Lianne Becker Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

• Works with firm leadership, business development and the marketing team to manage marketing data, reporting and processes to help demonstrate HGA's competitive advantages. Specific areas of responsibility include:
• CRM system administration
• Marketing and project data reporting, including hit rate, budgeting, and other critical metrics using Excel pivot tables and other data visualization
• Reporting and administration for business development teams throughout the firm's offices and practice groups
• Training for marketing and business development staff on CRM and other information processes
• Ongoing process improvement for marketing data collection and reporting

• Provide project/workload management and oversight of the proposal team
• Work with group leadership, the business development team, marketing coordinators, and construction team to create strategic RFP responses
• Provide content and project management for targeted projects including a quarterly customer newsletter, internal newsletter, special events, marketing collateral, and the renewable energy groups customer leadership team.

• Support the healthcare practice group leaders in selecting opportunities to pursue that align with the business plan, respond to RFP/RFIs, and prepare interview presentations for healthcare facility design commissions.
• Craft strategic messages; organize and support national and regional conference displays and speaking opportunities; and design targeted client communications
• Maintain and distribute marketing pursuit activity report for all market segments; train new marketing staff; other special projects as assigned

• Responsible for all internal communication efforts, including designing, writing and posting weekly employee newsletter, updating company Intranet, planning and executing seasonal campaigns and targeted messages
• Develop and execute communication plans, budgets, and evaluation and measurement criteria for all communication efforts

• Marketing Manager (2003 – 2004)
• Supervised and coordinated the efficient operation of the marketing resource staff to achieve the goals of the business development plan
• Web administration duties: wrote and posted all content for company web site; worked with internal technical staff and outside consultants as necessary
• Prepared content for communications efforts, including quarterly magazine, news releases, award submittals and trade publications; maintained digital photographic libraryMarketing Communications Specialist/Proposal.
• Managed photography process to ensure the communication of strategic marketing goals, including commissioning photographers, managing budgets and maintaining database of digital images and library of photographic.
• Prepared marketing materials including proposals, leave-behinds, interview presentations and trade show materials for health care market segment; worked with business development staff to write/edit material

• Account Representative (1998 – 2000)
• Main sales and customer service contact for customers in the areas of print design, web and multimedia development and presentation graphics
• Coordinated production through all internal departments and with outside vendors Project Coordinator/Graphic Artist (1996 – 1998)
• Worked with project team members, customer service representatives and clients to coordinate projects within specified deadlines, ensuring accuracy and quality
• Prepared presentation graphics/desktop publishing using various software programs and output devices on both Mac & PC platforms

St. Paul, Minnesota

• Software & Graphics Specialist/Admin. Assistant (1992 – 1996)
• Prepared presentation graphics, brochures and newsletters
• Developed and conducted internal software training for all staff
• Administrative support for Director of Marketing and Clinical Staff

Bachelor Of Elective Studies, Speech Communications, Psychology

Mini-Master Of Business Communication (12-Week Certificate Program)