Larry Liang Email & Phone Number

Kirkland, WA, US

Greater Seattle Area, Washington, US

Ridgefield Park, NJ, US

• Recruited to lead digital transformation and acceleration for Consumer Electronics (CE) Sales and Marketing organization across national and regional retail sales teams as well as LOB’s such as Television, Audio.
• Developed new methodologies and tools to measure, analyze, and manage the digital retail business. - Introduced new digital point of sale measurement to leverage data from retail partners to evaluate performance and.
• Reinvented learning and development strategy by creating new Digital Sales Academy curriculum to drive digital acumen, creating instructor led, lunch-and-learn, and on-demand training to suit a diverse sales team..
• Built strong cross-functional relationships to break down barriers and developed shared go-to market strategies to increase operational efficiency and decrease time to market.

Chicago, IL, US

• Strategy consulting/advisory services for multiple Fortune 50 and Fortune 100 clients (during the onset of a global health crisis) to drive holistic digital strategy and transformation focused on digital marketing.
• Drove creation and adoption of new business processes resulting in improved efficiency, martech plans for overcoming tech debt, and organizational structures to ensure proper resourcing and close organizational skills.
• Partnered with large clients to stand up roadmaps, prioritize backlogs, choose a tech stack, improve automation and efficiency, and plan for technical debt.

Seattle, WA, US

• Led vision and creation of a new marketing operations organization that brought together functions across marketing, loyalty, lifecycle marketing, and technology.
• Led strategy, planning, creation, production, CRM execution, and deployment of all marketing content across Starbucks owned digital marketing channels (email, app,.com, digital signage) and fulfillment of all in-store.
• Drove strong cross-group collaboration to develop holistic channel marketing strategies and plans including new cross-channel personalization and testing capabilities in support of new products/programs..
• Key stakeholder and owner of enterprise-wide initiatives including loyalty program reinvention, data governance, GDPR, digital transformation, personalization, technology replatforming, and marketing process development.

Seattle, WA, US

Led a high performing team that is responsible for the prioritization, planning, creation, build, and deployment of all marketing content across Starbucks owned digital marketing channels including email, app, web, and digital drive thru. This included working closely with seasonal marketing teams, category teams (food, espresso, etc.), and public.

Seattle, WA, US

Manage the email program at Starbucks in support of the Starbucks loyalty programs, marketing programs, mission and values activities, ecommerce, and general rhythm of the business activities (surveys, etc.). This included overhauling processes to drive operational efficiency across teams; briefing in creative teams and helping to drive the creation of.

Redmond, Washington, US

Create and produce online and digital in-store assets in support of Windows Phone and PC Accessories including campaign landing pages, videos, online demos, display ad banners, hero banners, search keywords, in-store interactive demo, etc. to be used by retailers worldwide.Collaborate across multiple groups to develop retail ready messaging, identify key.

Redmond, Washington, US

• Global operation management of the Microsoft.com first party display ad network, including the US and 29+ markets, resulting in the delivery of ~7 billion impressions annually and ~1,250 campaigns quarterly.
• Worked with campaign owners and account executives to identify opportunities to deliver their campaigns to the right people at the right time resulting in more effective and efficient use of the network inventory to.
• Managed a budget of ~$450,000 to 100% of forecasted spend.
• Reinvented the business to develop defined business processes to more efficiently manage the repeatable and predictable portion of our business while allowing us to have more capacity to take on additional.
• Drove business requirements and prioritization for internal tool creation and QFEs to consolidate disparate business processes into a single tool. This included rationalizing complex business processes and rules into.

Redmond, Washington, US

• Managed a team of vendors that provided the site management, production, and editorial support for 28 Microsoft.com properties. Responsible for managing the budgets for these properties, conducting weekly team meetings.
• Created and defined a new system and methodology for collecting and reporting customer satisfaction with content across Microsoft.com. Worked across multiple teams within Microsoft to acquire resources and technology.
• Played a key role in redefining the Production function within Microsoft.com. Developed best practices and processes for managing projects and on-boarding vendors. Led the effort to create and deploy the MSCOM.
• Project-managed the launch of numerous key product sites including the Office 2003 Beta and RTM sites. Managed communications with stakeholders on the progress of the project. Coordinated daily project meetings to.
• Responsible for and involved with the production and management of a portfolio of 100+ sites on Microsoft.com. Sites included, but were not limited to, Microsoft Home Page, Windows, Investor Relations, Legal, Office.

Redmond, Washington, US

• Managed the Visual Studio.NET partner content creation for the Visual Studio.NET Partner Portal and Start Page. Worked closely and communicated regularly with the external partners to keep apprised of their upcoming.
• Produced and oversaw the publishing process for the Visual Studio.NET Partner Portal and Start Page, including development of the editorial calendar, schedules for deliverables, and content submission process..
• Gathered content and built the online catalog entries for Visual Studio.NET and the.NET Developer

• Designed, developed, and produced Web sites and applications used on HelpShare.com and all partner sites utilizing HTML, ASP, VBScript, JavaScript, and Transact-SQL. Applications included an online reporting tool and.
• Managed the design, development, and production for Co-Branded and Private Branded Partner sites.
• Improved new partner integration time by 50% by creating a modular and templated system.