Libby Horne Email & Phone Number

Rockland, Massachusetts, United States

Greater Boston

Head of special project team focused on improving commercial innovation output and capabilities, managing experiments spanning digital/social, sales deployment models and capabilities.

Second-line leader of ~50-person regional sales organization responsible for respiratory portfolio in Central Pennsylvania.

Led strategic decision making and cross-functional implementation team to optimize sales force structure across 3 therapy areas, 2000 employees and an outsourced sales partner.

Greater Philadelphia Area

Managed multi-media patient campaign, including executive reviews and agency management. Led delivery of specialty sales capability intervention.

Raleigh-Durham, North Carolina Area

Facilitated decisions on business strategy, people strategy, and resource allocation for executive leadership team of $1.8 billion product portfolio. Mobilized VPs of sales, marketing, finance, medical, HR and operations to deliver against business unit priorities. Led a 12-person team of business improvement coaches and chiefs-of-staff supporting sales and marketing leaders.

Rhode Island

Led respiratory sales team for state of Rhode Island.

New England States (Ct, Ri, Ma, Nh, Vt, Me)

Developed regional business plan and managed buy-in and execution with 9 sales managers and a broad matrix team.

Raleigh-Durham, North Carolina Area

Advair COPD: Managed core selling campaign for Healthcare provider customers, refined campaign and payer value proposition in light of new competitor entry. Managed all field communication and engagement. Developed new multi-media/ digital non-personal campaign.Veramyst (Allergy): Provided strategic direction and leadership to internal GSK matrix and 5 agencies for launch strategy and campaign development. Led strategic and tactical planning for large scale patient CRM program. Managed approval of patient materials including FDA pre-clearance and contingency planning.

Served as client main point-of-contact. Managed all production projects including timeline and budget management, vendor procurement and creative trafficking for large multi-media plan.