Liana Guiry, Mba Email and Phone Number
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An accomplished marketing communications executive with extensive experience transforming brands, building digital & customer analytics capabilities, accelerating revenue growth and creating award-winning programs across global financial services, tourism and hospitality. Energetic relationship builder across all levels with a rare blend of creativity, analytics and ability to mobilize talent to improve organizational performance with full accountability for revenue and cost controls. Highly adept at identifying and mobilizing talent to achieve significant results through strategic business insights and cultivating partnerships. Proven track record of inspiring organizational change, engaging diverse stakeholders and leading transformative strategies that fuel business growth within highly complex and often ambiguous environments. Differentiation is ability to drive success by singular focus on the customer to create real value.Specialties: Marketing and Communications Strategy, Brand Strategy, Corporate Communications, Business and Customer Analytics, Business Development, B2B & B2C Marketing, Customer Acquisition, Demand Generation, Governement & Media Relations, Strategic Planning, People Leadership, E-commerce, CRM, Digital, Change Management, Sales Enablement, Business Development, P&L Responsibility, Demand Generation, Loyalty, Negotiation, Vendor Management, Partnerships and Product Development.
Canlan Ice Sports
View- Website:
- canlansports.com
- Employees:
- 1
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Vice President Sales, Marketing And Customer ExperienceCanlan Ice SportsToronto, On, Ca
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Vice President Sales, Marketing And Customer ExperienceCanlan Ice Sports Feb 2021 - PresentToronto, Ontario, Ca -
Principal, Strategy ConsultantMeta Bees Nov 2019 - Feb 2021
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Vice President Of MarketingRevera Inc. Jul 2015 - May 2019Toronto, Ontario, CaRevera is a global leader, owner, operator and investor in the rapid growth, senior living sector and is committed to innovating the aging experience. Through its portfolio of partnerships, Revera owns or operates more than 500 properties across Canada, the United States and the United Kingdom.Reporting to the Senior Vice President, contributed as key member of operations senior leadership team responsible for corporate brand strategy, market & customer research, creative & production services, digital marketing, national and regional marketing strategies, customer lead & demand generation, sales enablement programs, event marketing and brand experience strategy. -
Senior Director Corporate MarketingDelta Hotels And Resorts® Jul 2013 - Apr 2015Toronto, Ontario, CaReporting to Chief Marketing Leader, built and implemented new Master Brand strategy for Canada's largest, full-service hotel company with 41 properties, a robust pipeline of new hotel openings, 6.000 colleagues and recognized as "50 Best Employers in Canada" by Aon Hewitt for 15 years in a row. Translated corporate strategy into a compelling master brand vision that successfully repositioned Delta Hotels from a 3-star to a 4-star, full service hospitality brand in less than 1.5 years before portfolio was purchased by Marriott. Accountable for core marketing functions, including master brand strategy, customer intelligence & market research, B2C & B2B acquisition strategy, corporate internal & external communications, public affairs, government relations, CSR, creative services, digital marketing, website, mobile app, social media, loyalty program, customer relations marketing, strategic partnerships, media & trade relations.Major accomplishments include successful category shift of brand perceptions, established customer intelligence capabilities including market research, customer journey mapping and insights to attract new high growth segments such as millenials, launch of new loyalty program, e-commerce strategy including new website & mobile app, expanded strategic partnerships, new hotel & restaurant openings including flagship Delta Toronto. est focus on brand strategy, redefinition of brand pillars and value proposition, new brand architecture aligned across the enterprise, brand scorecard and major brand launch using omnichannel approach and shopper marketing insights. -
