Libasti Bhaskaran Email & Phone Number

Mumbai, Mh, In

Led the social media launch for Unilever's latest skincare brand, Novology. Developed and executed a comprehensive 6-month social media strategy, overseeing content marketing and copywriting.Transitioned to Škoda, taking on the role of primary copywriter for billboard ads, newspaper ads, brochures, campaign ideations, radio scripts, and nomenclatures. A personal favorite project involved crafting unique, meaningful names for Škoda's latest launch. Also, penned the brand manifesto for Škoda's "Make every Km count" campaign, prominently featured as the front-page ad in The Times of India.As a strategic copywriter, contributed to renowned brands like Park Avenue & Sugar-Free Green, shaping compelling ad copies, nomenclature, and diverse marketing materials.Another highlight was scripting the English version of Park Avenue's 2023 Ad, "Spray kar age badh."

Mumbai, Maharashtra, India

Co-founded and designed this Kids journal to get kids into the habit of practicing gratitude via writing these Affirmations and jotting experiences on their day to day life.

Mumbai, Maharashtra, India

Roles & Responsibility:- Funnel based Marketing Ads - Social Media Management - Market Research- Creating Brand Identity & Brand Guidelines- Website Audit- Website Design Direction - Auditing Meta Content- Creating & Curating Content - Email Marketing Campaigns - Copywriting- Handling client deliverables - Conducting Monthly/Quarterly strategy meetings with the stakeholders - Training interns/ freshers - Influencer Marketing-Research of influencers, content planning & budgeting, Copy & script edits - Monthly Digital marketing reports - Work closely with the E-com team to set up optimised Campaigns - Weekly campaign auditing & optimizing- Cross-functional collaborations- Multi-channel digital strategy- Consumer-centric solutions- Product/ service launch campaigns- Integrated Marketing campaigns

Mumbai, Maharashtra, India

Job Description:- Creating Brandlines for FUZIA- Main Project: Happiness is Fuzia Campaign- Planning with Social Media Manager, Content Manager to generate Highly Valuable Content- Conceptualizing and Designing Instagram Filters- Responsible for generating Engaging, Interactive and Relatable Campaign Content- Designing and Conceptualizing Campaign Creative- Sharing Monthly Reports with Insights and Opportunities- Auditing Fuzia Website and Analyzing Website metrics- Conducting Weekly Team calls- Constantly Brainstorming Innovative ways for Digital Growth and Development - Website Design and UX- Handling Client Projects- Website, Social Media Accounts

Greater New York City Area

Roles & Responsibility:-Social Media Content & Optimization- Brand Management - Market Research - Promotional strategy

New York

New York

Roles & Responsibility:- Brand Management- Creating weekly Email campaigns - Website auditing and revamping - Creating Brand guidelines Analyzing, & reporting KPIs for all social media platforms - Developing and Strategizing organic as well as paid social media content

Mumbai Area, India

Roles & Responsibility:- Creating Branded content and collateral- ATL/ BTL campaigns- Developing Organic and Paid Social Media content- Handling client grievances via email

Ms In Integrated Marketing, Digital And Social Media Marketing, A

Activities and Societies: Social media executive of NYU SPS international club

Bachelor’S Degree, Marketing, A

Activities and Societies: Rotaract Club, Debate team, Drawing and Calligraphy, Sketching, College festBorn to create something new.