Liangming(Liam) Peng Email & Phone Number

Seattle, Washington, US

Redwood City, CA, US

• Provided end-to-end data support for the soft launch of ​Plants vs Zombies 3​, which had over 2 million installs.
• Led the revolution of Tableau Dashboard practice across studios to provide core insights dynamically and integratedly.
• Built a self-serve web app to empower stakeholders to easily project a game’s business metrics based on the lookalike games.
• Leading data science projects across games to improve monetization, i.e. A/B testing, recommendation system, etc.

New York, NY, US

• A leading provider of publishing services for mobile game developers. Support requests from multiple teams, ranging from live-ops to game design, with a focus on data-driven game insights, data visualization, and.
• Provided end-to-end data support for the soft launch of ​SpongeBob: Krusty Cook-Off​, the most downloaded game in Q2 2020.
• Built several summary tables (key data sets) to empower analysis, accelerating the processing of A/B testing tool 10 times.
• Extracting important insights from analysis and deploying production level applications powered by statistical learning methods.

New York, NY, US

• Took charge of three major games’ analytics work (e.g., building dynamic dashboards, designing informative experiment, conducting exploratory analysis), helped set team goals, and worked with partners to guide the.
• Built and maintained a semi-automated A/B testing tool (on Spark) to help people understand user behavior and optimize live operation strategies, saving 80% of team’s related work time.
• Collaborated with Engineers on logging, data partitioning, and QA. (e.g., designed data tracking taxonomy docs, tested query speed under different partitions, and built a data discrepancy detection tool to facilitate.

New York, NY, US

• Automated (with Python, SQL and Excel) several key performance reports that the company heavily relies on and migrated them from Redshift to Spark, tripling the report efficiency.
• Took ad hoc requests to help other teams (Product, Live Operations, Game Design) make data-driven decisions.

Bethlehem, PA, US

• An internet marketing service company. Boosted the sales efficiency by the buff of data science.
• Designed A/B testing experiments to optimize the CRM approach, doubling the effective rate.
• Used logistics regression based classifier to predict the potential target customers whom our sales manager wanted to focus on, raising conversion rate from 12% to 19%.
• Boosted the sales work efficiency 2.9 times of the original in a strategy where we do 23% work and gain 67% effect.

Bethlehem, PA, US

Taught four sections totaling 70 students in Calculus II. Student satisfactory rating 4.5/5.0 vs. department average 4.2/5.0.

Shenzhen, Guangdong, CN

• Top IT company with $500 billion market value. Analyzed game-based data for free-to-play mobile games to help developers make data-driven decisions to improve business.
• Evaluated the aging lifespan of online games based upon changes in the monthly pattern of "unstable" players.
• Determined the primary reason for losing repeat business from Jan 2016 to Jun 2016 using power regression.
• Predicted potential player loss using logistic regression based upon KPIs, resulting in 93% accuracy.
• Led a team in creating targeted strategies for customer retention; resulted in a 12% monthly revenue increase in Aug 2016.

Private, 50-employee company operates the food and beverage booths at the Mt. Olympus Water & Theme Park, one of the largest in the U.S. Recognized for perfect attendance, creativity, and leadership.

Doctor Of Philosophy - Phd, Applied Mathematics

Master Of Science - Ms, Statistics

Master Of Science - Ms, Analytical Finance

Bachelor’S Degree, Finance