Liane Caruso, Cfe

Liane Caruso, Cfe Email and Phone Number

Fractional CMO | Franchise Marketing Consultant | Franchise Development Marketing Consulting | Ask Me About Masterminds | Franchise Assembly | LFG Podcast Host @ helloCMO
Liane Caruso, Cfe's Location
Tampa, Florida, United States, United States
Liane Caruso, Cfe's Contact Details
About Liane Caruso, Cfe

As a seasoned marketing professional, I have worked in various industries and specialize in different tactics as marketing and advertising have evolved over the last 20 years. I have extensive experience working primarily in franchise marketing over the last 15 years. I launched my career in franchising with my own agency, focusing on local marketing programs for franchise brands. After my agency was acquired, I worked with franchise brands to build franchise development programs through integrated digital marketing programs and public relations tactics with well-known, reputable franchise suppliers. In 2020, I built a franchise marketing consultancy offering brands fractional CMO or outsourced CMO engagements for franchise brands and suppliers. It’s an alternative solution that provides brands with access to C-suite-level knowledge, expertise, and franchise marketing experience, but at a fraction of the cost. I work with an organization’s existing marketing department to develop strategic plans and execute campaigns that deliver consumer and franchise development results.If you’re ready to revisit, reevaluate, and refresh your go-to-market strategies, let's chat about the benefits that a fractional CMO can provide.I co-founded Franchise Assembly with my business partner, Michael Hyam. Franchise Assembly was created to deliver modern training and events for franchise people & brands with successful programs like Let's Grow! and Hello Mastermind, a peer advisory group for franchise executives. Listen to our new podcast, The LFG! Podcast on Spotify or check it out on YouTube! Links on the FranchiseAssembly.com website. I am actively involved in:Women's Franchise Committee - International Franchise AssociationSupplier Forum Advisory Board Member - International Franchise AssociationYUM! Center for Global Franchising Board MemberInternational Franchise Association, CFE Certified Women Franchise Network Tampa Bay