Vice President Of MarketingDestination Ontario May 2010 - Mar 2013Toronto, Ontario, CaReporting to President & CEO, contributed as member of Senior Leadership Team and oversaw global marketing, research, communications and industry relations in support of the provincial tourism brand. Executive oversight of all marketing functions in 10 countries including strategic planning, brand strategy, research and consumer insights, media and trade relations, corporate communications, public affairs, governement relations, advertising, digital marketing, and social media. Key focus on introducing award-winning new programs on emerging technologies (tablet magazine, mobile app, and social media), commissioned major consumer segmentation study for travel to grow tourism which earned Best Multinational Research Award, developed industry partnerships and achieved high return on investments for integrated marketing strategies. Developed annual strategic marketing plan including operational budgets, implementation and measurement in partnership with sales, travel industry, technology, finance, procurement and government stakeholders. Provided executive leadership and strategic direction to the organization for market priorities, global brand management, lead generation, emerging technologies and market research with a singular focus to grow revenue for the Ontario economy using business insights and analytics. -
Director, Marketing & Customer Development TeamAmex Bank Of Canada, American Express Inc. 2006 - 2008New York, Ny, UsReporting to American Express global head office, built, inspired and led the marketing and customer development team in Canada for Global Merchant & Network Services focused exclusively on growing B2C & B2B merchant acquisition and cardmember spend at new merchants across multiple industries. Developed annual strategic sales and marketing plans including operational budgets and integrated marketing programs across the enterprise. Recruited, trained and developed the Canadian team and reported directly to U.S. head office. Authored four industry white papers that served to mobilize the Canadian business unit to launch new B2B segments. -
Senior Marketing Manager, Sales & Partnership DevelopmentAmex Bank Of Canada (American Express) 2002 - 2006Developed and led the sales and partnership development team in Canada which provided highly customized and turnkey business development strategies to acquire new merchant customers and drive growth across the merchant network. Reported directly to U.S. head office. Team success garnered an interview with Strategy Magazine (Feb 2006), "Don't Fight the Sales Staff"
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Marketing Manager, Merchant Acquisition & Client Services Marketing - Global Establishment ServicesAmex Bank Of Canada (American Express) 2000 - 2002Responsible for managing marketing communications across all proprietary and indirect sales channels and enhancing value proposition for merchant customers.
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Manager, Interactive Services MarketingAmex Bank Of Canada (American Express) 1998 - 2000Progressive role beginning as Assistant Manager and quickly promoted to Manager responsible for the development and management of all internet/digital channels for both B2C and B2B customer prospects across the merchant division.
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Market Research AnalystCanadian Marketing Association May 1997 - Sep 1997Toronto, Ontario, CaSummer student who research members' needs across Canada regarding recruitment, training and compensation for entry-level positions that specialize in direct marketing; Developed and launched the new Student RSVP Award.
Liana Guiry, Mba Skills
Liana Guiry, Mba Education Details
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Ivey Business School At Western UniversityGeneral -
University Of GuelphDietetics And Clinical Nutrition Services
Frequently Asked Questions about Liana Guiry, Mba
What company does Liana Guiry, Mba work for?
Liana Guiry, Mba works for Canlan Ice Sports
What is Liana Guiry, Mba's role at the current company?
Liana Guiry, Mba's current role is Vice President Sales, Marketing and Customer Experience.
What is Liana Guiry, Mba's email address?
Liana Guiry, Mba's email address is lg****@****ers.com
What is Liana Guiry, Mba's direct phone number?
Liana Guiry, Mba's direct phone number is +141687*****
What schools did Liana Guiry, Mba attend?
Liana Guiry, Mba attended Ivey Business School At Western University, University Of Guelph.
What are some of Liana Guiry, Mba's interests?
Liana Guiry, Mba has interest in Arts And Culture.
What skills is Liana Guiry, Mba known for?
Liana Guiry, Mba has skills like Strategy, Marketing Strategy, Marketing, Marketing Communications, Integrated Marketing, Business Development, Direct Marketing, Leadership, Crm, Management, Customer Acquisition, Market Planning.
Who are Liana Guiry, Mba's colleagues?
Liana Guiry, Mba's colleagues are Micah Patton.
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