I'm an avid Marketing Enthusiast with 9 years of professional experience in both Online & Offline Marketing. My expertise spans Newspaper Ads, OOH ads, Content Marketing, Copywriting, Social Media Strategy, SEM, SEO, Display Ads, and Corporate Communications. Proficient in data analysis, digital marketing strategies, campaign initiation, and crafting in-depth Target Personas.I thrive in fast-paced environments, known for initiating successful digital campaigns through creative Branded Content. A dedicated team player, I am passionate about motivating and uplifting colleagues, particularly women in the workplace.I'm a transformative marketing professional with a proven track record of success. I spearheaded the social media launch for Unilever's Novology, driving a comprehensive 6-month strategy in my last project at Wunderman Thompson, Mumbai. I worked for renowened brands like Škoda, Parke Avenue and SugarFree. I was the senior copywriter & content resource for Škoda, leaving an indelible mark on diverse campaigns, billboard ass, newspaper ads, revamping brochures, radio scripts (English/ Hinglish), nomenclatures and more. I penned the brand manifesto for their biggest "Make every Km count" campaign which was featured on The Times of India's front page.Another highlight was scripting the English version of Park Avenue's 2023 Ad, "Spray kar age badh."Skills:- OOH ads- Newspaper ads- Copywriting (Nomenclature, Ads, Brochure, Radio scripts, Film scripts)- Content Marketing (Content Creation & Curation)- Digital Marketing Strategy- Social Media Marketing Strategy- Search Engine Optimization (SEO): Organic Search- Search Engine Marketing (SEM): Paid Search, PPC Campaigns, Google Adwords Campaigns- Web Analytics (Google Analytics, Tableau)- Brand Management - Client Management- Extensive Market Research- Diversity & Inclusion- Appealing Branded Presentation (PPT)Certifications:- Google Analytics- Google Digital Media Sales
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Brand ManagerInterflora IndiaMumbai, Mh, In -
Content SpecialistWunderman Thompson Jan 2023 - Dec 2023Led the social media launch for Unilever's latest skincare brand, Novology. Developed and executed a comprehensive 6-month social media strategy, overseeing content marketing and copywriting.Transitioned to Škoda, taking on the role of primary copywriter for billboard ads, newspaper ads, brochures, campaign ideations, radio scripts, and nomenclatures. A personal favorite project involved crafting unique, meaningful names for Škoda's latest launch. Also, penned the brand manifesto for Škoda's "Make every Km count" campaign, prominently featured as the front-page ad in The Times of India.As a strategic copywriter, contributed to renowned brands like Park Avenue & Sugar-Free Green, shaping compelling ad copies, nomenclature, and diverse marketing materials.Another highlight was scripting the English version of Park Avenue's 2023 Ad, "Spray kar age badh." -
Creative StrategistThe Gratitude Magic Jun 2022 - Dec 2022Mumbai, Maharashtra, IndiaCo-founded and designed this Kids journal to get kids into the habit of practicing gratitude via writing these Affirmations and jotting experiences on their day to day life.
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Head Of Digital OperationsCoscom Aug 2020 - Mar 2022Mumbai, Maharashtra, IndiaRoles & Responsibility:- Funnel based Marketing Ads - Social Media Management - Market Research- Creating Brand Identity & Brand Guidelines- Website Audit- Website Design Direction - Auditing Meta Content- Creating & Curating Content - Email Marketing Campaigns - Copywriting- Handling client deliverables - Conducting Monthly/Quarterly strategy meetings with the stakeholders - Training interns/ freshers - Influencer Marketing-Research of influencers, content planning & budgeting, Copy & script edits - Monthly Digital marketing reports - Work closely with the E-com team to set up optimised Campaigns - Weekly campaign auditing & optimizing- Cross-functional collaborations- Multi-channel digital strategy- Consumer-centric solutions- Product/ service launch campaigns- Integrated Marketing campaigns -
Digital Marketing SpecialistFuzia Aug 2020 - Dec 2020Mumbai, Maharashtra, IndiaJob Description:- Creating Brandlines for FUZIA- Main Project: Happiness is Fuzia Campaign- Planning with Social Media Manager, Content Manager to generate Highly Valuable Content- Conceptualizing and Designing Instagram Filters- Responsible for generating Engaging, Interactive and Relatable Campaign Content- Designing and Conceptualizing Campaign Creative- Sharing Monthly Reports with Insights and Opportunities- Auditing Fuzia Website and Analyzing Website metrics- Conducting Weekly Team calls- Constantly Brainstorming Innovative ways for Digital Growth and Development - Website Design and UX- Handling Client Projects- Website, Social Media Accounts -
Digital Marketing And Brand SpecialistFreelancer Oct 2019 - Aug 2020
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Digital Marketing And Social Media SpecialistBunchful Feb 2019 - Sep 2019Greater New York City AreaRoles & Responsibility:-Social Media Content & Optimization- Brand Management - Market Research - Promotional strategy -
Social Media Strategist- FreelanceTheideamix Feb 2019 - Mar 2019New York -
Marketing AssociateGlobal Diversity Marketing Oct 2017 - May 2018New YorkRoles & Responsibility:- Brand Management- Creating weekly Email campaigns - Website auditing and revamping - Creating Brand guidelines Analyzing, & reporting KPIs for all social media platforms - Developing and Strategizing organic as well as paid social media content -
Junior Marketing ExecutiveVelankanni Engineers May 2013 - Dec 2016Mumbai Area, IndiaRoles & Responsibility:- Creating Branded content and collateral- ATL/ BTL campaigns- Developing Organic and Paid Social Media content- Handling client grievances via email
Libasti Bhaskaran Education Details
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Sies NerulA
Frequently Asked Questions about Libasti Bhaskaran
What company does Libasti Bhaskaran work for?
Libasti Bhaskaran works for Interflora India
What is Libasti Bhaskaran's role at the current company?
Libasti Bhaskaran's current role is Brand Manager.
What schools did Libasti Bhaskaran attend?
Libasti Bhaskaran attended Nyu School Of Professional Studies, Sies Nerul.
Who are Libasti Bhaskaran's colleagues?
Libasti Bhaskaran's colleagues are Gautam Maity, Abhishek Kalra, Shruthi Vemula, Vikash Gupta, Devanshi Shah, Tarika Rajgarhia, Khushboo Bauva.
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