Liat Sternthal Grossman Email & Phone Number

Reporting directly to the Vice CEO and responsible for:• Defining the Reshet's digital vision • Developing appropriate business, marketing and content distribution strategy for the Digital Department (content brands such as The Voice, The Amazing Race etc.) • Assigning qualitative and quantitative goals for the department and constructing appropriate plans and budgets • Achieving aggressive sales targets and building new business models to create new revenue streams• Exploring the local startup's scene in order to evaluate cooperation, investment and the international distribution potential • Co-managing (with a Chief Content Editor) the new media team My major achievements include initiation and management of:• Partnership with Google Israel - Launched Reshet’s YouTube Channel, top viewed YT channel in Israel • New distribution options for Reshet's content - Harvard, niche channels • Reshet's mobile app with 1.5M downloads• e-commerce activities

Responsibilities included:• Creating marketing and branded content activities in all platforms - integrating commercial brands values with the channel's programs within regulations rules• Negotiating with major advertisers and top advertising agencies • Building and managing the program's plan and budget according to the production companies' needs

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Laws (Llb), Law

Bachelor Of Business Administration (Bba), Business Administration And Management, General