Liana  Henry

Liana Henry Email and Phone Number

Marcom Principal and CEO | Content Creation Machine | Passionate about Storytelling | Helps companies move pressing marcom initiatives across the finish line @ Black Dog Marcom
Liana Henry's Location
Boston, Massachusetts, United States, United States
About Liana Henry

Let’s get down to business and grow your company. A collaborative partner, Liana is not afraid to roll up her sleeves, having been entrusted with a company’s most pressing marketing and communications challenges. Trust is earned and when Liana has been tasked with corporate ‘to-do’ lists, she's worked together with her clients to get it done. Liana holds a Master's degree in Journalism, Mass Communications, and PR and has enjoyed a marketing and communications career spanning almost two decades. A passionate storyteller, she weaves brand stories into everything she does. Having worked across almost every vertical and industry, Liana has helped to grow companies with targeted marketing communications programs which included: -Conceptualizing, launching, and running a monthly news magazine publication that reached an entire community.-Launching and managing a complete communications program for a technical high school which amplified student successes across multiple cities and towns.-Managing and growing a financial education program for retiree clients of a boutique financial firm.-Developing an entire marketing program for a gym franchise that expanded the membership.-Building a customer loyalty program for a global manufacturer through storytelling.-Prominently positioning a growing healthcare practice at The Boston Marathon expo to interact with over 100K prospects.-Kicking off and growing a successful customer webcast series for an evolving enterprise legacy software product line.-Leading cross-functional teams to organize and run a virtual global technical symposium.-Transforming a dead company newsletter into a global information tool that multiple tech teams came to rely on for product, event, and staff news.-Launching and managing an interactive podcast series that collected over 100 new listeners, nationwide, in just a few short months. Through it all, storytelling has been at the center. We all have a story to tell and done well, we have the power to connect and inspire with impact.

