Reporting directly to the Vice CEO and responsible for:• Defining the Reshet's digital vision • Developing appropriate business, marketing and content distribution strategy for the Digital Department (content brands such as The Voice, The Amazing Race etc.) • Assigning qualitative and quantitative goals for the department and constructing appropriate plans and budgets • Achieving aggressive sales targets and building new business models to create new revenue streams• Exploring the local startup's scene in order to evaluate cooperation, investment and the international distribution potential • Co-managing (with a Chief Content Editor) the new media team My major achievements include initiation and management of:• Partnership with Google Israel - Launched Reshet’s YouTube Channel, top viewed YT channel in Israel • New distribution options for Reshet's content - Harvard, niche channels • Reshet's mobile app with 1.5M downloads• e-commerce activities

Responsibilities included:• Creating marketing and branded content activities in all platforms - integrating commercial brands values with the channel's programs within regulations rules• Negotiating with major advertisers and top advertising agencies • Building and managing the program's plan and budget according to the production companies' needs