Li-Ann Liew Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Responsible for leading, creating and driving integrated business development and marketing initiatives for the Risk Advisory team in Australia.Ashurst Risk Advisory is focused on helping our clients to achieve their goals by implementing solutions that operationalise laws and regulations, and to solve strategic governance and leadership issues.Our clients include ASX listed organisations, State and Commonwealth Government agencies, FTSE 100 entities and Fortune 500 companies.Ashurst Risk Advisory is one of the fastest growing parts of the firm, in less than 3 years of operation, achieving 60% revenue growth in the past year. https://www.ashurst.com/en/who-we-are/our-news-work-market-recognition/ashurst-announces-fy23-financial-results/

Melbourne, Victoria, Australia

Responsible for national marketing strategy and implementation for Forensic & Litigation Consulting and Technology Consulting services in Australia. Services include forensic investigations, risk & compliance, data analytics, dispute advisory, business valuations; and technology consulting and eDiscovery, digital forensics and information governance including privacy and data breach.FTI Consulting is an independent global business advisory firm dedicated to helping organisations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. Our APAC offices include: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Cayman Islands, and British Virgin Islands.

Melbourne, Australia

Leading and driving global alumni engagement and overseeing delivery of alumni activity enterprise-wide across all global entities.With three campuses in Melbourne, two in Vietnam and a centre in Barcelona, RMIT features among the world's top 200 institutions with 87,000 students and over 420,000 alumni worldwide.• Developed and launched Asia Alumni Strategy across four key priority markets.• Conceived and launched 'RMIT Global Alumni Innovation Series' to profile thought leaders.• Managed and nurtured alumni relationships, influencers and organisations.• Initiated process improvements for digital marketing, social media and alumni/philanthropy events.• Managed team of 13 in Australia and Asia responsible for B2C & B2B alumni campaigns, relationship management and events.

Melbourne, Australia

Sydney, Australia

Responsible for marketing, business development and communications programs to raise the firm's profile in the marketplace across the region, build the brand and drive revenue generation.Hands-on management and delivery alongside team of 5 in Sydney and London supporting 25 partners and 150 lawyers.I reviewed and implemented a new pitch infrastructure, pitch training, rehearsals and improved processes resulting in increased pitch win rates. To raise profile, I led the development of a proactive PR strategy with external PR agency to promote partners, insights and deals in Australia/APAC and led the review of directory and award submissions streamlining processes and improving stakeholder engagement, team efficiencies and rankings.

London, United Kingdom

Head of marketing and business development for the Litigation and Arbitration practice (recognised as the 'Global Dispute Resolution Firm of the Year and 'Litigation Team of the Year' in 2014) and consistently delivered innovative marketing and business development strategies proven to increase revenue and drive growth. I worked closely with the global Leadership Team to develop marketing plans and budgets including practice management. I led strategically important Fortune 500 and FTSE 250 key accounts, managed proposals/pitches; and managed international marketing campaigns and initiatives working closely with practices, industry sector teams and communications and digital specialists. I was a senior member of the Marketing & Business Development Leadership team and I managed, coached and mentored geographically distributed teams and influenced virtual teams to create effective, high impact marketing programs. I led marketing and product innovation initiatives which were recognised by industry and peers for Innovation by the Financial Times and Legal Week.

London, United Kingdom

Reporting to the UK Chairman and Senior Partner, I provided management and executive support working closely with the management board, partnership secretariat, operations teams and global network firms. I also led and managed company-wide key investment initiatives and directed marketing strategies including the bid to sponsor the London 2012 Olympic Games and ‘Big Bet’ investment initiative - 'Managing Complexity'.

London, United Kingdom

Led Marketing function responsible for all marketing activities and integration with business development including thought leadership, collateral, client events, digital, public relations and client experience insights. I delivered effective programs for valuation, economics and strategy consulting services across seven industry sector teams.

Sydney, Australia

Responsible for creating and delivering the corporate marketing and business development strategy including Client Feedback Program, developing marketing plans for service specialisms, managing client relationships and coaching partners and directors on sales processes.

Sydney, Australia

Planned, managed and delivered marketing program strategies for the Australian Olympic Committee and Australian Olympic Team sponsorship for the Sydney 2000 Olympic Games.

Digital Marketing Strategy

Certificate In Direct Marketing

Bachelor Of Business (B.Bus), Economics & Marketing, Swinburne University Industry Based Learning Programme (Ibl)

Activities and Societies: Part-Time Tutor in the subject 'Product Management'​ for final year Bachelor's Degree Course; Founding Member.