When I decided I wanted to write for a living, advertising wasn’t my first choice. Copywriting wasn’t even on my radar. 15+ years later, I’m still here.I’ve written about hospitals, tyres, real estate companies, jewellery, holidays, food, hotels and resorts, electronic goods, clothes, Ayurvedic remedies, cold medication, sleep aids, even a gaming tournamentand the company behind it. I’d like to think that I helped inform, entertain and sell some of these products, services and ideas. Along the way, I’ve also learned to look at the whole picture, manage a team and handle the business side of things. It seems that I'm a one trick pony because my interests out of work also involve writing - emo Haiku, angsty ragessays, blogs on fashion and the occasional article to help out friends in the biz. My other passions include collecting words and baking.
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Senior Creative DirectorMetropol9 Apr 2023 - Present -
Copy LeadTag Mar 2022 - Mar 2023Bengaluru, Karnataka, India“Keep calm and keep pushing…"Set up, trained, and led a team of 6 writers; managed day to day operations, and ensured that SLAs were met and exceeded. Key highlights: For the first time, the team achieved a quality score of 95% and a Net Promoter Score of 83%. -
Creative DirectorLangoor Oct 2018 - Aug 2022Bengaluru Area, India‘So what’s the big idea?’Led a team of writers and a pool of 10+ clients; learned the ins and outs of digital marketing, and worked on campaigns, pitches, and everything in between. Key highlights include festive films for Epson India, the revamp of the Coldeeze (US) website, and a year-long engagement with Ocean Craft Marine, which resulted in the sale of several rigid hub inflatable boats in the US. -
Copy SupervisorJ. Walter Thompson Worldwide Dec 2017 - Sep 2018Chennai Area, India‘Write what you know. Or borrow from someone else’s life.’Campaigns, pitches, and everything in between. Key highlights include several product films for GRT Jewellers and a pitch for Paragon. -
Copy SupervisorDentsu Aegis Network May 2016 - Nov 2017Chennai Area, India‘What’s in a name? Well that depends on who you’re talking to.’Conceptualisation and execution of campaigns (print and video primarily) for key clients. Key highlights include the launch of MRF Masseter tyres, several product films for MRF Tyres and services, and the launch campaign for TVS Emerald Lighthouse. -
Head Of Creative Group - CopySquare Circle Nov 2012 - May 2016Alwarpet‘The culture of care. If you’re going to write about it, you need to see and believe in it.’Writing for campaigns and standalone creative collaterals across media, print and digital. Key highlights included two films for MIOT Institute of Cancer Cure, the relaunch of the MIOT International website, and a campaign for the MIOT Pinkathon.
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Head Of Creative Group - CopyCrystal Dec 2010 - Nov 2012Chennai‘The crow is black. Sometimes that's all you need to say.’Creating integrated campaigns, writing copy for various collaterals, proofing and signing off on copy for all creative work. Key highlights included a campaign to launch Apollo Hospitals Day Care centres, a rebrand of Butterfly Appliances, and a campaign for World Heart Day.
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Instructional DesignerCognizant Technology Solutions Aug 2008 - Dec 2010‘Eat, sleep, learn, work hard, repeat.’Ideating and creating storyboards for elearning courseware Checking for errors once the courses were created Coordinating with the visual, programming and QC teams to get the courses delivered on time Participating in knowledge sharing sessionsMentoring junior members of the ID team
Lianne Labrooy Education Details
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Visual Communication -
Loyola College, ChennaiDesign And Visual Communications, General -
Avinashilingam UniversityInformation Technology
Frequently Asked Questions about Lianne Labrooy
What company does Lianne Labrooy work for?
Lianne Labrooy works for Metropol9
What is Lianne Labrooy's role at the current company?
Lianne Labrooy's current role is Senior Creative Director.
What schools did Lianne Labrooy attend?
Lianne Labrooy attended Loyola College, Loyola College, Chennai, Avinashilingam University.
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