➝ Define, establish and implement future growth engines.➝ Establish Environmental, Social, and Governance (ESG) strategy as part of the company’s growth.➝ Initiate strategic collaborations and partnerships.➝ Drive new areas of activities, build strategic business plans, create operational infrastructure including: work processes, recruitment, branding & marketing efforts, budget, and legal and regulatory infrastructure.➝ Implement core cross-organization ERP and CRM systems to support business operations and growth.

➝ Led the company’s business and financial growth.➝ Established the operational infrastructure to support rapid growth of hundreds of percent, totaling at NIS 6 billion of credit and investments.➝ Headed the definition of credit and investment related business, product and technological solutions, as well as customer experience.➝ Managed 5 departments: underwriting, management of trust accounts, collection, back-office, customer experience and business partners.➝ Led the implementation of online credit brokerage regulatory requirements.

➝ A member of the executive management team.➝ Co-formulated and co-implemented strategy.➝ Established company operations in England and France, including recruitment and management of local teams.➝ Opened up new markets, drove new collaborations with leading recreation & leisure bodies – the French Tennis Federation and the UK Active Futsal League.

➝ Managed the financial aspects of the company’s flagship projects and provided guidance on setting up a new site in the south of Israel.➝ Co-formulated strategy to streamline and improve cross-division work processes.➝ Created complex financial and business models to clients in Israel and abroad.➝ Co-led M&A activities in the Division.

➝ Spearheaded the merge of the division with the parent company, including implementation of IT systems and work processes.➝ Managed the business relationships with the company’s worldwide customers.➝ Analyzed and assessed financial and commercial feasibility and profitability of the business unit.

➝ Oversaw business processes and results of the cosmetic unit, including economic analysis and forecasts.➝ Supported the sales managers on financial and commercial aspects, building price models with business partners in Israel and abroad.

Business & financial consultants to SMBs

Provided services to the Bank's customers on: foreign exchange, investments, credit etc.