Liao Wang Email & Phone Number

Paris, Île-De-France, France

Currently a full-time consultant spearheading digital projects at a renowned French car manufacturer.

Paris, Île-De-France, France

- Structured and managed a video production and communication agency with an in-house studio.- Worked hand-in-hand with clients from diverse industries (luxury, fashion, tech, retail, medical, etc.), providing expertise for their video production needs.- Managed all types of communication projects from start to finish, including corporate films, commercials, live events, social network contents, training, demos, and so on.- Managed all aspects of a small company with a special focus on advising clients with expertise and driving continuous business development.Major achievements: Created a well-structured business. Tripled the revenue.

Paris Area, France

- Led a pan-European rebranding & re-segmentation for the entire Automotive product portfolio, managing a cross-function team while constantly managing the product mix.- Identified new market potentials & introduced a new range in cross function collaboration by defining and executing a clear product launch roadmap.- Defined & executed the go-to-market strategy for new products.- Defined the brand communication strategy for Europe and executed all corporate communication plans defined by the global HQ.- Close collaboration with creative & communication agencies for product packaging, sales tools & marketing campaigns.- Managed a 6-figure European budget while overseeing the spending of local budgets.- Designed the Event Marketing strategy and organized the company’s presences in major European trade shows.

Paris Area, France

- Collected and analyzed market data to identify potential new product.- New product development & launches with a cross-function team as well as defining & executing a go-to-market strategy.- Oversaw product lifecycle including introduction, maintenance, and replacement.- Analyzed profitability and sales patterns as well as other KPIs for the existing products.- Coordinated between multiple teams for the expansion project for Middle Eastern & Russia.- Designed promotion plans and sales tools tailored to each market.Major achievements: A record increase of 25% of turnover over one quarter in 2013. Over 250 new products launched in a single year.

Paris, Île-De-France, France

- Developed & launched new products in a cross-function collaboration.- Ensured European product strategy in coordination with global teams.- Created marketing tools and supports for product launches and trade shows.- Monitored product KPIs and maintained continuous benchmarking.Major achievements: Increased sales from 13,5 to 14,0 million dollars and gross margin from 41,60% to 42,16%

Chengdu, China

- Organized wine tasting events and client presentations- Developed marketing tools and provided support to the sales team- Represented the company at local wine/industry events- Trained brand ambassadors and new employees

Master Of Arts (M.A.), International Management, Valedictorian

Activities and Societies: Piano teacher at Students' Association

Bachelor, Maketing

Activities and Societies: Coordinator of Enterprise Relationship department of Students' Association of Sichuan University