Libby Garrison Email & Phone Number

San Rafael, Ca, Us

I am the head of marketing and communications for the County of Marin’s Department of Cultural Services where I oversee all outreach and development for the Marin Center's cultural programs, performances, exhibitions, and events as well as the beloved Marin County Fair. I’m in charge of the events and docent program for the Frank Lloyd Wright-designed Civic Center building. I also direct our public relations and marketing outside agency accounts and strategies. • Develop and implement all marketing and communications strategies for Marin Center events, performances, and programs and Marin County Fair. • Responsible for institutional messaging and strategic positioning working with Executive Director and County-appointed Cultural Commissioners.• Was named First Place winner in 2017 by the Western Fairs Association for "Best Digital Marketing Campaign" and First Place winner in 2016 for “Fairtime Innovative Marketing Strategy.”• Key member of strategic planning steering committee and Master Plan team. • Write and edit quarterly Marin Center Magazine (circulation 105,000).• Manage and curate three visual arts galleries throughout the Civic Center campus.• Strategic leader of the County of Marin Public Information Team and Social Media Taskforce. • Developed mobile app and school outreach program for the Frank Lloyd Wright Civic Center building.• Oversee Marin Center Box Office – front of house strategies, visitor services, customer relations and ticketing.

As an independent consultant, I work with companies, non-profit organizations, and brands to develop and implement integrated public relations, marketing, and social media strategies. • Arts and non-profits: Developed and implemented strategic public relations and media plans for arts organizations such as Marin Center, sartle.com, the Contemporary Jewish Museum in San Francisco and the Southern California Institute of Architecture.• Wine industry: Planned and executed public relations and social media strategies for Hobo Wine Company, Banyan Wines, and Downtown Wine SF.• Fashion industry: Planned and executed public relations, marketing campaigns, exhibitions, and events for Colleen Quen Couture, San Francisco.• Food and restaurants: Organized and implemented public relations, marketing strategies, and special events for Bittersweet, The Chocolate Café, Oakland, and Paragon Restaurant, San Francisco. Coordinated public relations and opening events for Gordon’s House of Fine Eats Restaurant, San Francisco; Club Bas, San Francisco; and Joypad, San Francisco. Participated in the development and writing of the “Hot Spots” column on Foodline.com.

Origiful explores and experiments with social video on multiple channels, testing and refining the ways that short form media can be used in real-time narrative and advertising. By engaging in and starting conversations both within Vine, on Twitter, via Facebook, and a host of other micro-blogging sites, Origiful has brought this social video style and creativity to the forefront. Highlights:• Helped found company from ground up—built accounting systems, contact databases, work flow processes, branding, communications, and all administrative strategies.• Successfully established partnerships with companies such as Twitter, VISA, Ford, and Gatorade; community partners including the 49ers, Math Solutions, and San Francisco Travel; and artists including Leann Rimes, U2, and Jeff Koons. • Generated press coverage in the San Francisco Chronicle, The Independent (London), Mashable, Los Angeles Times, San Francisco Magazine, and more.

San Francisco, Ca, Us

As a key member of the senior leadership team, directed the museum’s marketing and communications activities and led the development and implementation of integrated strategies for public relations, promotions, social media, and online/digital activities. Directed the Visitor Services team to ensure a positive and enjoyable visitor experience and oversaw the Public Engagement Department to enhance the visitor experience before, during, and after a trip to the museum. Oversaw the Membership and Group Sales Departments and doubled annual membership, revenue, and attendance goals. Led the Education and Public Programs staff and helped create collection-based programming. Was a key contributor to the museum’s first five-year strategic plan.

San Francisco, Ca, Us

Served as Acting Director of Marketing & Communications and led strategic marketing and communications campaigns in support of the museum’s varied exhibitions and programs as well as for the launch of the $550 million expansion project and partnership with the Donald and Doris Fisher Art Collection. Served as SFMOMA’s Communications Manager from 2000 to 2010 and directed the museum’s fast-paced communications department. Successfully built relationships with corporate, nonprofit, and cultural institutions for strategic goals and initiatives and worked with a broad array of constituents, including promotional partners, and community, arts, and business leaders. Oversaw the museum’s Board Marketing Committee.

San Francisco, Ca, Us

• Managed all communications, marketing, social media, and contributed to event planning for SFMOMA, including the museum’s 75th anniversary in January 2010. • Developed institutional messaging for museum director, Board of Trustees, senior staff, and frontline managers. • Created institutional marketing campaign and media plans. Defined target markets to strategically broaden and expand audiences ranging from Bay Area LGBT and Latino communities to family audiences, young cosmopolitans, and bloggers. • Founded the museum’s social media department in concert with communications and marketing strategies.• Built strategic relationships with local, regional, and national media, gaining their respect and trust. Proactively generated media coverage for SFMOMA and its programs in top national publications; managed museum’s outside public relations agency.• Planned and implemented national media briefings that attracted top-caliber journalists and enhanced the museum’s peer status and well as its public image and visibility, leading to news coverage that directly increased museum attendance and support among diverse audiences and funding constituents.• Initiated and maintained strategic alliances with the San Francisco Travel, the Mayors’ Office of Protocol, and diverse San Francisco cultural institutions.

Leadership Certificate, Leadership Academy, Business & Leadership

Ma Honours, Art History