Libby Dean

Libby Dean Email and Phone Number

Creative Director @ Madwell
New York, NY, US
Libby Dean's Location
New York, New York, United States, United States
Libby Dean's Contact Details

Libby Dean personal email

n/a
About Libby Dean

I'm a creative, weird, friendly, award-winning copywriter. I have an innate curiosity in human nature and a passion for telling stories. And I want to tell yours.

Libby Dean's Current Company Details
Madwell

Madwell

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Creative Director
New York, NY, US
Libby Dean Work Experience Details
  • Creative Director
    New York, Ny, Us
  • Madwell
    Associate Creative Director
    Madwell Nov 2021 - Present
    Brooklyn, New York, Us
    • Client work: e.l.f. cosmetics, Visible, Everly Life Insurance
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  • Madwell
    Senior Copywriter
    Madwell Feb 2019 - Nov 2021
    Brooklyn, New York, Us
    • Client work: e.l.f. Cosmetics, Visible, Verizon, Google, Altra Running• New business wins: Google, Altra Running, e.l.f. Cosmetics
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  • Freelance
    Senior Copywriter
    Freelance Sep 2018 - Present
    Clients include Johnson & Johnson, Cadre Real Estate Investment, United Tech Hero
  • We'Re Magnetic
    Creative Lead - Copywriter
    We'Re Magnetic Jan 2018 - Feb 2019
    • Lead copywriter and creative strategist • Client work: Facebook, Messenger, Instagram, American Express, Oculus Go, Tastemade, Samsung • Consumer Activations and Events: Oculus Go Launch (2018), AmEx Work/Life Lounge (2018)• B2B Activations and Events: Facebook at Cannes, Facebook Global Partner Summit (2018), Tastemade at Cannes, Tastemade X Subway Innovation Summit (2018), Tastemade CES (2019)
  • R/Ga
    Copywriter
    R/Ga Mar 2016 - Jan 2018
    New York, Ny, Us
    • Website, app, social media, UX, campaign, live event, creative concepting, social strategy, brand voice, script, print, reporting• Lead copywriter on the 2017 SXSW People’s Choice Award-winning CaringCrowd site relaunch/rebrand; collaborated with UX and visual design to reimagine user experience, created brand voice• Client work: Mercedes-Benz, Verizon, E*TRADE, Johnson & Johnson (ACUVUE Brand Contact Lenses, Donate a Photo, CaringCrowd), Walmart, Old Navy, Samsung, McCormick (Gourmet Garden, McCormick Gourmet), TD Bank• Campaigns: Mercedes-Benz Never-ending Summer, Johnson & Johnson: Global Citizen Festival, Walmart Holiday: Better Lists, Better Gifts (2016), McCormick Health & Wellness (2017), ACUVUE Brand Contact Lenses #ChangeItUp 2016, Samsung #UnboxYourPhone (2017)• Live event/sponsorships: Johnson & Johnson: Global Citizen Festival 2016, ACUVUE Music Midtown Festival 2016, ACUVUE Playlist Live 2017
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  • R/Ga
    Social Media Manager / Copywriter
    R/Ga Sep 2014 - Mar 2016
    New York, Ny, Us
    • Strategy, creative, live event activations • Core creative team member on MasterCard’s #PricelessSurprises at the GRAMMYs, named AdWeek’s best Twitter live-event execution (2015)• Client work: MasterCard, L’Oreal Paris USA, Verizon, Johnson & Johnson (ACUVUE Brand Contact Lenses, Johnson & Johnson Donate a Photo, Johnson & Johnson corporate)• Campaigns: MasterCard: #PricelessSurprises, Travel, Find the Gwenabees, Verizon: #WhyNotWednesday, Thanksgetting, L’Oreal Paris USA: #AskHairGenius, #AskSkinGenius• Live event/sponsorships: MasterCard: The GRAMMYs (2015), PGA Tour: 2015 Arnold Palmer Invitational (2015), The Food Network South Beach Food & Wine Festival (2014, 2015), The Miami Open (2015), SAKS 5th Avenue Holiday Window Display (2014), Verizon: MTV Video Music Awards (2015), #WhyNotWednesday Back to the Future Day (2015), L’Oreal Paris USA: The Golden Globe Awards (2015)
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  • Weber Shandwick
    Copywriter And Social Media Manager
    Weber Shandwick Feb 2013 - Sep 2014
    New York, Ny, Us
    • Copywriter, community Manager, editorial writer• Clients: Unilever USA (Unilever Corporate brand), Degree for Women, Clear Hair Care, Publix, Degree Men, Q-Tips, Simple Skincare • Campaign creative support for  Degree Men/Women DO:MORE campaign launch, Unilever USA's Project Sunlight• Real-time copywriter and community manager for Degree Women MTV VMAs (2013), “So You Think You Can Dance” (2014), CLEAR Haircare "The Voice" (2014)• Digital editorial writer for Unilever lifestyle website MakingLifeBetter.com, managed backend CMS publishing system.
