Dearly beloved,We are gathered here today to mourn your sales page.Though you raised it with all the love and testing you could muster, your page died last night, suffocated under the weight of its own self-importance.In hindsight, it’s become clear that your page should have talked about your customers’ needs, wants, dreams, fears–instead of about your product’s features.Your page SHOULD have made it so simple, so easy to understand how you could solve your customer’s problems. But it didn’t.And–pass the tissues–it took down your whole email series with it, too.Moment of silence. Okay.Next time you need a landing page, or a sales email, or any type of copy you’d like to see turn into a full-fledged, grown-up revenue generator instead of dying in its youth, shoot me an email.You’ll find me at www.punchlinecopy.com. Or skip the site and just write me at lianna@punchlinecopy.com. And maybe you’ll never have to come to one of these sad occasions again.Amen.

SNAP is conversion-optimized copy on demand.Send us your copy — from websites and landing pages to blog posts, emails, and more — and we’ll turn it into a conversion machine that ramps up your revenue. Or, send us your small copy jobs (PPC ads, etc), and we’ll write ‘em from scratch.Get your copy credits at www.snapcopy.co.

Connecting pet lovers with science-backed supplements to help their pets live longer, healthier, happier lives. We sold the business in 2024.