Liana Kachakhmadze

Liana Kachakhmadze Email and Phone Number

Marketing Pro with 10 years in global FMCG ▸ B2B & B2C @ Caesar Fitness
Liana Kachakhmadze's Location
The Hague, South Holland, Netherlands, Netherlands
About Liana Kachakhmadze

Bilingual professional with an MBA degree and 10+ years of marketing experience in multinational FMCG companies. Successful track record of launching consumer products leveraging integrated marketing communications and cross-functional teamwork. Vast experience building and growing brand awareness both with large and sensitive budgets.Creative thinker with confident analytical and presentational skills. Comfortable taking the initiative, with an entrepreneurial spirit and result orientation. Loyal and passionate with an emphasis on customer service and perfection. Excellent mentor, positive and energetic with an "everything is possible" attitude.

Liana Kachakhmadze's Current Company Details
Caesar Fitness

Caesar Fitness

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Marketing Pro with 10 years in global FMCG ▸ B2B & B2C
Employees:
15
Liana Kachakhmadze Work Experience Details
  • Caesar Fitness
    Yoga Teacher
    Caesar Fitness Jun 2023 - Present
    The Hague, South Holland, Netherlands
    Weekly yoga classes and special events at a luxury fitness & spa center.
  • Ameritest
    Data Compliance Manager
    Ameritest Nov 2013 - Jun 2020
    Albuquerque, Nm
    Key Achievements:Team Training: Trained and managed a team of 15 analysts to develop reports that diagnose ad viewers' behavioural data and communication performance. The reports were based on video and visual data that was converted into measurements for Attention, Memory, Copy, and Recall.Data Analysis & Presentation: Improved the visual appeal and readability of reports, making them more "easy to digest" for clients.Quality Accuracy Attention: Ensured the quality and… Show more Key Achievements:Team Training: Trained and managed a team of 15 analysts to develop reports that diagnose ad viewers' behavioural data and communication performance. The reports were based on video and visual data that was converted into measurements for Attention, Memory, Copy, and Recall.Data Analysis & Presentation: Improved the visual appeal and readability of reports, making them more "easy to digest" for clients.Quality Accuracy Attention: Ensured the quality and accuracy of complex, meta-style reports across different categories such as Financial, Telecom, and Retail.Creative Marketing Research: Contributed innovative ideas on presenting end-of-the-year KPI reports for Microsoft, Citibank, USBank, Macy's, and other Fortune 500 clients. Show less
  • New Mexico Sports & Wellness
    Yoga Teacher
    New Mexico Sports & Wellness Jan 2018 - May 2020
    Albuquerque, New Mexico, United States
  • Defined Fitness
    Yoga Teacher
    Defined Fitness Jan 2017 - May 2020
    Albuquerque, New Mexico, United States
  • Kalm Yoga
    Marketing Communication Manager + Yoga Teacher At Conceptual Art & Yoga Studio
    Kalm Yoga Jan 2013 - Aug 2017
    Albuquerque, New Mexico, United States
    Experienced yoga teacher and marketing communication professional with a proven track record of managing and growing a yoga studio business. Skilled in evaluating and hiring team members and creating engaging digital content such as newsletters, videos, photos, and podcasts to support the studio's online presence. Achievements include successfully relaunching and co-managing the studio, organizing collaborations with the Lululemon store and local artists, producing engaging digital… Show more Experienced yoga teacher and marketing communication professional with a proven track record of managing and growing a yoga studio business. Skilled in evaluating and hiring team members and creating engaging digital content such as newsletters, videos, photos, and podcasts to support the studio's online presence. Achievements include successfully relaunching and co-managing the studio, organizing collaborations with the Lululemon store and local artists, producing engaging digital content, and fostering a positive team culture. Show less
  • East Lynn
    Digital Marketing Manager | Csa - B&B - Weddings
    East Lynn Jan 2011 - Dec 2012
    Washington, District Of Columbia, United States
    Strategic thinking: Analyzed the market, identified business opportunities, and developed effective growth strategies for Community-Supported Agriculture.Branding and Marketing: Relaunched the website and brand logotype in collaboration with social media targeted influencers, freelancers and ad agencies, as well as created engaging weekly newsletters to inspire and educate customers.Project Management: Created & managed events for bridal parties and stays at the East Lynn Bed &… Show more Strategic thinking: Analyzed the market, identified business opportunities, and developed effective growth strategies for Community-Supported Agriculture.Branding and Marketing: Relaunched the website and brand logotype in collaboration with social media targeted influencers, freelancers and ad agencies, as well as created engaging weekly newsletters to inspire and educate customers.Project Management: Created & managed events for bridal parties and stays at the East Lynn Bed & Breakfast, overseeing logistics, and ensuring high customer satisfaction.Communication: Strategized with stakeholders, collaborated with freelancers, influencers and agencies, and created effective digital communication to grow the base of customers.Creativity: Developed innovative digital and offline solutions to attract new paying customers and engage loyal consumers through seasonal CSA harvest deliveries. Show less
  • Imperial Tobacco
    Brand Manager | Davidoff
    Imperial Tobacco Jul 2006 - Jun 2010
    Moscow, Russian Federation
    - Managed luxury tobacco brand- Planned Sensitive Budget incl Analysis > Reporting > Approval- Coordinated Sales Volumes at distributor - logistics - factory levels- Approved creative execution of luxury image-focused events > PR campaigns - Ambassadors initiatives
  • Jti
    Marketing Product Manager | Winston
    Jti Aug 2002 - Jul 2005
    Moscow, Russian Federation
    - National ATL / BTL marketing activation- Project management and ownership of the double-digit mln dollar budget- Briefing & follow up with Media / Creative Advertising and Promo Agencies- Cross-functional collaboration & team work
  • Jti
    Purchasing Group Coordinator
    Jti Jul 2000 - Aug 2002
    Moscow, Russian Federation
    - Assisted in defining new procurement guidelines- Trained 150 employees on SAP P2P module- Evaluated vendors in tenders and bids- Sourced materials from China & Europe & locally from Russia- Managed procurement process (from negotiation to delivery)
  • Russian Federal Financial Markets Service - Федеральная Служба По Финансовым Рынкам Рф
    International Affairs Specialist
    Russian Federal Financial Markets Service - Федеральная Служба По Финансовым Рынкам Рф Jun 1998 - Jul 2000
    Moscow, Russian Federation
    - Translated Gov. financial regulations and international protocols.- Trained by US SEC in 2000.- Y2K Project team member - USAID.- Bilingual in financial terminology.- Strong communication and translation skills.
  • Leo Burnett & Moradpour Moscow
    Marketing Internship
    Leo Burnett & Moradpour Moscow May 1996 - Sep 1996
    Moscow, Russian Federation
    The Art of Marketing - Fall in love at first sight in all of it!Clients, brainstorming sessions, creativity flow, fast pace, and #madman lifestyle

