Libby Bain Email & Phone Number

Canberra, Australian Capital Territory, Australia

• Lead the Marketing & Communications team of five full time employees to deliver external and internal communications and tourism campaigns to achieve the Royal Australian Mint’s communication and visitation objectives. • Manage media for the Royal Australian Mint, both proactively and reactively to protect and promote the Mint’s reputation. Liaise regularly with Treasury and the Minister’s Office.• Develop promotions and major launch events for collectible coin launches with myriad Australian themes.• Manage reporting requires for the MarComms department, including delivery of the Annual Report and major market research projects.• Contribute to the product development of coin release themes and tourism initiatives.• Work closely with the tourism industry to reinforce the Royal Australian Mint’s reputation as one of Canberra’s prestigious Cultural Icons.

Mittagong, Nsw

Managing Destination Southern Highlands, the tourism arm of Wingecarribee Shire Council, I was responsible for creating successful tactical campaigns, managing tourism and VIC staff and leading the team to deliver events.

Erina

Achieving occupancy targets across all Aurrum Aged Care homes at a target of more than 97%Establish and maintain strong relationships with key referral sources in the community including hospitals, discharge planners, doctors etc.Develop marketing processes and systems working with key stakeholders, develop a marketing process to ensure an effective and efficient end to end customer relationship management process which promotes the Aurrum as a consistently exceptional aged care provider.Run social media platform and e-DM's.

Glenworth Valley, Central Coast Nsw

Develop and implement marketing strategies for award winning tourist attraction based on the Central Coast of NSW.Develop B2C marketing strategies for horse riding, outdoor activities, weddings and events.Develop B2B sales strategies for team building product and MICE market.Build enduring relationships with multiple stakeholders including media, Local Government, Regional Tourism Organisations, State Govt bodies.Write marketing collateral copy, press releases, media pitches and newsletters.Project manage re-branding and website upgrade projects.

Central Coast, Nsw

Develop and implement marketing strategies for the Australian Reptile Park, a multi-award-winning tourist attraction.Develop new products/attractions.Manage local, national and international media promoting the Park as “The hands on zoo”, lifesaving snake and funnel web spider anti venom programs and registered charity, Devil Ark, a conservation project to save the endangered Tasmanian devil.Build enduring relationships with multiple stakeholders including media, Local Government, Regional Tourism Organisations, State Government bodies.Manage staff and external contractor relationships - marketing assistant, media buyer, digital executive (SEO specialist) and graphic designer.Manage digital initiatives including e-newsletters, social media and online marketing.Produce all marketing collateral and press releases, grants, acquittals, proposals, media pitches, newsletters.

Develop and implement marketing strategies for Victoria’s Alpine High Country as a tourist destination.Market the region’s Festivals and Events.Manage the Tourism budget within Council.Build relationships with internal and external stakeholders such as operators, Councillors, State Government bodies, neighbouring Local Government bodies and the media.Represent Council on the following Regional Boards: North East Valleys Food and Wine, Cycle Tourism, National Landscapes (Australian Alps), High Country Bush Fire Response and Recovery Group 2009, Great Alpine Road Marketing Inc. (Deputy Chair).Secure funding for Festivals and Events via Tourism Victoria and external sponsorship.Event manage functions including the Business and Tourism Awards.Write press releases, reports, grants, acquittals, proposals, media pitches, newsletters and copy for brochures, advertising, scripts.Manage staff and external contractor relationships - marketing assistant, media buyer, public relations contractor and graphic designer.

Sydney, New South Wales, Australia

Market country music, children’s music, Triple J releases, ABC TV and ABC Radio related CD releases to consumers.Work with internal and external stakeholders such as artists, managers, distributors, record companies, video clip producers, retailers and the media.Create marketing plans, implement, monitor and evaluate.Market research initiatives including data base and direct mail campaigns.Event manage album launches, functions and concerts.Image artists in photo shoots and video clips.Write press releases, reports, proposals, media pitches, newsletters and copy for catalogues.Create concept albums.Represent ABC Music in Nashville accompanying artist showcases by Lee Kernaghan, Mark O’Shea and Gina Jeffreys (1996 and 1998).Travel to Northern Territory (twice) with Sara Storer to assist shootingdocumentaries for ABC Television.Board Member for FanFest, a joint marketing effort between major record companies holding concerts during the Tamworth Country Music Festival with proceeds going to Support Act Ltd (The music industry’s benevolent fund).Judge for Toyota Star Maker, Australia’s most prestigious country music talent quest and Trans-Tasman Entertainer of the Year talent quest held annually on Norfolk Island.Manage staff (ABC For Kids Music Manager and Marketing Assistant).