Liana Henry's Current Company Details
Black Dog Marcom

Black Dog Marcom

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Marcom Principal and CEO | Content Creation Machine | Passionate about Storytelling | Helps companies move pressing marcom initiatives across the finish line
Liana Henry Work Experience Details
  • Black Dog Marcom
    Principal/Chief Marketing Officer
    Black Dog Marcom Jan 2023 - Present
    Bedford, Massachusetts, Us
    We are a boutique marketing and communications management agency specializing in B2B storytelling, focused on elevating and connecting our customers’ brands with their target market, by delivering high-value content that expands their pipeline and grows their business with impact.
  • The Black Dog Group
    Chief Executive Officer/Chief Marketing Officer
    The Black Dog Group Jan 2023 - Present
    Bedford, Ma, Us
    The Black Dog Group is a Limited Partnership Corporation, a parent company overseeing two subsidiaries - Black Dog Marcom, led by Principal, Liana Henry, and Black Dog Management, led by Principal, Phillip Henry. We specialize in business processes and promotion and bring over twenty years of experience and connections in Marketing Communications and Project Management to the table.
  • Lexington Community Education
    Storytelling Instructor
    Lexington Community Education Jan 2023 - Jun 2023
    Taught six-week courses on storytelling for career, social media storytelling, teaching stories, business storytelling, public speaking, and storytelling for authors, highlighting the best practices of storytelling which can be used in each area of everyday life.
  • Shawsheen Valley Regional Vocational Technical School
    Adult Education Instructor
    Shawsheen Valley Regional Vocational Technical School Mar 2022 - Jun 2023
    Billerica, Massachusetts, Us
    Sharing knowledge, expertise and experience with others can be a deeply rewarding and gratifying experience. Adult Education Instructors at SVTHS are people with passion and skill who want to teach adults. Whether your passion is IT and programming, health and wellness, language and the arts or other technical fields, Shawsheen Tech Adult Education could be a great place for you to help others learn and grow.
  • Spiro.Ai
    Senior Communications Manager
    Spiro.Ai Apr 2022 - Jan 2023
    Boston, Massachusetts, Us
    Public relations planning and execution | Thought leadership development and execution | Executive communications | Ghostwriting for company CEO | Article placements in top tier and trade publications | Blog management | Podcast strategy and execution | Social strategy and storytelling execution across all corporate social channels | Media database management | Online corporate profile management | Customer marketing – event planning, RFP, Site selections, content proposal | Award research and nominations | Press list development | PR newswire, pitching, and media relations | Customer community relations | Campaign analysis | Securing coverage among relevant consumer, business, and technology outlets | Award submissions
  • Ptc
    Product Marketing Manager - Plm Segment
    Ptc Feb 2021 - Apr 2022
    Boston, Massachusetts, Us
    Product Marketing team lead responsible for optimizing go-to-market strategies of our PLM solutions, delivering effective communications of our technical features and business value from Product Management liaised out to our customers. Development of high-value marketing tools drive sales and channel enablement while meeting our consumers’ technology needs and delighting our software customers.
  • Ptc
    Sr. Product Marketing Specialist - Plm Segment
    Ptc Jun 2019 - Feb 2021
    Boston, Massachusetts, Us
    Lead cross-functional, go-to-market activities and work with stakeholder teams in Sales, Product Management, Corporate Marketing, and Demand Generation to drive differentiated positioning, messaging and programs for our market leading technologies while managing strategic marketing initiatives related to product launches of our product lifecycle products.
  • Tbg Powermarketing
    Senior Principal Consultant
    Tbg Powermarketing Feb 2019 - Jun 2019
    Marketing consultancy contracts for local small to medium-sized businesses to create content, manage and promote web, marketing asset graphic design, and networking advisory.
  • Boston Laser - Boston Eye Group
    Director Of Business And Network Development
    Boston Laser - Boston Eye Group Jan 2017 - Feb 2019
    Brookline, Massachusetts, Us
    ▪ Event Marketing: Developed and managed CE event calendar; Developed compelling CE curriculum with SME’s via national accreditation board regulations; Surveyed audience for relevant event topics; Negotiated vendor contracts for media, print, promotion, catering, venues, etc.; Executed all aspects (i.e. staffing, marketing, signage, etc.) of small and large scale events (i.e. expos, tradeshows, dinners, CE and sponsored); Post-event retrospectives, IC videos and ROI projections to leadership and C-Suite. ▪ Brand Director: Development and design lead for corporate brand; Design and management of external marketing collateral and communications; Ensured internal and external brand consistency across entire practice; PR director and media relations; Contract negotiation and media spend for print advertising; Managed external marketing vendors.▪ Measurement: Provided high level outreach summaries and monthly marketing reports to C-Suite; Monthly marketing support to elective surgery team during revenue review and pricing meetings; Provided seminar evaluation summaries to accreditation board and C-Suite.▪ Patient Survey Management: Monitored monthly patient complaints via surveys; Collaboration with appropriate departments (i.e. clinical, MDs, etc.) to resolve issues; Ensured customer satisfaction and patient retention; Developed and published monthly staff survey summaries for employee learning and training. ▪ Referral Portal Management: Weekly enhancement meetings with developers; Partner network portal software demo meetings with decision makers; Managed system glitches and troubleshooting while onboarding new doctors.▪ Partner Network: Developed, managed and executed all aspects of medical outreach (i.e. on-site and off-site visits, MD ‘Meet N’ Greets’, patient facilitator, co-management, etc.); Lead and supervised BEG staff at off-site partnered clinic events; Designed and published monthly optometric, patient and primary care outreach newsletters.
  • Senior Financial Resources, Inc.
    Marketing Manager
    Senior Financial Resources, Inc. Apr 2014 - Jan 2017
    Nashua, Nh, Us
