Liana Leider

Liana Leider Email and Phone Number

Market Research Director @ Ipsos North America
new york, new york, united states
Liana Leider's Location
Toronto, Ontario, Canada, Canada
Liana Leider's Contact Details

Liana Leider work email

Liana Leider personal email

About Liana Leider

Over 15 years experience in project consultation and marketing research managementSkilled in general/strategic marketing, marketing research, competitive intelligence, planning and business strategy and marketing consultancyM.B.A. plus B.Sc. in Chemical EngineeringFluent in English and Spanish; conversational in FrenchSpecialties: Leadership/project management, Networking/relationship building, Organizational and time-management skills, Communication and presentation skills, Team player, Comfortable working under pressure, Creativity and resourcefulness, Decision making, Rapid learner and adaptability, Numeracy and reasoning, Research and analytical skills, Software: Statistical Package SPSS, Microsoft Office Suite

Liana Leider's Current Company Details
Ipsos North America

Ipsos North America

View
Market Research Director
new york, new york, united states
Website:
ipsos-na.com
Employees:
716
Liana Leider Work Experience Details
  • Ipsos North America
    Director
    Ipsos North America Mar 2022 - Present
    Toronto, Ontario, Canada
  • Ipsos In North America
    Senior Account Manager
    Ipsos In North America Apr 2016 - Mar 2022
    Toronto, Canada Area
    • Manage and coordinate all aspects of the research process from proposal writing and research design, analysis and interpretation of results through to preparation of reports and delivery of presentations• Effectively and proactively collaborate with all key internal operation groups (data collection, data processing and analytics) to ensure that reliable results are delivered to client in timely, cost-efficient manner• Maintains project budget and works with team to ensure all aspects of the study continue to operate smoothly• Manage product cost estimates and client invoicing• Lead communication and meetings with clients to determine optimal project design and flow. Respond to difficult or unusual client issues and influence appropriate internal resources. Adapt product solution to meet client needs and design appropriate solutions• Create in-depth analytic conclusions and recommendation from data results that considers client needs and business issues and demonstrate industry knowledge• Assist in or formally presented results and recommendation to clients
  • Qhr Technologies
    Marketing Analyst
    Qhr Technologies Nov 2013 - Jan 2016
    Toronto, Canada Area
    • Conducted market research to analyze competitors, determine brand perceptions, evaluate market penetration, understand customer needs and identify opportunities• Uncovered new target customers and lead generation to drive new business• Provided ROI analysis of all marketing campaigns and selected sales activities• Analyzed marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability• Integrated market research data with CRM system (Salesforce) to create new leads
  • Organización Venezolano Canadiense
    Data Bank / Banco De Datos
    Organización Venezolano Canadiense Jul 2012 - Dec 2013
    Toronto, Canada Area
    Building the data bank of the Venezuelan Canadian Organization with the VCO Census 2012 project (1st National Census of Venezuelans in Canada). Designing follow-up programs to maintain and updated the data bank. Construcción de la Masa Crítica del Banco de Datos de la OVC a través del Proyecto: VCO CENSUS 2012 (1er Censo Nacional de Venezolanos en Canadá) y del diseño de los programas de actualización continua de la data del Banco
  • Jackman Reinvention Inc.
    Research Consultant
    Jackman Reinvention Inc. Feb 2013 - May 2013
    Toronto, Canada Area
    • Conducted a broad range of primary and desk research activities supporting the team in reinventions, ad hoc projects and business development efforts• Brought expertise in methodological, analytical, statistical and interviewing techniques to the team• Contributed to fact-based conclusions; to draw relevant insights from quantitative and qualitative data• Supported team members throughout engagements in a collaborative thoughtful manner
  • Epsilon
    Consumer Insight Manager
    Epsilon Jan 2010 - Dec 2012
    Toronto, Canada Area
    • Managed research projects end-to-end; designed, developed and executed solutions applying best practices, including briefs/ proposals, work flow, survey design, resource needs, analysis, report generation and presentation• Delivered reports and presentations in client-friendly language including research results, insights and recommendations on improving consumer program performance • Identified and implemented innovative approaches to work processes to enhance efficiency of solutions• Leveraged consumer research and market knowledge to provide ad-hoc counsel for internal and external clients
  • Datanalisis
    Associate Marketing Research Consultant
    Datanalisis Aug 2004 - Aug 2009
    Venezuela
    • Identified clients´ needs and researched market information• Designed and conducted surveys, trained polling teams, analyzed results and made recommendations in order to help clients identify the best business decisions• Reported to Partner Director and Manager Consultant; directly supervised junior consultants• Directed field coordinators, field supervisors and pollsters (30 to 50 people) • Conducted research in market analysis areas such as: market segmentation, image and positioning, brand recognition/equity, quality-of-service perceptions and brand loyalty• Researched uses and attitudes identifying marketing concepts, proposed name, and carried out product/packaging testing, advertisement pre-tests• Identified needs and prepared psychograph profiles• Determined prescription habits for patients, organized medical specialties panels, created health and wellness profiles and projected patient loyalty• Conducted qualitative and quantitative researchSectors and Industries: Pharmaceuticals; Finance; Trade/ ticketing; Telecommunications; Media; and Food and Beverage
  • Organización De Publicidad Y Diseño Industrial
    Public Relations Officer
    Organización De Publicidad Y Diseño Industrial Sep 2003 - Nov 2003
    Monterrey Area, Mexico
    • Initiated and maintained media contacts• Prepared brochures, reports, newsletters and other materials• Created/updated databases and established contact with clients
  • Ort De Venezuela
    Labor Training Course Coordinator
    Ort De Venezuela Jan 2002 - Apr 2002
    Venezuela
    • Oversaw office expenses and managed supplier payments• Planned class schedules• Supervised administrative and maintenance personnel
  • Alentuy, C. A.
    Industrial Trainee (Internship)
    Alentuy, C. A. May 2000 - Sep 2000
    Venezuela
    • Carried out research for improvement of a company water treatment plant by using ion exchange resins• Conducted economic and technical feasibility studies to maximize the useful life of the resins using proper levels of water volumes and regeneration• Had direct supervision of the water treatment plant operators
  • Universidad Simón Bolívar
    University Teaching Assistant
    Universidad Simón Bolívar Jan 1996 - Dec 1999
    Venezuela
    • Organized reference materials, visual aids, etc., as required by university professors• Led seminars, discussions groups and practice sessions supplementing lectures• Assisted in the preparation and administration of examinations• Graded examinations, term papers and reports in subjects including Mathematics, Thermodynamics and Numerical Ability

