Lia Shaked Email & Phone Number

• Led UX/UI efforts on a new web product, combining media with events from concept to production. Wireframed and prototyped all responsive web pages with Sketch and InVision to communicate user flows to the developers. Created all site assets including illustrations and icons. • Spearheaded the UX/UI redesigns for our media sites by collecting data from HotJar, Parsely and Google Analytics. Collaborated with development team to ensure that designs worked with the platform’s internal structure.• Originally maintained online design library with the use of Git and Middleman static site generator. Moved design library to WordPress and built site from the ground up in 2020.

Greater New York City Area

• Designed UI responsive mockups that included improvements for both the media and event site platforms. Prototyped comps on InVision or via code on CodePen.• Created documentation to standardize color schemes across sites according to the brand.• Redesigned and modernized the current media site newsletter template to fit the needs of multiple brands.• Wireframed and produced mockups for the Questex redesign site. Illustrated graphics used for new site.• Assisted in maintaining online design library with the use of Git and Middleman static site generator.

Greater New York City Area

• Created 404 pages to match brand guides and produced web ready assets.• Designed logos and icons for various travel sites and exported them as SVG files.• Worked directly with art director to build a new digital product for Fierce Markets. First, created a wireframe for an event page and then produced a responsive mockup for said page.

Binghamton University

• Completely redesigned the website and created mock-ups of each web page for the web developer to implement.• Worked directly with university professor leading the research in order to create a usable and easy to navigate site.

Binghamton University

• Headed a CCE marketing campaign by creating Prezi presentations in order toincrease the student body involved in community service.• Designed fliers and brochures about upcoming events and service opportunities.

Binghamton University

• Assisted students during classroom sessions with any questions and clarifications on web design topics such as HTML and CSS.• Guided students during critique sessions about the importance of combining proper coding and aesthetics when designing a website.

Hinman College At Binghamton University

• Advised and guided 27 residents, both freshmen and returning students, with their academic and personal concerns.• Planned, developed, and marketed events such as the event #InstaFamous which taught students about the importance of positive body image and self-esteem.• Worked directly with five other resident assistants to establish a sense of community and enforce rules in the residence hall.

Greater New York City Area

• Designed and arranged questionnaire and photographs of Newport Academy, Teen Treatment Center in a two page spread for Psychology Today’s September/October issue.• Revamped Psychology Today’s media kit by creating infographics, selecting appropriate imagery, silhouetting photographs, and reorganizing the layout.•Assisted in the September/October cover photography shoot.• Managed the guest list and helped organize two movie screening premiers for “Infinitely Polar Bear” and “The Stanford Prison Experiment.”• Updated and regulated the Voices in Recovery blog by posting questionnaires with different treatment facilities and resizing blog images on Photoshop.

• Taught students how to utilize a film camera, develop film, and work in a darkroom.• Participated in critiques to help students develop their skills.