Liane Caruso, Cfe's Current Company Details
helloCMO

Hellocmo

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Fractional CMO | Franchise Marketing Consultant | Franchise Development Marketing Consulting | Ask Me About Masterminds | Franchise Assembly | LFG Podcast Host
Liane Caruso, Cfe Work Experience Details
  • Hellocmo
    Founder
    Hellocmo Apr 2020 - Present
    Tampa, Fl, Us
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  • Franchise Assembly
    Co-Founder
    Franchise Assembly Mar 2023 - Present
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  • Entrepreneur Media
    Senior Vice President
    Entrepreneur Media Sep 2021 - Mar 2023
    Irvine, Ca, Us
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  • 1851 Franchise
    Vice President
    1851 Franchise Mar 2019 - Aug 2020
    Chicago, Il, Us
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  • Qiigo
    Director Of Professional Services
    Qiigo Aug 2017 - Mar 2019
    Roswell, Ga, Us
    The Professional Services Department is the agency arm of Qiigo. Traditionally known for offering digital and local marketing solutions to multi-unit and franchise brands, Qiigo has expanded its services to offer full-service branding, marketing and digital solutions to corporate businesses and franchisors. As the leader of this creative and strategic division of the company, I provide oversight and expertise to the team. Now providing Brand Development, Strategy and Creative Services in addition to our core competencies in Digital Marketing, Qiigo can align itself and fully support the goals and objectives of our brands' needs. Prior to joining Qiigo approximately a year ago, I owned and managed a successful digital marketing agency for 7 years. Originally hired to lead our Social Media team, I successfully helped launch Qiigo's Social Media offering and have recently been given the opportunity to assist in the continued growth of the Professional Services Department.The combined strength and expansion of Professional Services will now allow us to offer a more comprehensive approach to new and existing clients. We have successfully engaged in powerful franchise development campaigns for well-known franchise brands, in addition to emerging brands, bringing leads and prospects to the sales team while laying a strong digital footprint through a robust combination of Social Media, PPC, SEO, Programmatic, Branding, and Website Design & Development.
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  • Qiigo
    Social Media Director
    Qiigo Oct 2016 - Aug 2017
    Roswell, Ga, Us
    I was originally hired to launch the Social Media offering and build a team for Social Media Services. Our department specializes in content creation, branding and messaging, and ads management for muli-location businesses and franchise brands. Ad campaigns on Facebook, Instagram, LinkedIn and Twitter are our core services specializing in local store marketing. The critical piece is analyzing and optimizing campaigns in order to effectively and successfully provide the best results for our clients.
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  • The Crush Agency
    President, Chief Marketing Officer
    The Crush Agency Jun 2014 - Oct 2016
    Lutz, Fl, Us
    Responsible for managing the agency's creative and marketing teams while identifying proficiencies and efficiencies in budgeting, planning and strategy. Oversight of creative process; ensuring quality control and assurance measures are in place; marketing planning and strategy for clients and agency. The CRUSH Agency is a full-service marketing agency with two locations, in Tampa, FL and King of Prussia, PA. CRUSH excels in branding and marketing for franchise brands and companies with multiple locations.
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  • Limelight Marketing Consultants
    Owner / Social Media Strategist
    Limelight Marketing Consultants Jan 2010 - Jan 2015
    We are a full-service marketing company with a core focus on social media and online marketing strategies. Through social media management, consulting and coaching, individual or company training, and presentations or workshops, we help you and your team better understand the ever-changing landscape of social media marketing!If you're interested in our full-service, or "big picture" marketing (as we like to call it) we will help you create a customized marketing strategy based on your goals and objectives. As your marketing partner, we learn about you from the inside out. We love the power of online, digital and social media and we will ensure that your marketing strategy is cohesive and collaborative. We like to have fun, too...so don't expect a stuffy approach to how we do business. Based out of Tampa, FL, Limelight serves clients nationwide. Through branding, marketing planning & strategy, creative design, website development, public relations, social media, content marketing, local business directory listings, search engine optimization and pay-per-click, we shine light on your brand. Are you ready?
  • Helping Professionals Network
    Co-Founder, Chief Operating Officer
    Helping Professionals Network Nov 2012 - Nov 2014
    Your life’s work is dedicated to improving the health and well-being of others. Finding the time, energy and effort to cultivate your own is the challenge! Helping Professionals Network (HPN) is Tampa Bay’s premiere networking group for those in the healing arts. Our events serve to help you build connections, develop referral sources, and foster lasting relationships. Dr. Dae Sheridan, along with her co-founder and business partner Liane Caruso, assembled a Board of Advisors consisting of several highly-respected Tampa Bay specialists. “When you are in private practice, it can be taxing and isolative. You are in the office with your door closed treating people who are in pain— physical, emotional or both.” HPN Founder Sheridan said. “It’s humanly impossible not to be affected by these things. We wanted to create something specifically for those who have dedicated their lives to that work. ”HPN will host monthly events including happy hour socials, speed networking events, exciting presenters, and opportunities for members to showcase and highlight their businesses.
  • Marketing In Color
    Social Media Director And Accounts Supervisor
    Marketing In Color Mar 2012 - Apr 2013
    Tampa, Florida, Us
    Social Media Management; Online Marketing Campaigns; Account Management; Creative and Strategic Marketing Consulting and Implementation, Content Development
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  • Pinellas County Housing Authority
    Communications Officer
    Pinellas County Housing Authority 2008 - 2011
    Spokesperson for the Housing Authority, responsible for effective public relations, fostering stakeholder and community relationships and maintaining positive identity and consistent branding within the surrounding community.Build and maintain strong media relationships. Write press releases to disseminate nationally. Develop crisis communications plan, public records planning and policy, media plan.Design, write and publish bi-monthly newsletter. Design, write and maintain agency brochure and all collateral related to the PCHA.Accountable for public records policy and implementation.Responsible for timely web updates and content.
  • Quest Corporation Of America, Inc.
    Public Information Officer/Business Development
    Quest Corporation Of America, Inc. Feb 2008 - Oct 2009
    As Business Development Manager: Responsible for local, statewide and national business development for public and private entity clients. Clients include but not limited to; National Academy of Sciences – Airport Cooperative Research Program, Florida Department of Transportation – Districts 1, 6 and 7, city of Tampa, Alachua County, Hillsborough County, Pasco County, Hillsborough Area Regional Transportation (HART), engineering consulting firms including; Jacobs Engineering, CH2M Hill, Wilson Miller, HNTB and HDR Engineering.Proposal research, writing and submittal for local, statewide and national RFPs and RFQs.Set meetings with and establish strong client relationships with relevant business partners or for possible collaborative teaming opportunities.As Public Information Officer: Serve as liaison between client, the media and the public for large scale projects oftentimes, involving controversial or non-popular projects within a community.Spokesperson for several public clients, serving as the “face” of the agency (client) to the media and surrounding community. Worked with various forms of media outlets by establishing strong media relationships, sending press releases, complying with media requests and identifying with the needs of the community.Public agency clients include: National Academy of Sciences; Pinellas County Housing Authority; St. Petersburg Housing Authority; Clearwater Housing Authority; city of Tampa; Alachua County CHOICES Healthcare Program; HARTVarious public involvement activities include: media, client and public relations; stakeholder relations; database management; call center management; working group/community action meetings; flyer/newsletter/brochure design and content; web updates and content management; public meeting coordination; development and implementation of a community awareness plan; door-to-door grassroots community outreach.
  • The Market Share Company
    Account Executive
    The Market Share Company Jan 2003 - Nov 2007
    Develop public relations and marketing strategies with clients to promote desired identity within the community. Clients include but not limited to; Florida Department of Transportation, Tourist Development Council, National Marine Sanctuary Foundation, Super Boat International, and Conch Republic Independence DaysCoordinate, organize and promote major events/festivals for the city of Key West drawing upwards of 70,000 event-goers. Festivals include Fantasy Fest® and ChickenFest Key West™. Organize from ground up including permitting, staffing, entertainment and cateringHire staffing and vendors of up to 100 persons. Responsible for setting pay scales, job duties and overseeing performanceDesign and develop media and communication materials including press kits, sales kits, strategy plans, newsletters, flyers and newspaper inserts Various accomplishments include completing and submitting event funding applications for the Monroe County Tourist Development Council resulting in hundreds of thousands of dollars in awarded money; monthly contributor to The Key West Journal; contributor to the Official Fantasy Fest Guide