Liana Leider Skills

Market Research Marketing Research Market Analysis Segmentation Quantitative Research Marketing Strategy Customer Insight Data Analysis Qualitative Research Business Strategy Analytics Marketing Consumer Behaviour Analysis Consumer Insight Survey Design Management Project Management Brand Equity Business Development Leadership Teamwork Competitive Intelligence Competitive Analysis Focus Groups Advertising Research Questionnaire Design Analytical Skills

Liana Leider Education Details

Frequently Asked Questions about Liana Leider

What company does Liana Leider work for?

Liana Leider works for Ipsos North America

What is Liana Leider's role at the current company?

Liana Leider's current role is Market Research Director.

What is Liana Leider's email address?

Liana Leider's email address is ls****@****ail.com

What schools did Liana Leider attend?

Liana Leider attended Instituto Tecnológico Y De Estudios Superiores De Monterrey, Universidad Simón Bolívar.

What are some of Liana Leider's interests?

Liana Leider has interest in Social Services.

What skills is Liana Leider known for?

Liana Leider has skills like Market Research, Marketing Research, Market Analysis, Segmentation, Quantitative Research, Marketing Strategy, Customer Insight, Data Analysis, Qualitative Research, Business Strategy, Analytics, Marketing.

Who are Liana Leider's colleagues?

Liana Leider's colleagues are Lizbeth Allene Gutie Diaz, Zach Day, Anand Roy Chowdhury, Lisa Zielinski, Anthony Guzman, Shaily Bavishi, Delphine Sangotokun Lemacon, Ph.d, Mph.

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