Liat Erez Email & Phone Number

Detroit, MI, US

United States

• Manage the product vision and roadmap for Sales GTM systems.
• Drive solutions across the organization to deliver on key Sales organization initiatives, taking ownership of key product activities through the product life cycle from ideation to execution.
• Set business priorities for systems enhancements. Partnering with IT and business stakeholders’ teams from marketing, customer success, and finance to drive the automation, acceleration, and continuous improvement of.
• Understand business objectives and existing solutions and influence product strategy and roadmap with new ideas that serve the organization.
• Evaluate, select, implement. and integrate technology tools into a solution to support key business unit stakeholders.

• Lead architect for projects with end-to-end design requirements that span multiple platforms, technologies and/or business units.
• SME to Enterprise Architects in the creation (and evolution) of target states.
• Produce Solution Design by translating the defined Business Requirements gathered from the Business Lead Stakeholders to Technical Requirements.
• Assist in the creation of high-level solution & cost estimates to business primes as input to the business case.
• Work directly with application architects/specialists to identify platform specific options for defined solutions.

• Manage all operations of the organization’s CRM System (Salesforce.com), including hands-on activities.
• Manage Business Intelligence system (QlikView, QlikSense); Perform the research, analysis, solution design to support Driven Brands’ business objectives. Ensure deliverables and services meet all business’ requirements.
• Manage the organization’s CPQ system to Configure Products, Prices & Generate Quotes.
• Manage the organization’s HR system (SAP SuccessFactors). Includes implementation for the HR department for the modules: Employee Central, Time Off, Recruitment, Reporting and Analytics.

• Manage all operations of the organization's CRM System (Salesforce.com).
• Work with stakeholders across the company, worldwide located (Sales, Marketing, Customer Support, Finance, R&D, etc.).
• Develop, own and drive the strategy and roadmap for optimizing the use of Salesforce including process, development, implementation, reporting, automation, upgrading the UI and integrations.
• Gather, define and document business requirements. Liaison between Business and technical teams for business requirements.
• Hands-on - Perform the normal day-to-day administration of Salesforce.
• Manage and work closely with Salesforce partners to integrate data with CRM; ensure data meets functional requirements, system compliance and interface specifications.

• Lead and manage all CRM-related initiatives and projects.
• Manage MIS support for the organization's CRM users.
• Servicing all company's departments - Sales, Marketing, Support, Legal, R&D.
• Act as a liaison between Salesforce.com and the organization.
• Gather requirements and design solutions while keeping a balance between regional needs and global alignment.
• Support sales, marketing and support processes and platforms.

• Manage worldwide CRM projects.
• Manage customer's processes throughout a project life cycle on CRM Siebel On Demand: requirements, design, implementation, integration, data migration, QA, maintenance and documentation.

• Sales, marketing and support business processes consulting.
• End-to-end management and ownership of CRM projects.
• Salesforce implementation.
• Data management and migration process into Salesforce.com from External systems.
• Documentations: Design documents, Test plans, User Guides.

B.Sc., Industrial Engineering

M.B.A, Business Administration