Liat Cohen Email & Phone Number

* Leading the strategic development and execution of innovative product initiatives across 6 product lines, considering product maturity, strategic launch dates, and competitive landscape to drive significant growth and enhance the overall customer experience, while implementing industry best practices for e-commerce products.* Successfully managed the end-to-end development of a new pre-charged credit card product, from ideation to launch, including integration with a payment supplier, within just a few months.*Focusing on user-centric design and data-driven decision-making, I led a process of optimizing the checkout flow resulting in a 10% reduction in abandonment rate.*Collaborating closely with all stakeholders, including management, R&D, UI/UX design, marketing with a strong emphasis on UI/UX oriented product thinking.

Tel Aviv, Israel

• Owning, defining, and prioritizing growth product group roadmap including strategics for new markets, new payment methods, competitors, acquisition, retention, and conversion rate optimization, ensuring alignment with business goals and market fit. I achieved a 20% increase in conversion by presenting eligible user sales upon login and 30% increase in conversion by expanding the sales mechanism to support personalized sales.• Collaborating closely with all stakeholders, management, R&D, UI/UX design, marketing, retention and sales, customer support, affiliates, SEO, and customer success teams, to define detailed product requirements, wireframes, and user stories. • Managing product lifecycle from ideation to launch, including product planning, requirements gathering, prioritization, and user testing.• Leading “my account” domain, aligning and monitoring all product managers involved in order to have a clearer “big picture” view and identifying requirements and design gaps. • Leading internal products development for the company employees use (backend management systems) such as SEO automated mechanism designed to reduce the time required by 30-40% compared to manual implementation for SEO needs.• Defining and tracking key performance indicators (KPIs) to measure product performance, make data-driven decisions, and implementing product improvements.

Tel Aviv District, Israel

• E2E Responsibility managing the entire product lifecycle from ideation, business requirements, scoping and prioritizing to launch, delivering products on time and within budget. I initiated and defined a time schedule comparison report, analysing planned, monitored, and actual timelines. This initiative resulted in saving 250,000 euros for each month of delay, as it enabled us to proactively address and resolve issues.• Conducted user interviews and usability studies to understand customer pain points and create product requirements documentation.• Consulting on company methodologies, add on software development and reports, flows, on shelf products to achieve best fit custom solution.• Manage product and project team.• Online and offline training, courses, and webinars instructor for organizations.

• Conduct user interviews, gathering and creating product requirements for new features/reports, communicate directly with development team, testing and implementing to ensure high-quality releases.• Define and Implement business data, customizing fields, reports, and sites on SaaS products according to customer needs and development pre-defined requirements.

Tel Aviv District, Israel

• Build financial business processes flows customized to customer, from high level concept with the customer to detailed feature requirements handed to the development team through all products and business life cycle.• Manage business requirements and releases and KPIs.• Build user mock-ups for all product domains flows.

Tel Aviv District, Israel

• Collaborate with development team and implement business data to support new features.• Customer support, DB management and training on and off site.

Bachelor Of Applied Science - Basc, Engineering/Industrial Management

Education record

Education record