Liana Leider Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

• Manage and coordinate all aspects of the research process from proposal writing and research design, analysis and interpretation of results through to preparation of reports and delivery of presentations• Effectively and proactively collaborate with all key internal operation groups (data collection, data processing and analytics) to ensure that reliable results are delivered to client in timely, cost-efficient manner• Maintains project budget and works with team to ensure all aspects of the study continue to operate smoothly• Manage product cost estimates and client invoicing• Lead communication and meetings with clients to determine optimal project design and flow. Respond to difficult or unusual client issues and influence appropriate internal resources. Adapt product solution to meet client needs and design appropriate solutions• Create in-depth analytic conclusions and recommendation from data results that considers client needs and business issues and demonstrate industry knowledge• Assist in or formally presented results and recommendation to clients

Toronto, Canada Area

• Conducted market research to analyze competitors, determine brand perceptions, evaluate market penetration, understand customer needs and identify opportunities• Uncovered new target customers and lead generation to drive new business• Provided ROI analysis of all marketing campaigns and selected sales activities• Analyzed marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability• Integrated market research data with CRM system (Salesforce) to create new leads

Toronto, Canada Area

Building the data bank of the Venezuelan Canadian Organization with the VCO Census 2012 project (1st National Census of Venezuelans in Canada). Designing follow-up programs to maintain and updated the data bank. Construcción de la Masa Crítica del Banco de Datos de la OVC a través del Proyecto: VCO CENSUS 2012 (1er Censo Nacional de Venezolanos en Canadá) y del diseño de los programas de actualización continua de la data del Banco

Toronto, Canada Area

• Conducted a broad range of primary and desk research activities supporting the team in reinventions, ad hoc projects and business development efforts• Brought expertise in methodological, analytical, statistical and interviewing techniques to the team• Contributed to fact-based conclusions; to draw relevant insights from quantitative and qualitative data• Supported team members throughout engagements in a collaborative thoughtful manner

Toronto, Canada Area

• Managed research projects end-to-end; designed, developed and executed solutions applying best practices, including briefs/ proposals, work flow, survey design, resource needs, analysis, report generation and presentation• Delivered reports and presentations in client-friendly language including research results, insights and recommendations on improving consumer program performance • Identified and implemented innovative approaches to work processes to enhance efficiency of solutions• Leveraged consumer research and market knowledge to provide ad-hoc counsel for internal and external clients

Venezuela

• Identified clients´ needs and researched market information• Designed and conducted surveys, trained polling teams, analyzed results and made recommendations in order to help clients identify the best business decisions• Reported to Partner Director and Manager Consultant; directly supervised junior consultants• Directed field coordinators, field supervisors and pollsters (30 to 50 people) • Conducted research in market analysis areas such as: market segmentation, image and positioning, brand recognition/equity, quality-of-service perceptions and brand loyalty• Researched uses and attitudes identifying marketing concepts, proposed name, and carried out product/packaging testing, advertisement pre-tests• Identified needs and prepared psychograph profiles• Determined prescription habits for patients, organized medical specialties panels, created health and wellness profiles and projected patient loyalty• Conducted qualitative and quantitative researchSectors and Industries: Pharmaceuticals; Finance; Trade/ ticketing; Telecommunications; Media; and Food and Beverage

Monterrey Area, Mexico

• Initiated and maintained media contacts• Prepared brochures, reports, newsletters and other materials• Created/updated databases and established contact with clients

Venezuela

• Oversaw office expenses and managed supplier payments• Planned class schedules• Supervised administrative and maintenance personnel

Venezuela

• Carried out research for improvement of a company water treatment plant by using ion exchange resins• Conducted economic and technical feasibility studies to maximize the useful life of the resins using proper levels of water volumes and regeneration• Had direct supervision of the water treatment plant operators

Venezuela

• Organized reference materials, visual aids, etc., as required by university professors• Led seminars, discussions groups and practice sessions supplementing lectures• Assisted in the preparation and administration of examinations• Graded examinations, term papers and reports in subjects including Mathematics, Thermodynamics and Numerical Ability

Master Degree, Business Administration

Grade Point Average: 98.23/100. Place: 3/94.

Bachelor Degree, Chemical Engineer

Grade Point Average: 4.0485/5. Place: 7/20.