Liane D. Email & Phone Number

Zetland, NSW, AU

Sydney, New South Wales, Australia

• Collaborated with Sydney’s leading advertising agencies including TBWA and McCann on 15 high-profilecampaigns for major clients such as Uber Eats and L'Oréal and achieved 4 successful pitch wins thatexpanded market.
• Employed by CHEP, to help reposition L'Oreal's brand strategy and advertising platform to shift thecultural message of external 'I'm worth it' to an internal manifestation of self-worth.
• Implemented targeted initiatives within TAL’s AFLW sponsorship… Show more
• Implemented targeted initiatives within TAL’s AFLW sponsorship, focusing on female retention insports; strategies led to a 25% positive sentiment for female participation in TAL-sponsored events,enhancing brand.
• Pitch consultant for brand strategy and creativity to shift female dominated beauty codes towardsdiverse and inclusive creative execution.
• Collaborated with the TBWA team and influenced strong relationships within fast-paced clientworkshops to initiate a new advertising/ PR strategy for My Car. Show less

London, United Kingdom

• Created a series of campaigns that led to the production of 10 + television and content commercials;roles included creative development, script writing, casting, director treatments, appointment ofdirector, photography.
• Lead creative on Betfair pitch, managing the client with a team of 3 creatives, 2 strategists, 2 accountmembers and directly into the MD and CCO, the pitch, which resulted in a £30 million new business win.
• Spearheaded the… Show more
• Spearheaded the creative direction and execution of Betfair's brand campaign for the 2018 World Cup,achieving launch within a tight six-week timeline and elevating brand visibility significantly acrossmultiple channels.
• Initiated consolidation of Betfair's brand and sponsorship marketing arms under one umbrella; Betfairbecame Leo Burneets 2nd largest account after McDonald's.
• Created and executed 5 national and international award-winning creative campaigns for McDonald'sacross television, print and social content, successfully amplifying brand presence and engagement.

London, United Kingdom

• Worked with London’s top 10 advertising agencies including VCCP, Leo Burnett, Havas and M&C acrossnational and international campaigns for brands such as McVities, McDonald’s, NHS and BritishAirways.
• Developed strategy and conceptual executions to democratise jewellery giving for Atomic's creativepitch for U.K. high-street jewellers H. Samuel.
• Part of a twenty-strong team to help envision a new strategy and brand guidelines for Hava'sinternational $30 million pitch… Show more
• Part of a twenty-strong team to help envision a new strategy and brand guidelines for Hava'sinternational $30 million pitch for McVities.
• Increased engagement by 20% with innovative Show less

London, England, United Kingdom

• Initiated innovative insights and campaign execution to engage 40-plus males with health care. Thework consolidated M&C Saatchi's hold on the Public Health England brand.
• Coordinated insights-driven initiatives with law enforcement to launch a prevention campaign againstengineered telephone attacks; campaign materials brand recall by 20%,, raising community vigilanceagainst fraud.
• Developed trans-international advertising campaigns and brand alignment for Pernod… Show more
• Developed trans-international advertising campaigns and brand alignment for Pernod Ricard'sWhiskey 'Passport'; working across 3 continents with over 30 stakeholders in photography, Televisionproduction, and marketing.
• Lead creative for NatWest and Royal Bank of Scotland social campaigns; this account executed acrosscalendar insights and cultural reactive content initiatives and increased engagement by 10% year onyear.
• Creative on 3 out of 3 pitch wins. Show less

Manchester, England, United Kingdom

• Junior Creative working across, print, design, television, photography and script writing for clients such as; Crown Paints, Halewood International, Silent Night, British Airways, Rustlers.

Frelance placement creative: Dare digital, Iris and BJL

Master Gender And Cultural Studies

Creative Advertising (Ma), Art Direction

Bachelor Of Fine Arts (Bfa), Drawing

Foundation Degree, Fine/Studio Arts, General