Working Background: 11+ years’ work with 5+ years in-depth experience in innovative payments as senior marketing manager and business developer, worked closely with banking, regulator, government and other stakeholders creating innovative solution for customers, offering more secure and efficient method to pay. Professional Ability: Hands-on experience in building up branch and teams from 0 to 1, ever led many successful projects of payments solutions, proficient in marketing strategy, industry analysis, new products deployment, project management, customer relationship, be able to coordinate different stakeholders or partners such as banks, bill issuers, government, payment gateways and processors.
Expresspay Co., Ltd.
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Senior Manager Marketing, Head OfficeExpresspay Co., Ltd. Apr 2017 - PresentShanghai City, ChinaManaged the mobile payment and innovative team of headquarter, trained and built up the team members. Led the business development and marketing campaign for mobile payment projects, coached branches to develop and promote mobile innovative payment to achieve the sales target. Assisted department head with annual planning, financial budget, team quota and performance review. Enhances ongoing business development relationships (e.g. merchants, technology providers, government, regulators, industry bodies etc.)Conducted the cooperation with stakeholders Bank of China and China UnionPay for resource sharing and product complement.
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Senior Manager Marketing, Si Chuan BranchExpresspay Co., Ltd. Nov 2015 - Mar 2017Chengdu, Sichuan, ChinaEstablished Sichuan branch from 0 to 1; oversaw the whole registration process under local regulator and built up the teams. Set up the communication with local government office, industry association and stakeholders. Supported branch GM for annual business strategy and finance planning. Responsible for the sales channel development and customer maintenance, customized local special product and created promotion plan accordingly. Maintained public relationship and promoted company image through the media resources of stakeholders, business partners and We Media.
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Manager /Senior Manager Marketing, Head OfficeExpresspay Co., Ltd. Jul 2013 - Oct 2015Shanghai City, ChinaDeveloped sales and products promotion pipeline for both digital and traditional payment products, through coordination with business partners. Oversaw the whole life cycle for innovative payment products, including product designed and marketing promotion.Gathered and analyzed requirements for mobile payment and Internet finance products.Conducted branches for project cooperation and customer development.
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International MbaRen Min University Of China Jul 2013 - 2013
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EngineerBeijing Se Putian Mobile Communications Co. Ltd. Jul 2005 - Aug 2011Beijing City, ChinaResponsible for the lean production and quality management of mobile products in overseas R&D (USA and Sweden), and assisted Japanese R&D in formulating test plans and product performance verification processes for Felica mobile payment standards.Supervised the total quality management of mobile terminal products in China production center, optimized the products and quality through the cooperation with oversea R&D department, product suppliers and related internal departments.
Liang W. Education Details
Frequently Asked Questions about Liang W.
What company does Liang W. work for?
Liang W. works for Expresspay Co., Ltd.
What is Liang W.'s role at the current company?
Liang W.'s current role is Senior Manager at Expresspay Co. Ltd.
What schools did Liang W. attend?
Liang W. attended Renmin University Of China, Whu - Otto Beisheim Graduate School Of Management.
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