube to foster brand awareness and great customer service.
• Conducted over 50 video testimonials that helped build trust and visibility between the company and their potential customers.

Alameda, CA

• Drafted 20+ buildings using a Computer-Aided Design Program for the essential process of redlining under strict quarterly deadlines.
• Organized over 2,000 professional files that included financial, legal and business documents to ensure safety and general upkeep of the office.
• Assisted in the photography of buildings to create 3-dimensional models to help clients personally view the details of their project.
• Trusted to plan a successful business function that included 50 of the company’s closest clients to build new and sustain current business relationships.