Libby Weimer Email & Phone Number

Greater Minneapolis-St. Paul Area

• Plan, develop and manage the day-to-day creative processes, including digital marketing, multi-channel advertising, sales collateral, and sales promotion strategies• Accountable for planning all marketing budgets and optimizing the marketing mix through all channels• Lead strategy and brand evolution phase, reviewing creative concepts with internal teams to ensure delivery of creative brief objectives on time and as scoped• Built and maintain strong relationships with senior level clients• Manage digital email projects and strategies• Lead web development, content management, online advertising, SEO and social media strategies• Present team analysis to clients evaluating the results and sales growth needed to optimize conversion and profitability• Represent both the agency and clients point of view, services, and values acting as a partner to clients in support of their business• Lead and direct client presentations and weekly status calls• Develop proposals, scope of work documents, and client briefs• Own and present estimates and annual client recap reports• Manage account team direct reports providing guidance, direction, and leadership• Research new opportunities to grow clients’ business• Experience in on-boarding new clients and developing fully integrated agency relationships

Greater Minneapolis-St. Paul Area

Senior Account Director 2011 - 2016• Directed all aspects of multi-channel media strategies for managed assets comprised of newly constructed, franchised and independent hotel/resort properties (1000+ rooms), 5 restaurants, golf course/retail and 4 water parks• Accountable for approval of all marketing budgets and optimizing the marketing mix through all channels• Managed digital marketing, print advertising, and sales collateral• Oversaw digital project management and supported strategic email projects• Managed outside agencies/vendors, negotiated contracts and pricing • Provided oversight and approval of annual marketing plans, resulting in consistent sales increases in a flat growth industry, consistently outperforming key competitors• Reported marketing & advertising strategy recaps and sales results to owners and senior leadership on a weekly and monthly basis• Worked with direct reports and sales team to execute B2B marketing programs• Facilitated execution of large scale media events to support openings, new product launches• Created and implemented social media and paid search campaigns for B2B clientsManager, Multi-Channel Marketing/Advertising Strategies 2009 - 2011• Developed search strategies and social campaigns that aligned with client objectives• Conducted ongoing analysis of promotions to customers evaluating results and sales growth needed to optimize conversion/profitability • Developed and implemented media strategies results in improved efficiency and accelerated sales growth and profitability Lead Analyst, Marketing Operations 2000 - 2009 • Managed ROI for all events, PR and paid search advertising efforts• Collaborated with marketing team and developed interactive, direct marketing, sales promotions, campaigns and initiatives

Bachelor’S Degree, Communication

Education record