Liane Caruso, Cfe Skills

Social Media Marketing Social Networking Marketing Online Marketing Marketing Communications Social Media Marketing Strategy Press Releases Public Relations Media Relations Strategy Seo Online Advertising Crm New Business Development Advertising Management Small Business Wordpress Strategic Communications Newsletters Franchising Smo Business Development Search Engine Optimization

Liane Caruso, Cfe Education Details

  • International Franchise Association
    International Franchise Association
    Franchising And Franchise Operations
  • Florida State University
    Florida State University
    Communications
  • Orange Park High School
    Orange Park High School

Frequently Asked Questions about Liane Caruso, Cfe

What company does Liane Caruso, Cfe work for?

Liane Caruso, Cfe works for Hellocmo

What is Liane Caruso, Cfe's role at the current company?

Liane Caruso, Cfe's current role is Fractional CMO | Franchise Marketing Consultant | Franchise Development Marketing Consulting | Ask Me About Masterminds | Franchise Assembly | LFG Podcast Host.

What is Liane Caruso, Cfe's email address?

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What is Liane Caruso, Cfe's direct phone number?

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What schools did Liane Caruso, Cfe attend?

Liane Caruso, Cfe attended International Franchise Association, Florida State University, Orange Park High School.

What are some of Liane Caruso, Cfe's interests?

Liane Caruso, Cfe has interest in Social Media Marketing, New Business Development, Strategic Planning, Small Business Management.

What skills is Liane Caruso, Cfe known for?

Liane Caruso, Cfe has skills like Social Media Marketing, Social Networking, Marketing, Online Marketing, Marketing Communications, Social Media, Marketing Strategy, Press Releases, Public Relations, Media Relations, Strategy, Seo.

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