Andy Li Email & Phone Number

New York, NY, US

New York City, NY, US

• Cross-channel acquisition/retention strategy and operations for 10m+ users.
• Day-to-day operation of over 100 automated emails and 50 SMS and push notifications across acquisition, onboarding, and retention funnels.
• Developed a quarterly A/B testing roadmap and executed five tests per month to optimize lifecycle campaigns. Compiled insights and shared learnings in a dedicated forum for the team to utilize in future initiatives.
• Designed a comprehensive email playbook to improve production efficiency and operational alignment among over 50 team members across Marketing, Product, Engineering, and Customer Success, ensuring consistent design and.
• Partnered with cross-functional stakeholders to strategize and operationalize GTM product and feature communication plans.
• Managed CRM platform, data flow processes, and industry tools/software for seamless integration to enhance operational efficiencies.

Sunnyvale, CA, US

• Managed a team of four individual contributors to support the Brand, Consumer Marketing, and Social Impact business lines.Program management
• Surpassed $13m in quarterly bookings across 900 million email sends.
• Leveraged engagement KPIs (weekly active users, sessions) to set and achieve weekly goals.
• Provided strategic recommendations (predictive models, localization, capacity planning) to boost performance and streamline processes.Audience management
• Collaborated with cross-functional partners to expand the total addressable market via product and marketing journey audits.
• Formulated segmentation strategies to prioritize high-performing campaigns, minimize audience overlap, and promote email health.Team management

Sunnyvale, CA, US

• LinkedIn Premium · Consumer Growth
• Produced and QAed 400m quarterly ad-hoc/automated emails.
• Generated $12m in quarterly bookings for LinkedIn Premium via 25+ global email campaigns.
• Conducted ongoing A/B tests and implemented optimization strategies to boost performance.
• Presented performance insights and key learnings in weekly reports and monthly leadership meetings.
• Created an email design system to standardize email marketing communications, enabling 200+ global team members on usage guidance.

Sunnyvale, CA, US

• Lynda.com, acquired by LinkedIn
• Specialized in email HTML/CSS and QA to ensure compatibility across multiple browsers and clients.
• Collaborated cross-functionally with product marketers to drive email engagement through weekly/monthly dynamic and personalized campaigns.

Seattle, WA, US

• Specialized in modular email design, creating adaptable templates that improve user engagement across various devices.
• Defined user segmentation strategies for 2 million subscribers to personalize content, maximizing relevance and campaign effectiveness.
• Managed email calendars to ensure timely and consistent communications, optimizing marketing efforts for sustained engagement.

• Crafted event marketing emails that drove engagement and attendance.
• Hosted virtual webinars and events, ensuring seamless execution and participant interaction.
• Leveraged social media, paid advertising, and affiliate marketing to amplify reach and enhance campaign effectiveness.

• Automated lifecycle emails to engage customers and increase sales on the online marketplace.
• Managed a customer support ticketing system for 100K+ users, ensuring efficient resolution and effective service delivery.
• Implemented a fraud detection and monitoring tool to safeguard operations and maintain trust on the platform.