Libby Alberts Email & Phone Number

Chicago, Il

Spearheaded brand development and marketing for startup business specializing in transportation for elite sports/entertainment clientele. • Directed development of the new brand essence, voice and visuals. Ensured consistency and cohesion across all brand touch points• Developed content, wrote copy, crafted look/feel and design/layout for all marketing and sales materials including website, sales decks, presentations, business cards, etc.• Developed strategy, content, copy, user flow, etc., for new website. Built/launched site using CMS

Chicago, Illinois

MillerCoors Field Marketing, NationwideLed digital strategies for MillerCoors Field business (32 markets across the country) with a primary focus on integrated programming for Miller Lite, Coors Light and key sports/music alliances. • Served as strategic digital consultant to internal teams, clients and partners in development of over 160 integrated programs to drive business in 32+ markets over 12 month period• Increased activation in the digital space 150% across the field network; grew quantity and quality of integrated programs with omnichannel approach to shopper marketing, consumer engagement, retail programming, promotions, media and activation• Orchestrated a digital training program (curriculum, testing, assessment) that elevated the digital capabilities of the Field network and sparked a strategic agency shift towards integrated thinking• Concepted and executed various digital “incubator” projects with new apps, technology, etc.• Served on various internal task forces to increase efficiencies in process and communication

Chicago, Il

MillerCoors Field Marketing, Great Lakes Region - ILOwned and managed high profile integrated programming for MillerCoors with an emphasis on sports/music alliance partnerships in Midwest and South regions.• Owned relationship as single point of contact responsible for driving share, volume, feature and display for MillerCoors portfolio of brands in client’s largest beer drinking markets • Led and managed shopper/promotional programming (objectives, strategies, concepts, tactics, execution, sales tools, etc) for MillerCoors portfolio of brands in on and off-premise • Directed cross-functional agency teams in the development and execution of integrated programs including consumer engagement, retail programming, promotions, media, social, activation, etc.• Collaborated with key sports and music alliances (Chicago Bears, Dallas Cowboys, Chicago White Sox, UT Longhorns, SXSW, etc) to build effective cross-platform programs • Garnered MillerCoors “Field Program of the Year” honors for Miller Lite Chicago Bears program that resulted in incremental sales/volume lift from PY and influenced future national programming • Garnered Chicago Bears “Partner Program of the Year” honors which recognized excellence in collaboration, activation and partnership • Liaison with clients, brand team, sales, customers, alliances, agency partners, media, legal, etc.

Chicago, Il

Built and implemented the first ever marketing plan for the country club’s golf and wedding business.• Increased wedding bookings and tee-time reservations/transactions in a slow economic year.• Led and managed website renovation that resulted in increased online engagement, awareness, brand building, business efficiencies, and an integrated approach to business.

Chicago, Il

Nike, Central RegionDeveloped and managed experiential programs for Nike flagship properties in the Central Region with an emphasis on Chicago and Texas – Nike’s key consumer and influencer markets.• Directed internal teams through program development from briefing to execution for high profile properties including the Chicago Marathon sponsorship, Nike Run Club Chicago, NCAA Final Four on-campus activation, LeBron James MVP announcement, Nike High School Cross Country, Track and Hoops tours.• Fostered and owned client relationships. • Managed program budgets, financial reporting, program recaps, etc.

New York, Ny

Developed and managed cross platform campaigns for ESPN owned properties (ie. SportsCenter, MLB, NCAA, XGames, The ESPYs, ESPN Radio, World Baseball Classic, etc).• Led development of cross platform campaigns for television programming across tv, radio, print and digital.• Served as liaison with external partners (agencies, leagues, talent, agents, etc) • Served as liaison with internal partners to ensure compliance and cohesion (sales, legal, creative, production, etc)• Supervised TV & print shoots, managed athlete/agent/talent relations. • Managed production budgets for campaigns of $2M+.

Minneapolis, Mn

Serviced a team of 25 AEs with sales and marketing support for 7 radio stations.• Oversaw execution of marketing tactics and promotional events for 7 radio stations, including coordination of assets, celebrity/athlete appearances, and client sponsorships.• Managed a $74M budget, managers’ schedules, expenses, rate cards, etc.

Minneapolis, Mn

Coached elite high school athletes to national rankings and collegiate scholarships. • Trained high school athletes to compete at an elite level against top tier national competition. • Planned and ran daily practices, developed game plans, scouted competition. • Mentored young players by building leadership qualities and teaching life-skills.