JBC was launched in January 2014 to bring a more thoughtful approach to public relations. We craft meaningful narratives and devise dynamic, results-driven strategies that ultimately drive growth and scale for our partners. We are a media relations agency approaching PR in a way that speaks to consumers, investors, and the industry as a whole to secure market share and a defining foothold within our brands’ respective categories.JBC represents fast-growing, venture-backed start-ups and uniquely competitive brands who are addressing the evolving consumer market. We tell stories across all media platforms, consumer and business, for our partners in industries spanning fashion, beauty, health & wellbeing, CPG, food / beverage, technology and home. Clients include the Female Founders Fund, Farmgirl Flowers, Parachute, Bearaby, Tala, KonMari by Marie Kondo, Nuggs / SIMULATE, Tia, CUUP, and Hatch, among others.

We create customized, multi-dimensional communications strategies for direct-to-consumer fashion, lifestyle, and technology brands including Alala, Clarks, Parachute Home, Oliver Cabell, Cobbler Concierge, Ringly, Shoshanna, Covet Fashion, Raden and more. Our approach to media relations focuses on crafting unique and thoughtful stories around these exciting brands and the entrepreneurs behind them who are redefining their space.

June 2007 - June 2010During my time at Nike, I managed the corporate PR outreach for Rosewood Hotels & Resorts, which (at the time) included 18 properties around the world. Our team also drove all local and national PR outreach for The Carlyle Hotel on New York's Upper East Side. My responsibilities included creating and implementing creative programming across the collection including the Rosewood Scent Dinner series, strategically placing corporate profile pieces on key stakeholders including Carolyn Rose Hunt, chefs and infamous bar tenders who had served multiple presidents, launching new brand initiatives including Sense, A Rosewood Spa, and driving business to all aspects of the hotels including food and beverage, spa, and room nights.