Lianne Carter Email and Phone Number

Responsible for delivering on the strategic vision of the Centre - to establish the Elora Centre for the Arts as a unique community resource that fosters creativity, artistic expression and the belief that a vibrant arts centre is integral to the health of our community. Responsible for developing programs that support needs in the community, creating engaging gallery exhibitions, and supporting artists in various ways. Responsible for grant submissions, financial reconciliation and follow up as well as developing a sustainable business model, outreach partnerships and programs. Manages communications, marketing community relationships, develops partnerships with other community groups to develop meaningful programs.

Strategic marketing and business development assistance to businesses that want to grow. Design of creative business-building tools to help evolve and broaden your corporate exposure. Collaborate with businesses to develop strategic plans and tactical promotional ideas to build sales. Graphic design with the consumer in mind, to develop business-building materials that stand out and break through. From logo design, websites, brochures, presentations, to writing blogs and creating social media exposure.

1. Creation of Yearly Priority Plan for GCF, including communication priorities and marketing calendar, managing marketing budget and allocation of tasks.2. Strategic Communication/Marketing: grant impact articles, newsletters, news release and communication materials, donor stewardship reports (kids to camp and scholarships), ensure consistent messaging with Community Foundations of Canada priorities (belonging, reconciliation, etc.)3. Responsible for Development & Design of Annual Report: including statistical analysis, writing, graphics and layout for 35 page Annual Report.4. Graphic Design and Digital: Responsible for the design and layout of e-newsletters, printed newsletters, annual report, marketing support materials, Vital Signs Guelph & Wellington County report and other business building tools. Responsible for grant impact storytelling through the creation of videos that go "behind-the-scenes" to show fund holders and donors that their contribution is making a difference, and inspire others to participate. This included script writing, interviews, timelines, directing the edit and promotion.6. Partnership Development / Community Engagement: Responsible for identifying areas where community partnership could be established. Facilitate bringing partners together for common goals to build community (Indigenous Unity, Newcomers, new grant applicants, community conversations for Vital Signs). Also participated in leadership community programs (mentor program with Ryhze Academy at Innovation Guelph and digital marketing mentor through the University of Guelph).7. Business Building: Collaborated with GCF's Professional Advisors Committee to develop support materials that explain what we do to various target groups of investors and develop materials that show partnership opportunities with local business.8. Event Planning: Fall Events, Fundraising Gala, Random Act of Kindness Day in Guelph

Utilizing previous Strategic Marketing and Business Development experience, responsible for designing creative business-building tools to help evolve, develop and execute the strategic direction of companies.

Responsible for the design and development of marketing support materials and Public Relations materials. Responsible for managing an 8,000 square foot showroom, special events and the Toronto Gift Show. Responsible for developing sales-generating promotional ideas and support material to the sales team across Canada.

Responsible for managing a group of client accounts, including Miller Brewing Company International, Molson Export, Molson Canadian Light, Corona and Miller Canada. Other accounts included Southern Comfort, Famous Players Theatres, and MBW Canada Launch of the MINI in Canada. Responsible for developing brand identities and corporate objectives and ensuring that programs were developed on strategy.Key Accomplishments: Developed and produced the largest project in company history at the time (for Miller Brewing Company International). This included the global brand identity strategy, campaign and support materials (North American TV shoot, photography shoot, input/strategy alignment with 15 Regional Country Managers), which was creatively distributed to over 23 countries around the world.Also managed the development of the proprietary "Miller Jet Tour USA" promotional concept and international campaign (creative ideation, TV/print campaign, event planning and event execution).

Responsible for managing the overall business development of 12 National Food Service Customers. Responsible for developing and managing value-added marketing concepts for CCB partners, utilizing strategic alliances and creative tactics to increase sales at customer level. Ultimately accountable for managing volume and profitability growth for customer base.

Responsible for managing the McDonald's Restaurants of Canada national advertising and marketing business. Managed the execution of national television, radio, point-of-purchase materials, packaging design and direct mail programs. Developed creative briefs, set program strategies and established communication objectives for each program. Co-ordinated creative teams, design teams, producers, media, and several client groups at McDonald's. Also responsible for managing partner relations (NHL, NHLPA, Upper Deck, Player Agents, Canadian Olympic Association and Disney) ensuring program objectives and approvals were obtained.

Worked in conjunction with Director of Marketing to develop self-liquidating premium sales promotions (CDs, Olympic Merchandise, NHL Collector Hockey Cards), and sales promoting games (Monopoly, NHL Play-off Mania, Disney Trivia Challenge). Worked with the advertising agency to develop point-of-purchase and themed packaging. Responsible for communication with restaurant managers and program instructional guides.