Liang Ying Lee Email & Phone Number

Singapore

Stay up to date on industry trends to ensure content is current and relevant, ahead of the curve on social mediaMaintain social media excellence across the team, while keeping up to date with the social media industry and platforms to find new opportunities that can be used to improve strategy.Adopt a data-driven approach to drive all social media channels efforts across strategy, budget, activations, and performance analysis to ensure prompt and effective optimisation and collaboration across functions.Collaborate effectively with cross-functional Marketing Teams to deliver best-in-class social media campaignsBe the brand guardian to ensure all social media assets are on-brand and aligned with the global social media strategySupport in the development of stronger collaboration across all entities in digital aspects- cross-functionally and internally, to improve the understanding of the overall guidelines and approach for social media

Singapore

Singapore

Spearheaded event collaborations with 2 local bars (Bottoms Up and Sleeping Giants), liaising with KOLs to produce engaging social content to drive awareness for ongoing promotions and new outlet opening respectivelyDeveloped a social media calendar and managed social media postings for 8 of Hari Lifestyle’s Facebook pages based oncontent performance metrics from Facebook Insights

• Conceptualised and produced viral social content for Shopee’s TikTok channel, driving approximately 2.7 million views over 3 advertisement campaigns• Spearheaded the #SupportLocal initiative, liaising with 30 local business owners to produce engaging visual and video content in line with Shopee’s B2B strategy• Conducted weekly competitor analysis by consolidating relevant information from competitors’ social media pages into a report, enabling the marketing team to identify areas of improvements for client service offerings• Monitored content performance through Facebook insights and recorded the data on Google Sheets for the team to conduct week-on-week analysis, enabling better target ads and facilitating more relevant content• Initiated community building and nurturing activities by monitoring and responding to follower queries, increasing interaction and brand engagement

Singapore

• Managed and executed marketing strategies, through optimised on-site content, meta descriptions, page titles supporting SEO strategies, as well as designing and distributing Electronic Direct Mailers and online ads, improving customer engagement and site traffic• Spearheaded social media marketing campaigns through post and video content creation, effectively increasing follower count by approximately 500 on Instagram

Singapore

• Co-organised an orientation camp through negotiation with NUS Business School administrative staff and Hall administration on the dedicated use of locations for camp activities, resulting in 288 incoming freshmen building collegial bonds for the entire 4-day event• Consolidated and managed the information of 54 committee members and 80 Orientation Group Leaders in Excel to increase the efficiency of processes across internal committees

Singapore

• Performed market research and analysis on business competitors in the tuition industry• Responsible for the execution of all administrative tasks• Handled client calls and front-desk enquiries to address customers’ concerns

Business Administration And Management, General

Achievements: • NUS Students' Business Club GOLD Colours Award Committee Experiences: • Secretary (NUS Business Camp) | NUS Business.

Fall Exchange Student, Business Administration And Management, General

Education record

Co-curricular activities and achievements: • Volleyball (F) A'division 2015 1st Runner Up • Volleyball (F) A'division 2016 2nd Runner Up