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Branding, advertising, marketing: 16 years client side as VP Marketing Director at three different companies. Crossed over to the agency side in 1997 as VP, Brand Planning Director. Doubled as Creative Director for a time. Ran my own brand consultancy. Joined Cubic as full partner in 2012. Sold our agency to Dallas-based Medium Giant (formerly Belo + Company) in 2019. Lots of war stories to be told over adult beverages when it's time. (It's not yet.)Writing: a lifetime of practicing the craft. Educated as a journalist, trained on the job as everything but. Now an experienced advertising/marketing professional who has written for TV, radio, print, web, collateral, social and more. In 2007, I wrote and published a coffee table book with two partners, the talented photographer Scott Raffe and book designer Carl Brune. It is 350+ page hardback called Oklahoma : A Portrait of America. We’re honored that it won an Oklahoma Book Award. Many behind-the-scenes stories to share about that little three-year project.Public speaking: over the years I have spoken to a variety of professional organizations nationally and locally about how to build better brands. And every spring I teach a class of sharp students at TU to do the same thing.Specialties: Brand development, creative direction, writing, photography, and curiosity. Especially curiosity.
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Adjunct Professor Of BrandingUniversity Of Tulsa Oct 2011 - May 2022Tulsa, Ok, Us -
Vp | Chief Marketing OfficerMedium Giant (Formerly Belo + Company) Jan 2021 - Apr 2022Dallas, Texas, Us -
Vp | Chief Branding OfficerMedium Giant (Formerly Belo + Company) Apr 2019 - Dec 2020Dallas, Texas, UsA full-service media and marketing company driven by curiosity in the pursuit of what’s possible.
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Partner | WriterBilly Books Nov 2007 - Dec 2020The publishing company I co-owned with photographer Scott Raffe and designer Carl Brune to produce our own award-winning book project in 2007. We called it Oklahoma : A Portrait of America.
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PresidentSparksfly Inc. Jan 2002 - Dec 2020A brand research consultancy.
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Partner | Vp | Chief Branding OfficerCubic May 2012 - Apr 2019Tulsa, Ok, UsA full-service, highly creative agency with a specialty in tourism. -
Principal + Brand GuideLibby & Company Sep 2009 - May 2012A marketing and advertising consultancy specializing in brand strategy.
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ConsultantCherokee Nation Enterprises Sep 2009 - Jun 2010
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Vp | Cd | BpdLittlefield Brand Development Sep 1997 - Sep 2009Tulsa, Oklahoma, UsStarted and headed up Brand Planning in the agency for 12 terrific years. In January 2003, also named Creative Director. Lucky enough to have great people who worked very collaboratively and a set of great clients who let us. -
Vp | Marketing DirectorSuperstar Satellite Entertainment 1994 - 1997
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Vp | Marketing DirectorBank Iv Oklahoma 1992 - 1994
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Vp | Marketing DirectorSooner Federal Savings And Loan 1981 - 1992
Libby Bender Skills
Libby Bender Education Details
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The University Of TulsaCommunications -
The University Of TulsaCommunications
Frequently Asked Questions about Libby Bender
What is Libby Bender's role at the current company?
Libby Bender's current role is RETIRED Branding + Marketing Professional | Adjunct Professor | Collector of Curious Things.
What is Libby Bender's email address?
Libby Bender's email address is li****@****ive.com
What is Libby Bender's direct phone number?
Libby Bender's direct phone number is +191858*****
What schools did Libby Bender attend?
Libby Bender attended The University Of Tulsa, The University Of Tulsa.
What are some of Libby Bender's interests?
Libby Bender has interest in See 6, Writing, Halloween, Exploring, Social Networking, See Less, Photography, Creativity, Advertising, Music.
What skills is Libby Bender known for?
Libby Bender has skills like Creative Direction, Brand Development, Advertising, Brand Management, Marketing, Social Media, Social Networking, Marketing Communications, Graphic Design, Photography, Public Relations, Social Media Marketing.
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