Libby Allen Email & Phone Number

Cape Town, WC, ZA

Cape Town, Western Cape, South Africa

In this role, I lead creative and content teams who tell the stories of our clients’ impact in the humanitarian and development sectors. My mandate is to excel in strategic brand management and client engagement at the C-Suite level. My focuses include:- Brand positioning: Developing brand narratives in collaboration with CEOs, ensuring measurably.

Cape Town, Western Cape, South Africa

For GVI, I played a pivotal role in shaping the identities and narratives of the GVI People and GVI Planet brands across a multichannel space. With a focus on ethical practices in selling sustainable-travel products, I steered a team through a complex marketing environment, upholding strict ethics while engaging customers throughout the funnel. It was a.

Cape Town Area, South Africa

As a Creative Director for Lobster Ink, I assumed a pinnacle role within the creative management team. I co-led a multidisciplinary team of scriptwriters, instructional designers, and production and post-production teams. Together, we created a range of high-quality online learning experiences, harnessing diverse media formats to deliver immersive.

Cape Town Area, South Africa

In this role, I focused on guiding multidisciplinary creative teams as they produced interactive learning solutions for Lobster Ink’s clients. My team specialised in concept design, scriptwriting, and directing, and they consulted with Lobster's film and post teams. My clients included Marriott International, Hilton Hotels & Resorts, Mandarin Oriental.

Cape Town Area, South Africa

In my first role at Lobster Ink, I was responsible for a large team of in-house and freelance scriptwriters. I primarily managed the scriptwriters' interpretation of information from clients and subject matter experts, and subsequent production of creative concepts and scripts. I assessed the quality of production outputs, developed the company's writing.

Cape Town Area, South Africa

Freelance writing and editing (woman&home SA, Marie Claire SA, Essentials SA): features, fashion, wellness, and food and beverage; trend reporting across spheres; scriptwriting; research and academic texts.

Cape Town Area, South Africa

Contributions to the magazine's editorial strategy, cross-platform publishing and live event tie-ins; co-directed editorial flow and feature selection for print issues; managed freelance and in-house writers; assumed a deputy- and copy editor role, working directly with top publishing stakeholders.

Johannesburg Area, South Africa

Lectured full- and part-time learners at degree and diploma levels. With a focus on critical theory in media studies, media and identity in postcolonial Africa, media and globalisation and marketing, I also co-developed the curriculum for the school's first course in digital media convergence.

Johannesburg Area, South Africa

As an editor on the top-selling South African magazine in its sector at the time, I honed my storytelling skills, crafted personal connections between the title and its highly-specific market. I led a team of in-house and freelance writers, orchestrated the commission, production and flow of feature content, wrote big-hitter cover stories and cover lines.

Johannesburg Area, South Africa

Feature writing and content marketing for DStv.com. I edited the M-Net Movieswebsite, created and monitored all programme-related content for DStv’s social mediaplatforms, and managed the movies and music portfolios.

Johannesburg Area, South Africa

Managed editorial planning and team of in-house writers; edited and managed online content; wrote and edited features, film, book and theatre reviews - until magazine's closure.

Director, writer and performer: theatre, film and performance poetry.Award-winning spoken word and theatre performance pieces, educational workshops and master classes for students and theatre professionals.

English language teaching to foreigners: children to adults, elementary to advanced levels and conversational classes.

Wrote features, film and theatre reviews.

Establishment of arts and culture programmes in 18 youth centres around the country under the programme title, 'Cultcha Factory'. Identity and opportunity development for youth through music production and lyricism, performance, creative writing and fine art.

Wrote features and editorials.

Drama and English studies educator.

Copy editing of manuals, textbooks and examinations.

Master'S Degree, English (Creative Writing)

Full dissertation (novel) and reflexive paper – with a focus on travel writing and South African identity. Supervised by Michael Green.

Ba Hons (Cum Laude), English And Media; Drama And Performance Studies

Top of School: Directing

Indesign Level 2, Indesign; Adobe Suite

Celta, Esl Teaching, Celta Pass B (Distinction Equivalent)

Theoretical study and practical application of English Second Language teaching, from beginner to advanced level. Cambridge University.

High School

Matriculated top in the province in history.