Libby Wray Email & Phone Number

Melbourne, Sydney And Brisbane, Australia

• Having joined the company during its earliest years, I progressed through management and executive roles across several locations and disciplines, including for Sales, Operations, IT, Reporting and Internal.
• A member of the Executive Leadership Team, I worked with the CEO to corporatise the business in preparation for a sales process. This entailed analysis of the corporate structure as well as recruiting and developing.
• Spearheaded key projects, such as the group’s inaugural and ongoing strategic planning framework driving performance improvements for Sales and Marketing; Customer Loyalty; Call Centre; and IT departments.
• Guided the strategic planning process that defined and realised a goal to be listed in the ASX Top 200 with a $1b market cap.
• Managed key aspects of a complex, triple-track sale process encompassing private equity, trade sale, and IPO. This included co-ordinating due diligence in collaboration with internal and external stakeholders.
• Planned and produced the prospectus for the business in collaboration with UBS and Mallesons following the organisation’s successful IPO.

Melbourne, Victoria, Australia

Designed and established the group-wide Commissions Program and incentive initiatives for major accounts. This included measuring performance to maintain budget outcomes and mentoring key Sales Team personnel while establishing targets and commission plans.Developed and embedded a robust operating rhythm, ensuring stakeholder ownership of their targets.

Melbourne And Sydney, Australia

With the success of the organisation’s sale process as an ASX-listed organisation, I maintained a role within the Executive Leadership Team to continue working with the CEO, advising on and leading new business development projects and performing a number of the Public Company requirements.Led a Reporting Team providing sales, vendor, market, and credit.

Sydney, New South Wales, Australia

My sales experience in conjunction with my Operations and IT experience was recognised with a special appointment to assist the newly appointed CEO in driving a corporatisation plan in order to prepare for a sale-of-business process.This involved a comprehensive review of key functions within the organisation, partnering with various leaders at multiple.

Sydney, New South Wales, Australia

I led a team of 12 Field and On-Site Sales Staff, reshaping the sales approach from the Rep Model (high volume of low-value, short visits across hundreds of accounts) to a High Touch model, prioritising high-volume stores and building a comprehensive training model for key stores which significantly improved engagement, penetration, and performance across.

Sydney, New South Wales, Australia

To support the business in navigating a period of IT disruption, I was seconded to manage and maintain all front-end fulfilment systems. Planned, designed, and outsourced the establishment of the Flexichips Reward System for external retail sales teams which stimulated sales activity over the next 15 years.Established improved processes for the front-end.

Sydney, New South Wales, Australia

Seconded to the Sydney Head Office to establish the group’s first Credit Call Centre application system, which included the installation of a telecommunications system. I recruited a Credit Call Centre team, driving a focus on timely service response and quality credit decisioning whilst building and enhancing the application processing system. Designed.

Brisbane, Queensland, Australia

As Office Manager, I led the QLD Franchise Sales Office, engaging with suppliers and finance brokers to deliver finance quotes, negotiate and execute contracts, as well as establish the credit application process. This included liaising with the Sydney Head Office and reporting on sales and profit performance.

London, England, United Kingdom

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia