Libby Alberts Email & Phone Number

Chicago, IL

• Spearheaded brand development and marketing for startup business specializing in transportation for elite sports/entertainment clientele.
• Directed development of the new brand essence, voice and visuals. Ensured consistency and cohesion across all brand touch points
• Developed content, wrote copy, crafted look/feel and design/layout for all marketing and sales materials including website, sales decks, presentations, business cards, etc.
• Developed strategy, content, copy, user flow, etc., for new website. Built/launched site using CMS

Chicago, Illinois

• MillerCoors Field Marketing, NationwideLed digital strategies for MillerCoors Field business (32 markets across the country) with a primary focus on integrated programming for Miller Lite, Coors Light and key.
• Served as strategic digital consultant to internal teams, clients and partners in development of over 160 integrated programs to drive business in 32+ markets over 12 month period
• Increased activation in the digital space 150% across the field network; grew quantity and quality of integrated programs with omnichannel approach to shopper marketing, consumer engagement, retail programming.
• Orchestrated a digital training program (curriculum, testing, assessment) that elevated the digital capabilities of the Field network and sparked a strategic agency shift towards integrated thinking
• Concepted and executed various digital “incubator” projects with new apps, technology, etc.
• Served on various internal task forces to increase efficiencies in process and communication

Chicago, IL

• MillerCoors Field Marketing, Great Lakes Region - ILOwned and managed high profile integrated programming for MillerCoors with an emphasis on sports/music alliance partnerships in Midwest and South regions.
• Owned relationship as single point of contact responsible for driving share, volume, feature and display for MillerCoors portfolio of brands in client’s largest beer drinking markets
• Led and managed shopper/promotional programming (objectives, strategies, concepts, tactics, execution, sales tools, etc) for MillerCoors portfolio of brands in on and off-premise
• Directed cross-functional agency teams in the development and execution of integrated programs including consumer engagement, retail programming, promotions, media, social, activation, etc.
• Collaborated with key sports and music alliances (Chicago Bears, Dallas Cowboys, Chicago White Sox, UT Longhorns, SXSW, etc) to build effective cross-platform programs
• Garnered MillerCoors “Field Program of the Year” honors for Miller Lite Chicago Bears program that resulted in incremental sales/volume lift from PY and influenced future national programming

Chicago, IL

• Built and implemented the first ever marketing plan for the country club’s golf and wedding business.
• Increased wedding bookings and tee-time reservations/transactions in a slow economic year.
• Led and managed website renovation that resulted in increased online engagement, awareness, brand building, business efficiencies, and an integrated approach to business.

Chicago, IL

• Nike, Central RegionDeveloped and managed experiential programs for Nike flagship properties in the Central Region with an emphasis on Chicago and Texas – Nike’s key consumer and influencer markets.
• Directed internal teams through program development from briefing to execution for high profile properties including the Chicago Marathon sponsorship, Nike Run Club Chicago, NCAA Final Four on-campus activation, LeBron.
• Fostered and owned client relationships.
• Managed program budgets, financial reporting, program recaps, etc.

New York, NY

• Developed and managed cross platform campaigns for ESPN owned properties (ie. SportsCenter, MLB, NCAA, XGames, The ESPYs, ESPN Radio, World Baseball Classic, etc).
• Led development of cross platform campaigns for television programming across tv, radio, print and digital.
• Served as liaison with external partners (agencies, leagues, talent, agents, etc)
• Served as liaison with internal partners to ensure compliance and cohesion (sales, legal, creative, production, etc)
• Supervised TV & print shoots, managed athlete/agent/talent relations.
• Managed production budgets for campaigns of $2M+.

Minneapolis, MN

• Serviced a team of 25 AEs with sales and marketing support for 7 radio stations.
• Oversaw execution of marketing tactics and promotional events for 7 radio stations, including coordination of assets, celebrity/athlete appearances, and client sponsorships.
• Managed a $74M budget, managers’ schedules, expenses, rate cards, etc.

Minneapolis, MN

• Coached elite high school athletes to national rankings and collegiate scholarships.
• Trained high school athletes to compete at an elite level against top tier national competition.
• Planned and ran daily practices, developed game plans, scouted competition.
• Mentored young players by building leadership qualities and teaching life-skills.