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  • Weber Shandwick
    Creative Intern
    Weber Shandwick Nov 2012 - Feb 2013
    New York, Ny, Us
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  • Brandy Joy Smith
    Creative Intern
    Brandy Joy Smith Jul 2012 - Jan 2013
    • Brand building, social media strategy, copywriting, art direction • Events and publications: Zink Magazine, Charming Charlie catalog, Elle Vietnam, The Fashion Spot, and the Looks Fashion Show during Spring 2013 Fashion Week.
  • Ivillage
    Entertainment Intern
    Ivillage Feb 2012 - May 2012
    • Pitched and brainstormed ideas for new website content in weekly editorial team meetings. • Created and showcased relevant social media content in the entertainment field. • Wrote, designed and built “Fashion Yikes or Likes” weekly slideshow of fashion advice for 2+ million site visitors.
  • Elon University
    Staff Writer At Student Newspaper "The Pendulum"
    Elon University Feb 2009 - Feb 2012
    Elon, Nc, Us
    • News and Features reporter.• Reported on stories on controversial issues such as the death penalty and cyber-bullying, interviewed Elon University professors and administrators including the Dean of Students.• Served on the staff for the newspaper's Pacemaker Award-winning issue in fall 2009.
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  • Family Travel Forum
    New Media Intern
    Family Travel Forum May 2011 - Aug 2011
    • Wrote news, features and reviews for the website.• Edited, updated and researched stories for online publication.• Represented the company on various press events and established and maintained contact with public relations agencies.• Community manager and brand representative on social media channels (Facebook, Twitter)• Wrote reviews, travel and feature articles for website. • Reviewed and managed submissions for Teen Travel Writing Scholarship.
  • Nestlé Purina North America
    Public Relations Intern
    Nestlé Purina North America Jun 2010 - Aug 2010
    St. Louis, Mo, Us
    • Wrote press releases, feature stories and interviewed employees for Purina’s company-wide newspaper Quest and online magazine, PetNet.• Participated in brainstorming sessions for planning future company public relations events.• Managed publicity for various company events and promoted the company’s image.• Assisted in planning, organizing and executing the annual company-wide public relations event “Pet Care Pride Day”.
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  • Drapers Magazine
    Fashion Department Intern
    Drapers Magazine Feb 2010 - May 2010
    • Wrote magazine feature copy and interviewed clients worldwide.• Collected and analyzed data and research to be used in magazine stories. • Maintained relationships with other public relations companies on the magazine’s behalf.• Worked in the fashion closet of the magazine. Responsible for organizing fashion closet and selecting clothing to be used in photo shoots.

Libby Dean Skills

Social Media Press Releases Facebook Editing Wordpress Journalism Public Relations Social Media Marketing Blogging Twitter Writing Storytelling Editorial Ap Style New Media Final Cut Pro Magazines Web Content Publicity Copy Editing Copywriting Creative Writing Video Newspapers Dreamweaver Publishing Indesign

Libby Dean Education Details

  • Elon University
    Elon University
    Journalism And Mass Communication

Frequently Asked Questions about Libby Dean

What company does Libby Dean work for?

Libby Dean works for Madwell

What is Libby Dean's role at the current company?

Libby Dean's current role is Creative Director.

What is Libby Dean's email address?

Libby Dean's email address is ed****@****lon.edu

What schools did Libby Dean attend?

Libby Dean attended Elon University.

What are some of Libby Dean's interests?

Libby Dean has interest in Psychology, Writing, Fashion, Traveling, Yoga, Reading, Photography, Music, Running, Journalism.

What skills is Libby Dean known for?

Libby Dean has skills like Social Media, Press Releases, Facebook, Editing, Wordpress, Journalism, Public Relations, Social Media Marketing, Blogging, Twitter, Writing, Storytelling.

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