As the Head of Social Media at Daniel Wellington, I’ve led social-first campaigns that captivate global audiences and elevate brand performance. By overseeing a dynamic team of young creatives, I’ve strengthened our digital presence and fostered vibrant communities that drive engagement and customer loyalty.With a strong focus on performance marketing, I optimize ad spend and drive measurable results, ensuring that every campaign contributes to overall business growth. My expertise in brand management guarantees that we execute bold and creative strategies while maintaining brand integrity and consistency across all channels.From crafting data-driven multi-channel strategies to providing innovative creative direction, I excel at blending creativity with performance to achieve tangible outcomes. My global role has allowed me to design initiatives that resonate with local audiences while maintaining a cohesive brand voice.Passionate about community engagement and UGC collaborations, I leverage insights to create impactful strategies that deliver both engagement and growth across diverse markets.