Libby Doss Lloyd Email & Phone Number

Little Rock, Arkansas Area

Buyer Support Organization (BSO) – Following Verizon’s purchase of Alltel, a federal Trust was established by the US Department of Justice. The Trust oversaw 100+ markets Verizon was mandated to sell. The Trust hand-selected a Buyer Support Organization to manage those markets. The BSO's mission was to keep those 100+ markets viable for future buyers. During that time, I continued to manage the acquisition direct marketing creative process, strategic development, and public relations efforts as needed.

Little Rock, Arkansas Area

· Developed campaign goals and objectives based on business strategy· Provided clear creative and messaging direction· Built campaign contact strategy and campaign/audience target matrices· Executed and deployed 40-50 direct marketing campaigns annually ($10m annual budget)· Integrated direct marketing through other marketing channels· Managed relationship with Alltel's direct marketing agency·Tracked response and call volume – Acquisition campaigns resulted in thousands of new phone lines per year· Provided financial reports while managing vendor invoices

Strategic planning, campaign development & execution, media relations, special event planning & execution, Web site content management, etc. Clients: Arkansas Dept Parks & Tourism, Arkansas Dept of Health (Stamp Out Smoking Campaign), Vestcom, Camp Aldersgate

Facilitated the Arkansas Community of Excellence (ACE) planning process in 21 eastern Arkansas counties. Worked with state, county and local leaders and civic organizations to develop strategic plans that positioned communities/counties for economic growth. Later served as liasion to ADED's advertising agency helping to develop and execute marketing initiatives (special events, collaterals, direct marketing campaign, etc.)

Communications, Advertising/Public Relations

Activities and Societies: Ouachitonian yearbook section editor, Ouachita television program co-host

Education record

Education record