    • Educational Event Marketing: Developed and managed internal event calendar and budget; Developed and designed agent sales enablement tools for established and prospective client presentations; Executed internal client and staff events (i.e. classes, appreciation dinners, charity drives, team events, etc.). ▪ Brand Manager: Ensured brand presence in the marketplace – both digitally and traditionally - was consistent with corporate tone and industry compliance standards; Contract negotiations for media spend.▪ Operations: Hired, trained and managed creative contractors/consultants; Managed owned and earned media to include web content development, advertising, public relations, search engine optimization, and creative visual communication; Lead staff CRM training to maximize lead nurturing and pipeline growth.▪ Strategy: Defined and implemented firm-wide multi-channel integrated marketing strategy and messaging, spanning lead awareness creation and prospect demand generation efforts. ▪ Lead Generation: Executed marketing campaigns, managed and optimized results and key metrics in order to generate leads, maximize profits, and drive new sales pipelines. ▪ Measurement: Provided monthly marketing activity reports to CEO and sales team via data translation and visualization which converted data insights into actionable strategies.
  • Lenze Americas Corporation
    Marketing Content Manager
    Lenze Americas Corporation Aug 2013 - Apr 2014
    Uxbridge, Ma, Us
    ▪ Content Development/Management: Developed client newsletters and appreciation sales tools for various engineering departments; Created branded content for internal signage, trade show materials, and company events; Collaborated to design, revise and manage production of technical manual.▪ Brand Manager: Ensured all internal and external creative assets and other marketing materials met established global content standards, corporate branding and style guidelines to align with company strategic initiatives.▪ Internal Communications: Led implementation and optimization of internal communication strategies by overseeing company intranet.▪ Asset Manager: Developed and managed all product image assets across print, digital, and social content to establish brand identity, support sales teams and increase presence. Marketing lead for manufacturing product web shop development and launch.▪ Operations: Managed creative and PR agency vendors and consultants.
  • Tbg Powermarketing
    Principal/Owner
    Tbg Powermarketing Sep 2011 - Apr 2014
    ▪ Marketing Consultancy: Created small business marketing, content management, promotion and sales consulting firm to aid/assist local businesses; Designed marketing materials, packages and set advertising pricing for customers.▪ Business Coach: Advised, coached and created networking opportunities for clients; Negotiated and arranged speaking engagements for Principal clients.
  • Anytime Fitness
    Marketing Manager
    Anytime Fitness Jul 2012 - Aug 2013
    Woodbury, Minnesota, Us
    ▪ Event Management: Developed and managed schedule, budget, signage, layout, photo/video, registration, raffles, and catering of internal events and external sales/networking.▪ Email Marketing: Launched new monthly member programs to increase loyalty and customer engagement.▪ Operations: Generated revenue for business by increasing membership with execution of targeted marketing strategy. Ensured facility equipment was in excellent working condition and was always safe for patrons. Hired and managed direct report and in-house fitness staff and vendors. ▪ Networking: Development of local strategic business partnerships. ▪ Market Research: Performed competitive market analysis and research.
  • Greater Lawrence Technical School
    Communications Specialist
    Greater Lawrence Technical School Nov 2011 - Aug 2013
    ▪ Communications: Developed marketing plans for Adult Education Night School; Collaborated with school personnel for purpose of developing public communication, including press releases, administrator speeches, e-mail items and accurate marketing collateral.▪ PR: Managed all media relations for purpose of keeping the media and public informed of school activities. ▪ Crisis Communications: Designed crisis communication plan and protocol.
  • Gatehouse Media New England
    News Editor
    Gatehouse Media New England Jan 2012 - Jul 2012
    ▪ Content Development: Collaborated with publisher and other members of publication to determine story line-up and develop news content. Assigned stories, columns, briefs or photos to staff members and freelance journalists with instructions about content possibilities.▪ Editorial: Wrote articles using AP style conventions and edited staff and writers’ articles. ▪ Supervisory: Managed and trained team of staff and freelancers, ensuring each was deadline-oriented and with strong time-management skills and proven experience creating relevant local news; Collaborated with in-house advertising representatives and advised on strategic promotional copy.
  • The Billerica Green
    Publisher/Owner
    The Billerica Green Feb 2009 - Sep 2011
    Us
    ▪ Company Founder: Created and published successful local lifestyle news magazine, leading cross-functional teams to produce compelling and relevant content. ▪ Operations: Oversaw day-to-day business operations related to budgets, staffing, production, marketing and revenue. Drove revenue with advertising sales. Employed 6 designers, 20 columnists, 2 salespeople and 6 writers.▪ Publisher: Collaborated with Art Director on end-to-end production of the magazine, starting with layout and design; Approved final proofs at printing press prior to file uploads; Printed 17,000 monthly copies. ▪ Content Development: Covered news events; Wrote and/or edited 30 stories per month to include editorial, features and bylined articles; Designed marketing materials, packages and set advertising pricing for customers. ▪ Sales & Networking: Closed advertising sales via warm/cold calling, canvasing, email marketing, and mailers. Networked with local businesses through event planning and social media.
  • Gatehouse Media New England
    Journalist
    Gatehouse Media New England Oct 2007 - Apr 2009
    Wrote 3-4 articles per week via telephone and face to face interviews. Attended meetings and events. Handled photography and video for stories and events. Articles published in the Billerica Minuteman, The Tewksbury Advocate, The Burlington Union, and Business & Industry Special Sections, on a variety of topics. Highlights: Assisted in the increase of reader subscriptions. Lightened Editor's workload by covering multiple stories. Raised community awareness of pertinent town issues.

Liana Henry Education Details

  • Kent State University
    Kent State University
    Journalism And Mass Communications With A Concentration In Public Relations
  • Plymouth State University
    Plymouth State University
    Social Work
  • University Of Massachusetts Lowell
    University Of Massachusetts Lowell
    Spanish

Frequently Asked Questions about Liana Henry

What company does Liana Henry work for?

Liana Henry works for Black Dog Marcom

What is Liana Henry's role at the current company?

Liana Henry's current role is Marcom Principal and CEO | Content Creation Machine | Passionate about Storytelling | Helps companies move pressing marcom initiatives across the finish line.

What schools did Liana Henry attend?

Liana Henry attended Kent State University, Plymouth State University, University Of Massachusetts Lowell.

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