Libby W. Email & Phone Number

Nashville, Tennessee, Us

Franklin, Tn, Us

As a seasoned marketing leader, I specialize in developing and executing strategies that drive pipeline growth while aligning with overarching business goals. I optimize our marketing technology stack, leveraging insights to enhance campaign performance. Notably, I orchestrate the Healthcare Summit, a top thought leadership event convening over 300 C-suite executives annually. I create targeted integrated marketing campaigns across various channels to facilitate organic growth and net-new opportunities. I also cultivate partnerships with industry and healthcare associations, expanding our network and influence. Amidst these efforts, I've successfully maintained the Emids brand presence, both internally and externally, following a comprehensive brand overhaul in 2022.

Franklin, Tn, Us

Franklin, Tn, Us

Franklin, Tn, Us

Franklin, Tn, Us

Boca Raton, Florida, Us

As a Client Relations Manager, I spearheaded the development of engagements for 5+ healthcare clients, including CRM and marketing automation selection and implementation, integrated creative campaigns, brand architecture and strategy, email and print campaign design, and enterprise-level digital strategy creation. I brought credible and consultative marketing and operational solutions forward for clinical and B2B teams by leveraging data insights and digital platforms. I helped clients create and implement targeted digital marketing campaigns in support of system-wide digital transformation and population health initiatives.

New York, Ny, Us

As a Senior Account Executive, I led the development of strategic initiatives for Health System Managers collaborating with hospital decision makers. I maintained accurate financial records and status reports shared with clients on a weekly basis and strategized the integration of print and digital media for client tactical planning. I ran a complete overhaul of a client's convention presence through digital and experiential tactics for a convention attended by over 18,000 individuals. I was the sole agency representative when my client conducted a Kaizen Event.

New York, Ny, Us

While an Account Executive at Ogilvy CommonHealth I prepared detailed client, medical, and legal submissions for FDA review on a weekly basis. I supported the launch of a new pharmaceutical product for a Fortune 50 company while also being responsible for the coordinated workflow of all projects across the agency. I oversaw and reported the day-to-day progress of tactical development to Executives.

Bellevue, Wa, Us

*Formerly Cymfony, Inc part of Kantar Media.*As a Client Services Manager at Cymfony I was in charge of two of our largest enterprise accounts, along with seven other clients. I prepared and executed weekly and monthly trainings of our Maestro platform as well as numerous client meetings. It was my responsibility to ensure our internal team was aware and prepared to meet rigorous deadlines through detailed workflow processes. I worked with each of my clients to examine their marketing strategies and determine how they can utilize the Cymfony Maestro platform to measure their progress and success.

As a Client Support Specialist at Cymfony I organized and evaluated daily performance and functionality issues within the Maestro platform alongside the Account Managers. I maintained and continually updated documentation on system best practices and enhancements for the Cymfony Executive Leadership. I participated in software development and testing for two different product generations, and sustained many internal tools, including one that managed over four million publications.

New York, Ny, Us

As an Account Coordinator at Ogilvy CommonHealth Worldwide (formerly CommonHealth) I supervised several advertising accounts for major health industry brands. I planned and facilitated team meetings for five-six staff members daily to monitor projects' stages. It was my duty to evaluate data to keep projects on budget and to present that data to the finance staff on a monthly basis. By outlining project status reports I gave the Vice President of Operations and other team leaders confidence that projects would meet client deadlines.

As an Undergraduate Intern at the VLA I planned and executed, along with the entire office, the annual Slient Auction and Jazz Festival fundraisers which raised more than $10,000 for the non-profit organization. I assisted in evaluating surveys, coordinating speakers, collecting payments, and organizing logistics at more than eighteen training seminars for Boston artists and attorneys. Very early on I was given the responsibility of recording and monitoring the organization's financial statements using Excel and presented these figures to the Account on a weekly and monthly basis.

As an independent piano teacher, I developed weekly schedules and lesson plans for up to ten students. Being self-employed I monitored my own financial accounts for monthly and weekly payment plans. With students ranging from beginner to intermediate level I directed half hour lessons, and at the end of each school year I conducted piano recitals for family and friends of my students.