Liana Kachakhmadze Education Details

  • Antwerp Management School
    Business Administration
  • Lana Invest
    Lana Invest
    Crypto & Futures Trading 3-Week Course
  • Coaching By Alexandra Belyakova
    Coaching By Alexandra Belyakova
    Personal Branding And Money Mindset
  • U.S. Sec International Training Institute
    U.S. Sec International Training Institute
    Securities Enforcement And Market Oversight
  • Flow Yoga Center In Washington Dc
    Flow Yoga Center In Washington Dc
    Vinyasa Flow Yoga
  • School Of Raw (No-Bake) Plant-Based Desserts
    School Of Raw (No-Bake) Plant-Based Desserts
    Standard And Pro Level

Frequently Asked Questions about Liana Kachakhmadze

What company does Liana Kachakhmadze work for?

Liana Kachakhmadze works for Caesar Fitness

What is Liana Kachakhmadze's role at the current company?

Liana Kachakhmadze's current role is Marketing Pro with 10 years in global FMCG ▸ B2B & B2C.

What schools did Liana Kachakhmadze attend?

Liana Kachakhmadze attended Antwerp Management School, International University In Moscow (Ium), Lana Invest, Coaching By Alexandra Belyakova, U.s. Sec International Training Institute, Flow Yoga Center In Washington Dc, School Of Raw (No-Bake) Plant-Based Desserts.

Who are Liana Kachakhmadze's colleagues?

Liana Kachakhmadze's colleagues are Magda Koloczek, Aron Rijsdorp, Milan De Zwart, Annemarie Den Haag, Anita Tandara, Myroslav Korman, Effie Grosdanis.

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