Liana Syracuse Email & Phone Number

Secaucus, Nj, Us

Responsible for developing a strong business relationship with North America Merchandise peers in the Wholesale and Retail divisions, sharing insights on our respective channel performances, collaborative problem-solving and providing recommendations of strategic initiatives for the company overall.

Managed product selection and placement during seasonal markets for all categories carried on Liz Claiborne.com. Created compelling customer driven merchandise assortments that supported key division goals.Analyzed sales,profitability and inventory making recommendations for improved performance. Oversaw all markdowns and promotions to ensure accurate execution until completion. Developed site-merchandising strategies for homepages,landing pages and navigation.Identified and executed strategies for site editorial content,product information and navigation based on assortments and trends. Partnered with Creative and Content teams to ensure that all product images,copy and navigation were accurate and set up in a timely manner for each monthly launch or refresh of the site. Ensured priority of items based on in-stock position prior to page publication.Constant evaluation of performance and product availability. Suggested site enhancements and marketing ideas through identification of opportunities and competitive analysis.

Coordinated and executed the placement of apparel and accessory merchandise for the Sigrid Olsen specialty stores and ecommerce which supported the brand's mission statement.Partnered with Planning Manager to strategize key assortments and ensure that divisional financial goals were met.Analyzed historical data to identify category,style,store opportunities and effectively communicated to management accordingly.Acted as liason between the merchandising team and production,planning,visual merchandising and marketing departments.

Executed and delivered balanced core assortments from the seasonal lines and through exclusive vertical product.Managed all aspects of the business in order to meet financial goals.Collaborated with Visual Manager to communicate presentation guidelines in order for stores to execute the monthly changes to the setting of goods on the selling floor. Initiated growth of new and older businesses through analysis of current product and emerging trends.