- Development and implementation of the brand strategy. Increased Web/app PV by 4 times.- Overseeing implementation of the marketing strategy - including campaigns, events, digital marketing, and PR. Increased active users by 260%.- Manage external brand cooperation, assist in negotiation and decision-making with major partners, e.g. DiDi, Timeout, Ctrip, Dian Ping.- Manage social media presence and direct programs to improve social media reputation and recognition.- Working closely with the company’s sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations- Working closely with company’s key clients (W Hotel, Hyatt, Three on the Bund, Lost Heaven, Beef & Liberty, etc.) to help maximize their revenue via Chope. - Marketing team staff training- Ensuring that the marketing objectives are implemented by the marketing team.- Undertake continuous analysis of competitive environment and consumer trends

Beijing, Shanghai, Suzhou and Hangzhou: - New clients development, increased clients # by 5.5 times- Maintain the relationship with key accounts, i.e. Wagas, Blue Frog, Outback, Burger King, Subway, Hooters, Chamate, etc. - Account Managers training and management 
- Maintain the relationship with other external resources, such as advertising companies, media partners, beverage 
supplier, sponsors, etc. 
- Develop and execute regional marketing plans 
- Official social media accounts management 
- Create the branding events plan and monitor the events 
- Project management: i.e. Customer APP and Restaurant APP