Libby Mccormick Email & Phone Number

Boston, Massachusetts, United States

Greater Boston

Greater Boston Area

Agency that specializes in Brand Ambassador programs, mobile tours, on campus activations through college students through yough, college, and millennial markets in order to connect brands directly to this demographic.• Recruited by the COO and was brought in to reinvigorate specific consumer brands by finding unique opportunities to engage specific college demographics.• Recruited and trained 100+ college students to be Brand Ambassadors for First Aid Beauty skincare line, and created digital and experiential strategies that increased the company’s brand awareness and drove consumers to purchase.

Greater Boston Area

Medical device company specializing in Myofascial Acoustic Compression Therapy (MyACT), a treatment that is widely used to relieve acute and chronic pain in muscles, tendons and joints.• Maintained relationships with professional teams and activated key athletes to build market presence.• Served as Team Lead on developing and executing marketing and training strategies to support relationships with major distributors like Covetrus (veterinarian sector).• Collaborated with Sales to network with well-known NBA Trainers / PTs in order to have them featured in demo videos using our products o Created and built communication plans around new video assets in order to share them with prospects and hopefully develop new business.

Chicago, Illinois, United States

Sports marketing firm that provides an omnichannel suite of promotional, sponsorship, and experiential services, connecting with companies with colleges to expand upon branding opportunities across campus.Big Ten Sports Properties• Reported to GM and Regional SVP, and directly managed 1 Property Assistant; During tenure, Big Ten Sports Properties’ revenue increased by 66% as a result of a positive, but results-driven environment. • Managed strategic multi-platform marketing campaigns across social, digital, experiential, mobile and web for high-profile accounts including Discover, Dr. Pepper, T-Mobile, SoFi and Shell.• Participated in client planning and brainstorm meetings to develop advertising, merchandising and promotional concepts.• Analyzed REPUCOM data, social media, and digital ad impressions in order to measure the impact and effectiveness of partnerships to ensure continuous improvement and gain longer-term contracts.• Managed client expectations by providing regular statuses, traffic sheets, program schedules and budgets.• Actively partnered with Marketing and other external production teams in order to manage content creation such as build-out activations, printed materials, and in-venue creative assets.

Hartford, Connecticut, United States

Global entertainment management leader in sports, events, media and fashion, operating in 30+ countries. The company represents and manages some of the world’s biggest celebrities and stages hundreds of live events a year.UConn Sports Marketing• Reported to UCONN’s Sr. Associate Athletic Director and IMG General Manager; Tasked with overseeing the internship program, which included 1 full-time intern (each year for 3 years) as well as several Game Day Assistants as needed. Mentored this team and provided in best practices for evaluating creative assets, communicating / presenting to clients, and organizing campaigns.• Developed and maintained client relationships; Served as primary day-to-day contact with client teams.• Created marketing programs based on brand strategy in conjunction with contractual assets. Delivered assets on time, within budget, and with a high regard to detail to ensure a successful partnership.• Also served as Team Lead on corporate suites, game day hospitality and any unique experiential sales.

• Created and implemented marketing and promotions plans with emphasis on attendance, awareness and atmosphere for Women’s Soccer, Equestrian and Men’s and Women’s Tennis.• Organized and managed halftime entertainment, including negotiation/fulfillment of talent contracts.• Worked with Georgia IMG Sports Marketing to assist in the activation of sponsorship elements at events. (Nurtured this relationship and was extended a job opportunity upon completion of this coop.)

• Create and execute marketing plans for Volleyball.• Assist with all marketing plan execution for Football, Men's and Women's Basketball.• Assist with ticket sales for Football, Men's and Women's Basketball.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science, Sport Management

Study Abroad Semester; Coursework In Sports Marketing, Brand Management, And Irish Literature