Liat Cohen work email
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Liat Cohen is a Product Marketing, AI @ Figma at Figma. She possess expertise in microsoft office, social media, sales, customer service, leadership and 30 more skills. She is proficient in Hebrew. Colleagues describe her as "I had the pleasure of overseeing Liat during her Event Marketing Internship at Variety. Liat was the ideal intern - she was proactive, thoughtful and inquisitive. Although her internship was only a few months, Liat made a big impact on the me and the company. I would highly recommend her for any position, she can tackle it all."
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Product MarketingFigma Apr 2023 - PresentSan Francisco, California, UsDriving AI/ML strategy -
Product Marketing ManagerCanva Feb 2021 - Apr 2023Surry Hills, New South Wales, Au -
Senior Business Solutions ConsultantLinkedin Dec 2019 - Feb 2021Sunnyvale, Ca, UsI generated sales leads by sitting on the front lines of the sales cycle, interacting with customers daily, demonstrating product value, and delivering tailored insights and recommendations in order to best assess product-customer fit. Additionally, I was selected as 1/3 consultants globally to take part in new CRM pilot program, working consistently with product and engineering teams to influence the UX/UI, functionality, and timeline for the company-wide rollout. -
Product Marketing- Talent Solutions, Learning Solutions, & Consumer MarketingLinkedin Feb 2019 - Feb 2021Sunnyvale, Ca, UsIn addition to my full-time job, I spent my time supporting our product marketing teams across LinkedIn's B2B, B2C, and hybrid product lines. Projects:Learning Solutions- Collaborated across PMM and market research teams to craft a brief-informed survey questionnaire that will launch globally, generating quantitative results needed to better understand customer awareness, perception, and need across LinkedIn's skills assessments and validations.Consumer Marketing- Synthesized secondary research to formulate a thorough competitive content strategy analysis for the consumer PMM job seekers team; identifying gaps in target personas and paid media strategy. Partnered with product management to conduct full-cycle primary research aimed toward job seekers, beginning with building a brief to then designing a quantitative survey questionnaire and a qualitative customer call discussion guide. Talent Solutions- Refreshed and designed new go-to-market deliverables for product launch team by making thoughtful recommendations, applying my unique knowledge of LinkedIn's recent rebrand guidelines, and building a microsite for internal PMM use.
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Associate, Business Leadership ProgramLinkedin Oct 2018 - Dec 2019Sunnyvale, Ca, UsLinkedIn's Business Leadership Program – is a rigorous rotational program designed to identify, inspire and develop future business leaders. Throughout the program, I leveraged each unique rotation to gain a diverse and holistic marketing skillset and a deeper understanding of LinkedIn's product ecosystem. Rotations:Global Customer Operations- leveraged voice-of-customer feedback trends to develop a new product strategy that placed first in internal Product Operations Project competition. Talent Acquisition- led recruiting process for paid media marketing and market research manager roles and managed LinkedIn paid media ads to increase application traffic.Sales Development- awarded for highest quota attainment in NAMER & LATAM in Q2 & Q4 FY2020.
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Copywriting Fellow, Creative StudioLinkedin Jun 2018 - Sep 2018Sunnyvale, Ca, UsLinkedIn's Creative Studio is the in-house advertising agency that helps the brand bring its advertising needs to life. Within my role, I utilized data-driven insights to craft long and short form copy, consistent with the LinkedIn brand voice, for internal and external deliverables and campaigns and cultivated awareness for LinkedIn features and current rebrand by collaborating with marketing and communications teams to create concepts and content for briefs, video spots, social posts, and print. In addition, I lead concept and copywriting efforts on 3 external campaigns, set to launch in August, September, and October and assisted on the In It Together relaunch of 2018.
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Brand Marketing Intern, Hubert’S LemonadeThe Coca-Cola Company Aug 2017 - Jan 2018Atlanta, Ga, UsThroughout my internship, I increased brand awareness among students by facilitating field, product, and brand marketing initiatives and activations at the University of Miami. -
Digital Marketing InternLionsgate Jun 2017 - Aug 2017Santa Monica, Ca, UsDuring my time at Lionsgate, I created a master marketing deck and thorough digital campaign for the upcoming film: Chaos Walking, and presented it to the SVPs and VPs of the Theatrical Publicity and Digital Marketing divisions. -
Event Marketing InternVariety May 2016 - Aug 2016Los Angeles, Ca, UsAs an event marketing intern, I took initiative to implement a new email marketing design and template as a strategy to increase subscribers and event attendees, resulting in an overall increase in readership and a 16% increase in attendance. -
Sales AssociateNordstrom May 2015 - Dec 2015Seattle, Washington, UsAt Nordstrom, I worked as a commission sales associate predominantly within the Individualist Department and was ultimately awarded with a Top 5 Seller in California title 2 months in a row.
Liat Cohen Skills
Liat Cohen Education Details
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University Of MiamiMedia Management -
Richmond, The American International University In LondonMarketing
Frequently Asked Questions about Liat Cohen
What company does Liat Cohen work for?
Liat Cohen works for Figma
What is Liat Cohen's role at the current company?
Liat Cohen's current role is Product Marketing, AI @ Figma.
What is Liat Cohen's email address?
Liat Cohen's email address is li****@****nva.com
What is Liat Cohen's direct phone number?
Liat Cohen's direct phone number is +165068*****
What schools did Liat Cohen attend?
Liat Cohen attended University Of Miami, Richmond, The American International University In London.
What skills is Liat Cohen known for?
Liat Cohen has skills like Microsoft Office, Social Media, Sales, Customer Service, Leadership, Public Speaking, Public Relations, Powerpoint, Microsoft Word, Event Planning, Advertising, Final Cut Pro.
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