Libby Macrae Email & Phone Number

Melbourne, Victoria, Australia

Sales & MarketingEducate and strategise all Sales, Marketing and Operational components for clients.-Build marketing/sales strategies for clients +social media strategies/content plans- Develop and manage sponsorship strategies for clients- Oversee the pre-planning, operation and logistics of events-Educate clients on social media marketing & sales / training-Educate clients across Business development and sales responsibilities -Instigate strategic partnerships

Melbourne, Victoria, Australia

Swoodle is a community based (App) providing more foot traffic to main streets and helping local community organisations, such as sports clubs and schools, raise much needed funds and provide them with a sustainable income for years to come.

1/156 Bouverie Street, Carlton, Vic 3053

Marketing & Advertising Led and mentored a team of 6 to achieve effective business growth MOM and YOY, reaching targets through new business and incremental revenue. -Manage stakeholder relationships-Educating the market on Influencer marketing as this is a new media channel -Sell our offering to major brands, media agencies, creative Agencies and PR Agencies in Australia-Instigate strategic partnerships (creating added services to our offering) -Secure group and media agency deals, either through volume commitments or preferred supplier deals.

181 William Street, Melbourne, Vic 3000

Finance (Marketing & Operations)Ran the firm’s major sponsorship, putting procedures in place, built strategies, and implemented the activities.The main focus was on marketing and business development across the Wealth Advisory service line to improve operations & growth. -Established 2015/2016 Communications Plans/Content Plans – Consumer, B2B and Internal-Created Sponsorship portfolio as part of the media mix for the brand. -Lead and Developed new collateral for the Wealth Advisory division. -Campaigns across the year directly corresponded to 84 referrals and 40 pieces of new Business.-Developed and implemented Marketing Comms structure (people) and systems (process) for Wealth Advisory-Developed and implemented Business Development structure (people) and systems (process) for Wealth Advisory

Level 5, 201 Fitzroy Street, St Kilda, Vic 3182

Advertising Agency Helped with business pitches and won 4 new pieces of business for the agency.-Lead the development of the Major League Baseball (MLB) launch into Australia-Developed marketing Communications plan for MLB in Australia-Created Commercial revenue streams for the on sell of IP rights to local Australian vendors and brands -Developed go to market strategy for each IP or MLB endorsement product-Managed Media investment strategy-Worked with all areas of the business, being the linchpin between all departments

Level 2, 257 Clarendon Street, South Melbourne, Vic 3205

Media (Radio and Digital)Analysed, assessed then compiled a recommendations document for all departments to assist with efficiencies across the business.-Developed new products for the business to commercialize-Packaged and marketed these new products internally and to targeted clients -Played a fundamental role in delivering against client marketing objectives -Captivated clients and was seen as a trusted advisor from strategic contributions -Secured incremental revenue from proactive ideas

160 Harbour Esplanade, Docklands, Vic 3008

Media (TV, Magazines, Digital)Was one of the founding Integration Managers in Seven West Media merger of services.Developed and rolled out the new integration offer that was designed to create efficiencies of spend across all divisions of the group. Managed stakeholder relationships and was the linchpin of the entire business.When digital first entered the market, I lead a team that took Digital products to market for Advertisers. Led a team of 10 people and grew our P&L from 0 to 1.5 million revenue. Built a highly successful and profitable business from the ground up.

160 Harbour Esplanade, Docklands, Vic 3008

Media (Digital)Led a team of 10 people.Achieved effective business growth MOM and YOY reaching targets in all states through new business and incremental revenue.

2/678 Victoria Street, Richmond, Vic 3121

Media (Radio and Digital)Led a team of 5 people.Achieved effective business growth MOM and YOY reaching targets in all states through new business and incremental revenue.

620 Chapel Street, South Yarra, Vic 3141

Media (TV and Sponsorship)Led a team of 3 people.Achieved effective business growth. Started in Direct Sales then was quickly promoted to Agency Sales where bigger revenue opportunities lay.

Melbourne, Australia

Student - completed VCE

Advanced Diploma Of Marketing And Communications, Marketing

Completed

Associate Diploma In Business Advertising (Media Major), Media

Completed

Vce, English, Maths, Legal, Economics, Geography

Completed VCE