Cross-channel acquisition/retention strategy and operations for 10m+ users. • Day-to-day operation of over 100 automated emails and 50 SMS and push notifications across acquisition, onboarding, and retention funnels.• Developed a quarterly A/B testing roadmap and executed five tests per month to optimize lifecycle campaigns. Compiled insights and shared learnings in a dedicated forum for the team to utilize in future initiatives.• Designed a comprehensive email playbook to improve production efficiency and operational alignment among over 50 team members across Marketing, Product, Engineering, and Customer Success, ensuring consistent design and messaging to boost campaign execution and overall productivity.• Partnered with cross-functional stakeholders to strategize and operationalize GTM product and feature communication plans.• Managed CRM platform, data flow processes, and industry tools/software for seamless integration to enhance operational efficiencies.

Managed a team of four individual contributors to support the Brand, Consumer Marketing, and Social Impact business lines.Program management• Surpassed $13m in quarterly bookings across 900 million email sends. • Leveraged engagement KPIs (weekly active users, sessions) to set and achieve weekly goals.• Provided strategic recommendations (predictive models, localization, capacity planning) to boost performance and streamline processes.Audience management• Collaborated with cross-functional partners to expand the total addressable market via product and marketing journey audits. • Formulated segmentation strategies to prioritize high-performing campaigns, minimize audience overlap, and promote email health.Team management• Mentored and coached team members (and agency contractors) on campaign best practices, technical skills, account and stakeholder management, executive presence, and career development.

LinkedIn Premium · Consumer Growth• Produced and QAed 400m quarterly ad-hoc/automated emails.• Generated $12m in quarterly bookings for LinkedIn Premium via 25+ global email campaigns.• Conducted ongoing A/B tests and implemented optimization strategies to boost performance. • Presented performance insights and key learnings in weekly reports and monthly leadership meetings.• Created an email design system to standardize email marketing communications, enabling 200+ global team members on usage guidance. • Introduced a monthly forum to exchange email tips, best practices, and ideas.• Developed a microsite to educate partners on campaign production processes.

Lynda.com, acquired by LinkedIn• Specialized in email HTML/CSS and QA to ensure compatibility across multiple browsers and clients.• Collaborated cross-functionally with product marketers to drive email engagement through weekly/monthly dynamic and personalized campaigns.

• Specialized in modular email design, creating adaptable templates that improve user engagement across various devices.• Defined user segmentation strategies for 2 million subscribers to personalize content, maximizing relevance and campaign effectiveness. • Managed email calendars to ensure timely and consistent communications, optimizing marketing efforts for sustained engagement.

• Crafted event marketing emails that drove engagement and attendance. • Hosted virtual webinars and events, ensuring seamless execution and participant interaction.• Leveraged social media, paid advertising, and affiliate marketing to amplify reach and enhance campaign effectiveness.

• Automated lifecycle emails to engage customers and increase sales on the online marketplace.• Managed a customer support ticketing system for 100K+ users, ensuring efficient resolution and effective service delivery.• Implemented a fraud detection and monitoring tool to safeguard operations and maintain trust on the platform.