Barry Li Email and Phone Number

Oversee CRM, data analytics and data product.

Develop data-driven strategy across sales management & ads operation based on CRM & Marketing automation platform

Yidian (known as News Break in the western world) is a leading news syndicated app in China. Through the cutting-edge algorithm of both viewing and searching, Yidian can offer the most precise news & information on the basis of interest visualization.As a manager taking charge of data product and research, I lead a team of 5 and we are: 1. The data product Manager & Prototype Developer & MySQL DBA & Data Indicator to design and lead Yidian Insight, the Big Data Analyzing and Visualization system (Leading a Project Dev Group containing 6-10 members)2. The main position to convert multi-source massive data into consumer insights and marketing strategy, delivering to both planners and clients.3. The project owner to cooperate with external partners (agencies, advertisers, software providers, peers and research firms).4. The only channel of sharing data to public, being responsible for part of PR affairs, aiming to expand industrial impact.

- Direction：Providing actionable brand strategy for advertisers through qual & quan , human experience design and other ways on the basis of consumer insights. Not being limited in media strategy, we design meaningful consumer experience to achieve business goals. - Client Servicing Experience：Work closely with marketing & communication department, research teams, related agencies of MNC like BMW, Samsung, P&G, ABI, to realize customized industry-based strategy & research needs; Also being responsible for Brand Health Tracking Study of Samsung and Maxfactor, discover the connection and consumer journey amongst contact points; Evaluate BMW online and offline marketing performance through providing weekly/monthly/quarterly report in order to optimize the following strategy and tactical plan.- Media Planning Pitch: Microsoft Global, Samsung Global, Mondelez APAC, Nike Running China, BMW China Offline, BMW Digital, State Grid, ABI Korea- Project Experience: Yangtze Tier 1-5 Consumer Study, KO Millennial Study & Music Generation Study, Samsung Printer Brand Health Tracking, Maxfactor Brand Health Tracking & Connection Story, BMW Offline & Online Marketing Strategic Evaluation, ABI LDA & LDA Campus Beer Study, P&G China 1+ Mom Study- Skills: Being specializing in converting data and insights to actionable strategy with traditional research skills (in-door interview, focus group, questionnaire design and execution) and digital research skills (ad monitoring, data tracking and online survey), Internet trend forecasting and social media listening.- Partnership & Cooperation: Maintain excellent relationship with well-known data vendors and research firms, including Nielsen, CTR, Sinomonitor, CSM, iResearch, Rentrak、Sinotrak, comScore, comRating, Euromonitor, Miaozhen, admaster, Brandtology and Actsocial. Well managed large scale and large amount of projects.

- Direction: Benchmark digital marketing performance and review relevant strategy through overseeing brand e-reputation, competitor actions and virtual culture trends. Evaluate digital adspending ROI, media cooperation and social media marketing; Also responsible for maintaining good relationship with both brands and agencies. Successfully drive revenue and expand the cooperation scale for the company.- Client Servicing Experience: Serve various brands across categories, including Richemont Group brands (Cartier, Montblanc, IWC, VCA, VC), LVMH Group, Chanel, adidas, P&G and Skoda.- Project Experience: Richemont Luxury Brands (Watch & Jewelry) Online Audit, LVMH (Watch & Jewelry, Wines & Spirit) Great China Digital Audit, Chanel LBJ Social Media Campaign Analysis, adidas (Basketball, Running, NEO, Training) E-marketing Audit & Campaign Monitoring, P&G FMCG Online Audit & Campaign Tracking- Skills: Social Media Monitoring & Analysis, E-reputation monitoring & Crisis Management, Online Ads Evaluation- Partnership & Cooperation: Maintain good relationship with online marketing department of brands. Receive good comments from clients and drive revenue through enlarging the business scope.