Work on strategic marketing and public relations campaigns for Jimmy Beans Wool, Madelinetosh, Namaste & della Q brands.

Consult with STITCHES Expos and Events Team to develop overall public relations and marketing strategy. Provided recommendations and direction for local media planning, outreach and buys across all channels.About STITCHES:STITCHES EXPOS are the largest knitting and crochet consumer shows in the USA. Each STITCHES EXPO draws thousands of knitters and crocheters from across the country. These 4-day events bring knitting and crochet experts, novices, and spectators together with designers, authors, educators, and suppliers from across the country and around the world.

Strategic public relations and marketing campaigns working with clients in the needlearts and craft industry.

I was responsible for public relations and marketing programs for The National Needlearts Association (TNNA), the international trade organization (over 2k members) for knit, crochet, cross-stitch, needlepoint, embroidery, spinning and weaving industry. RESPONSIBILITIES:• Planned and executed all strategic marketing programs and targeted campaigns to promote theneedlearts through the media, special events, trade shows, surveys and marketing research.• Consulted with, and advised, Executive Director, Board of Directors, Product Segment Groups,Committees, and members-at-large to develop an extensive portfolio of initiatives.• Involved in the production of, and recommendations for, press materials, newsletters, media buys,special events and trade shows, membership videos, media campaigns, articles and marketingcollateral.• As an integral member, participated on a variety of association committees tasked to conceptualize,implement and execute consumer-targeted and industry-focused programs. Highlights include:Guinness Book of World Records – Executed campaign logistics to achieve “Most People Crocheting Simultaneously” at a NY Mets game at Citi Field. Media placements in NY Post, NY Daily News & NY Magazine.10 Year Partnership with Major League Baseball (MLB) – Stitch N’ Pitch consumer awarenessprogram events are held at ballparks where needlearts enthusiasts knit, crochet and stitch whilewatching the game. The program attained 90% market penetration year three with 27/30 MLBteams holding an event.$1 Million in Publicity – Obtained the equivalent of $1 million in PR for the Stitch N’ Pitchcampaign with significant media placements such as NY Times, Washington Post, LA Times, Westways/AAA, NPR, Associated Press, & NBC, ABC, CBS and Fox in major television news markets.